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Even the most valuable market research can lose its power if it’s not communicated clearly. 

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In today's fast-paced fashion retail world, a frustrating pattern has emerged: shoppers are aware...

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Figma has started 2025 with a bang, rolling out its February update, packed with exciting new...

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In the world of graphic design, innovation has always been at the forefront—whether through new...

Effective digital marketing relies on real-time data, precision targeting and constant...

TikTok has been a game-changing platform since its introduction to the market and the space of...

Marketing, especially nowadays, is the driving force for any kind of business, setting the tone in...

Social media is where everything’s at. Whether you are discovering the latest news on Facebook,...

The Paris Olympics 2024 promises to be a historic and vibrant celebration of athleticism, culture,...

Google's continual advancements in artificial intelligence (AI) have consistently reshaped the...

Considering today’s dynamic business landscape, LinkedIn stands out as the world’s largest...

Converting leads into happy customers is always the ultimate goal, and that’s where the marketing...

The Nespresso x Pantone collaboration is inspired by the vibrant culture and scenery of the...

Google Business Profile (GBP, formerly known as Google My Business) is a key part of any localised...

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Influencers are a modern-day phenomenon that has taken the digital world by storm. Such is their...

Influencer-based campaigns are all the rage in 2024, with multiple brands of all sizes and...

Marketing is an ever-changing affair that waits for no one. Depending on global developments, new...

Targeted advertising keeps on emerging as a powerhouse marketing tool and strategy that allows...

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As we step into 2024, Search Engine Optimisation (SEO) is continuing to evolve at a rapid pace and...

Pinterest keeps emerging as a driving force when it comes to social lifestyle and ecommerce brands,...

In today’s competitive marketplace, are there still original and innovative ways left that break...

When done right, Search Engine Optimisation has the potential to elevate your marketing strategy...

Competition for consumer attention is at an all time high and the concept of customer retention has...

Audience engagement isn’t merely a buzzword. For some marketing strategies, it can be the entire...

As 2024 is approaching, everyone’s already settling in on the graphic design trends that will take...

The festive period is a prime opportunity to get the attention of new consumers and ideally have...

As the calendar turns over, the new year is almost here and it’s time to start putting into place...

In the dynamic world of startups, crafting a robust sales strategy is a crucial component for...

The Christmas season and intense marketing are two concepts that have been going hand in hand for...

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Truth is that digital interactions are the main form of connection and communication of the modern...

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Seasonal events and holidays present incredible prospects and opportunities for many brands, so...

Seasonal marketing is almost an exciting concept for businesses of all sizes and industries. It’s a...

Seasonal marketing is a vital strategy for staying ahead of the curve, with rather straight-forward...

The holiday season is just around the corner, which means brands are already scrambling to get...

Seasonal marketing poses an intriguing initiative that can guide your year-round strategy. With the...

‘Tis almost the season of festivities and joyful marketing campaigns! As peculiar as it may seem to...

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Customer Relationship Management has led to a great transformation of marketing methods and...

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Adaptability and innovation have proven to be powerful tools for marketing success. Similarly,...

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It’s no secret that things move fast in the digital landscape. From newly discovered trends to an...

Over the past decade social media has taken over the world in multiple ways. Aspects of everyday...

The back-to-school period provides a golden opportunity for brands. The mass appeal of the BTS...

In a day and age when social media dominates our day to day lives and creative digital marketing is...

The current technological and social landscape has been shaken by the rebranding recently announced...

Amidst the kaleidoscope of international holidays and celebrations that we look out for on our...

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Artificial intelligence has very much already established itself as a game-changer in the world of...

With rising privacy concerns paving the way for the digital future, marketers are looking for ways...

Are you thready? Sorry, we had to. 

Summer is about to get a whole lot more exciting! From outdoor activities, festival bonanzas and...

It’s World Chocolate Day, not that we needed any excuse to revisit some of the most tempting and...

The popular doll, Barbie, has long been established as a cultural icon in the realm of digital...

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As much as some of us may have chosen a more creative path, there’s no escaping numbers. Especially...

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It was a different kind of work day for some members of the team, as we attended the 2nd Cyprus...

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Nothing shows affection and love better than some exceptional gifting ideas, especially when they...

Creating engaging and entertaining content on TikTok is no easy task. Though it might seem that...

There’s always occasions around the corner that bring people together and can be greatly utilized...

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There’s always space, whatever your audience, whatever your brand, to celebrate mothers all around...

TikTok is undoubtedly one of the most influential social media platforms these days. TikTok...

10 Key Strategies for Launching a Beauty Product

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Yves Rocher Cyprus raised environmental awareness in the local market with their renewed line,...

Email marketing is a powerful tool for promoting your beauty brand and reaching your target...

Are you a beauty brand looking to stay ahead of the game in 2023? Look no further! In this article,...

Maximize Your Beauty Brand's Advertising: Tips for Making the Most of Your Budget

The key to success in today's digital age is a strong online presence, and search engine...

Creating reels for your beauty brand can be a great way to showcase your products and connect with...

6 reasons why having a brand ambassador for your retail brand can help reach audiences. 

As a food stylist, photographer, or restaurateur, creating compelling food content is crucial for...

The influencer landscape is constantly evolving and new faces are emerging all the time.

However,...

Easter is one of the biggest holidays of the year and that’s why it is a major marketing...

There’s always space for a little bit of poking fun and pushing the limits, especially with April...

Adobe Firefly, the generative AI system is here! The beta version of Adobe Firefly is currently...

Google Analytics has become a staple of advertising and marketing for several years now and many...

Social media outlets remain a crucial component in any marketing strategy for reaching a larger...

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The Future of Retail Ads in Europe. Find out how shopping behaviors have changed. The retail...

Food photography is an essential part of any restaurant's marketing strategy. The way a dish is...

Food photography is an important part of any restaurant or FMCG brand's marketing strategy....

When it comes to branding, success is not just about a logo or a catchy tagline. It's about...

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According to LinkedIn, employer branding is "the way in which an organization markets itself as an...

Food photography is an essential component of any restaurant or food-based business. Not only does...

Google Search Ads are a crucial aspect of performance marketing and online advertising. 

2023 may be a challenging year for recruitment, but even on a tight budget, you can find innovative...

Tiktok or Instagram - what is their difference? Should you use them for different purposes? Let's...

If you own a restaurant, work in the hospitality industry, or even the FMCG industry, you know how...

Creating content that will intrigue others to want to share it, is a great way to build a trusted...

Third-party cookies have long been a staple of digital advertising, but as concerns about privacy...

Instagram, one of the most widely used social media platforms in the world, recently announced that...

If you’re a marketer in Cyprus, there’s a good chance you’re already running Google ads for your...

Christmas Advertising Campaigns To Inspire Your Inner Child!

The festive season of Christmas is pretty much synonymous with memorable campaigns by renowned...

Have you heard about repurposing your content? If not, you have to catch up on it ASAP, as it...

When it comes to a brand’s overall success, copywriting plays a significant role. If a brand does...

So, you want to go viral? OK then, repeat after me:

Going viral is not just pure luck, it’s a...

Many people will argue that it's quite early to start thinking about a Christmas Strategy, but is...

Now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. In fact,...

Over the past 3 months, 5 updates were applied which had to do with the improvement of Reels. We...

When it comes to audience data strategies data access, identity resolution and the utilization of...

What is interactive marketing?It is true that interactive marketing provides marketers with a great...

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to!...

Earlier this month, The Drum Network hosted a roundtable discussion with six of its member, to...

From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed...

Even with all the ways to create, consume and share video online, there’s something about TikTok...

Summer is one of the most important seasons for brands. During this period, fun and inspiring...

Το Brand Lift αποτελεί μία διαφημιστική...

Nowadays, Influencer Marketing is one of the most important communication channels that each brand...

If you missed Pinterest Presents, we've got you covered! Consider this your cheat sheet to the...

Οι περισσότεροι νέοι που εντάσσονται στην κοινωνική πλατφόρμα κατά τη διάρκεια ή μετά το...

As of today, there are more than 444 million people who use Pinterest on a monthly basis. What is...

Brands are always looking for ways to engage and communicate with their target audience. For a...

We are super excited to announce that we partnered up with Pinterest and organized a 2-day...

Pinterest is the platform of tomorrow. Users are able to pin their likings to create boards of...

Pinterest is one of the most popular social media platforms. What’s unique about it? The different...

Creators can tell their stories, grow and increase their earnings with the new native affiliate...

Pinterest has over 440 million active users on its platform. Its users are dedicated to discovering...

The rise of social media could not leave unaffected the sports industry. Social media is making it...

The past few years have brought many changes to all the industries. The global campaign brought...

At least once in one’s life, everyone has experienced the annoying and overwhelming email inbox...

Thoughts of the different must-have SM Channels that your company should already be on. 

It’s been more than 25 years since Bill Gates stated that “Content is King”. Until today, this is...

Social platforms are always updating their image formatting and layout options, and if you’re not...

Valentine’s day is here and companies have already started implementing their marketing strategy,...

TikTok is a global phenomenon that was recently named one of the fastest-growing apps in history....

When promoting your brand, business, or products, there is usually a natural process. This process...

The Olympic Games have always been a fantastic opportunity for brands to increase their global...

By now we all heard the term ‘e-commerce’ and we all know pretty much what it is. To provide a...

If you are a marketer or an individual who uses social networks, then the question of 'What makes a...

Το Tik Tok έχει γίνει η αγαπημένη πλατφόρμα αρκετών Content Creators ανά τον κόσμο και έχει στόχο...

The “Add Reminder” feature is here. This new feature will help brands and creators promote upcoming...

If you’ve been on the internet in the past year you have definitely heard of recipes such as Feta...

You’ve most likely seen the press about Meta and all its new branding glory, however the branding, ...

With another new year rolling in, we expected to begin seeing some changes rolling out as well! 

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user...

SEO is something that we all heard about at least once in our daily lives. But what is SEO and why...

The festive period is approaching and it’s time to reach out to your consumers with the best...

The importance of graphic design is vital. It creates identity and extends beyond the appearance of...

The Early Days

From the time that social media advertising and digital advertising became a...

Δεν είναι μυστικό ότι τα τελευταία χρόνια το influencer marketing, κοινώς οι influencers, bloggers,...

Generation Ζ: Η γενιά που θα ανατρέψει το επαγγελματικό μέλλονΤο LinkedIn, όπως και άλλες...

As marketers we always look forward to the festive season because festive season means festive ads...

2020 came with a twist and 2021 isn’t too different either. However, Christmas is still Christmas...

How important is food styling?

Due to the increased digital content online, the attention span of users is getting shorter...

Coming up with creative ideas can be challenging at times especially in writing.