---
title: Digital Marketing, Tech & Development News | Marketing Tips
description: Marketing Tips | Opium Works Blog, Digital Marketing, Development, Drupal, Social Media
---

[![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com)

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# Marketing Tips

[![](https://blog.opiumworks.com/hubfs/cover%202.jpg)](https://blog.opiumworks.com/how-to-optimise-your-marketing-funnel-for-the-customer-journey)

[![](https://blog.opiumworks.com/hubfs/cover%202.jpg)](https://blog.opiumworks.com/how-to-optimise-your-marketing-funnel-for-the-customer-journey)

## [How To Optimise Your Marketing Funnel For The Customer Journey](https://blog.opiumworks.com/how-to-optimise-your-marketing-funnel-for-the-customer-journey)

 17 Jun 2024

[Opium Works](https://blog.opiumworks.com/author/opium-works)

Converting leads into happy customers is always the ultimate goal, and that’s where the marketing...

[Read More](https://blog.opiumworks.com/how-to-optimise-your-marketing-funnel-for-the-customer-journey)

[Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#CustomerRelationshipManagement](https://blog.opiumworks.com/topic/customerrelationshipmanagement), [#SalesFunnel](https://blog.opiumworks.com/topic/salesfunnel)

[![](https://blog.opiumworks.com/hubfs/cover-Dec-07-2023-12-57-33-6702-PM.jpg)](https://blog.opiumworks.com/ow-digital-and-hubspot-offer-a-free-webinar-for-startup-founders)

[![](https://blog.opiumworks.com/hubfs/cover-Dec-07-2023-12-57-33-6702-PM.jpg)](https://blog.opiumworks.com/ow-digital-and-hubspot-offer-a-free-webinar-for-startup-founders)

## [OW Digital and HubSpot Offer A Free Webinar For Startup Founders](https://blog.opiumworks.com/ow-digital-and-hubspot-offer-a-free-webinar-for-startup-founders)

 7 Dec 2023

[Opium Works](https://blog.opiumworks.com/author/opium-works)

In the dynamic world of startups, crafting a robust sales strategy is a crucial component for...

[Read More](https://blog.opiumworks.com/ow-digital-and-hubspot-offer-a-free-webinar-for-startup-founders)

[Start-Up](https://blog.opiumworks.com/topic/start-up), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [#ArtificialIntelligence](https://blog.opiumworks.com/topic/artificialintelligence), [Webinar](https://blog.opiumworks.com/topic/webinar), [#SalesStrategy](https://blog.opiumworks.com/topic/salesstrategy)

[![](https://blog.opiumworks.com/hubfs/Hubspot%20blog%20cover%20v2-10.jpg)](https://blog.opiumworks.com/hubspot-opium-works-tech-stack-webinar-for-mena-startup)

[![](https://blog.opiumworks.com/hubfs/Hubspot%20blog%20cover%20v2-10.jpg)](https://blog.opiumworks.com/hubspot-opium-works-tech-stack-webinar-for-mena-startup)

## [HubSpot x Opium Works Tech Stack Webinar for MENA Startups](https://blog.opiumworks.com/hubspot-opium-works-tech-stack-webinar-for-mena-startup)

 21 Nov 2023

[Opium Works](https://blog.opiumworks.com/author/opium-works)

 With a commitment to bridging technological gaps, HubSpot and Opium Works are bringing forward a...

[Read More](https://blog.opiumworks.com/hubspot-opium-works-tech-stack-webinar-for-mena-startup)

[Start-Up](https://blog.opiumworks.com/topic/start-up), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [Webinar](https://blog.opiumworks.com/topic/webinar)

[![](https://blog.opiumworks.com/hubfs/BLOG5-COVER.jpg)](https://blog.opiumworks.com/boost-your-beauty-fashion-brand-seo-tips-for-optimizing-search-engine-rankings)

[![](https://blog.opiumworks.com/hubfs/BLOG5-COVER.jpg)](https://blog.opiumworks.com/boost-your-beauty-fashion-brand-seo-tips-for-optimizing-search-engine-rankings)

## [Boost Your Beauty & Fashion Brand SEO: Tips for Optimizing Search Engine Rankings](https://blog.opiumworks.com/boost-your-beauty-fashion-brand-seo-tips-for-optimizing-search-engine-rankings)

 20 Apr 2023

[Katerina Gregoriou](https://blog.opiumworks.com/author/katerina-gregoriou)

The key to success in today's digital age is a strong online presence, and search engine...

[Read More](https://blog.opiumworks.com/boost-your-beauty-fashion-brand-seo-tips-for-optimizing-search-engine-rankings)

[Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [SEO](https://blog.opiumworks.com/topic/seo), [Best Practices](https://blog.opiumworks.com/topic/best-practices), [beauty brands marketing](https://blog.opiumworks.com/topic/beauty-brands-marketing)

[![cyprus tiktok instagram marketing ](https://blog.opiumworks.com/hubfs/Opium%20Works%20Calendar%202023/OW%20BLOG%20COVER%20-%20Margarita.png)](https://blog.opiumworks.com/the-big-dilemma-tiktok-or-ig)

[![cyprus tiktok instagram marketing ](https://blog.opiumworks.com/hubfs/Opium%20Works%20Calendar%202023/OW%20BLOG%20COVER%20-%20Margarita.png)](https://blog.opiumworks.com/the-big-dilemma-tiktok-or-ig)

## [The Big Dilemma: Tiktok or IG?](https://blog.opiumworks.com/the-big-dilemma-tiktok-or-ig)

 21 Jan 2023

[Margarita Orlova](https://blog.opiumworks.com/author/margarita-orlova)

Tiktok or Instagram - what is their difference? Should you use them for different purposes? Let's...

[Read More](https://blog.opiumworks.com/the-big-dilemma-tiktok-or-ig)

[social media](https://blog.opiumworks.com/topic/social-media), [Instagram](https://blog.opiumworks.com/topic/instagram), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [Tips](https://blog.opiumworks.com/topic/tips), [TikTok](https://blog.opiumworks.com/topic/tiktok)

[![](https://blog.opiumworks.com/hubfs/melina%20(3).jpg)](https://blog.opiumworks.com/whos-buying-the-buyer-persona)

[![](https://blog.opiumworks.com/hubfs/melina%20(3).jpg)](https://blog.opiumworks.com/whos-buying-the-buyer-persona)

## [Who’s Buying? The Buyer Persona](https://blog.opiumworks.com/whos-buying-the-buyer-persona)

 11 Oct 2020

[Melina Kontou](https://blog.opiumworks.com/author/melina-kontou)

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have...

[Read More](https://blog.opiumworks.com/whos-buying-the-buyer-persona)

[Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing)

[![](https://blog.opiumworks.com/hubfs/mike-1.jpg)](https://blog.opiumworks.com/tips-for-successful-email-marketing)

[![](https://blog.opiumworks.com/hubfs/mike-1.jpg)](https://blog.opiumworks.com/tips-for-successful-email-marketing)

## [Tips for successful email marketing](https://blog.opiumworks.com/tips-for-successful-email-marketing)

 28 May 2020

[Michael Demetriades](https://blog.opiumworks.com/author/michael-demetriades)

[Read More](https://blog.opiumworks.com/tips-for-successful-email-marketing)

[Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [GDPR](https://blog.opiumworks.com/topic/gdpr), [Blogging](https://blog.opiumworks.com/topic/blogging), [Email](https://blog.opiumworks.com/topic/email), [email marketing](https://blog.opiumworks.com/topic/email-marketing)

[![](https://blog.opiumworks.com/hubfs/blog-cover.jpg)](https://blog.opiumworks.com/what-is-brand-identity-and-how-to-design-a-strong-one)

[![](https://blog.opiumworks.com/hubfs/blog-cover.jpg)](https://blog.opiumworks.com/what-is-brand-identity-and-how-to-design-a-strong-one)

## [What is brand identity? And how to design a strong one](https://blog.opiumworks.com/what-is-brand-identity-and-how-to-design-a-strong-one)

 15 May 2020

[Marios Orphanos](https://blog.opiumworks.com/author/marios-orphanos)

Just like your identity makes you “uniquely you”, your brand identity is the special recipe of your...

[Read More](https://blog.opiumworks.com/what-is-brand-identity-and-how-to-design-a-strong-one)

[Insider](https://blog.opiumworks.com/topic/insider), [Brand Awareness](https://blog.opiumworks.com/topic/brand-awareness), [Brand Id](https://blog.opiumworks.com/topic/brand-id), [Branding](https://blog.opiumworks.com/topic/branding), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [Blog](https://blog.opiumworks.com/topic/blog), [Best Practices](https://blog.opiumworks.com/topic/best-practices), [Tips](https://blog.opiumworks.com/topic/tips), [Graphic Design](https://blog.opiumworks.com/topic/graphic-design), [communication](https://blog.opiumworks.com/topic/communication), [marketing trends](https://blog.opiumworks.com/topic/marketing-trends), [advertising](https://blog.opiumworks.com/topic/advertising), [logo](https://blog.opiumworks.com/topic/logo)

[![Opium Works Voice Search Marketing: Turn it up](https://blog.opiumworks.com/hubfs/melina2.jpg)](https://blog.opiumworks.com/voice-search-marketing-turn-it-up)

[![Opium Works Voice Search Marketing: Turn it up](https://blog.opiumworks.com/hubfs/melina2.jpg)](https://blog.opiumworks.com/voice-search-marketing-turn-it-up)

## [Voice Search Marketing: Turn it up](https://blog.opiumworks.com/voice-search-marketing-turn-it-up)

 28 Apr 2020

[Melina Kontou](https://blog.opiumworks.com/author/melina-kontou)

Voice search technology has been around for years, specifically since 2011. Since then, voice...

[Read More](https://blog.opiumworks.com/voice-search-marketing-turn-it-up)

[Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [website traffic](https://blog.opiumworks.com/topic/website-traffic), [content creation](https://blog.opiumworks.com/topic/content-creation), [Digital Marketing Strategy](https://blog.opiumworks.com/topic/digital-marketing-strategy), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [SEO](https://blog.opiumworks.com/topic/seo), [Marketing](https://blog.opiumworks.com/topic/marketing), [marketing trends 2020](https://blog.opiumworks.com/topic/marketing-trends-2020)

[![](https://blog.opiumworks.com/hubfs/16.jpg)](https://blog.opiumworks.com/brands-reacting-during-the-covid-19-pandemic)

[![](https://blog.opiumworks.com/hubfs/16.jpg)](https://blog.opiumworks.com/brands-reacting-during-the-covid-19-pandemic)

## [Brands reacting during the Covid-19 pandemic](https://blog.opiumworks.com/brands-reacting-during-the-covid-19-pandemic)

 14 Apr 2020

[Rafaela Bakaliaou](https://blog.opiumworks.com/author/rafaela-bakaliaou)

Companies and brands, regardless of their size, are currently in uncharted territory whilst...

[Read More](https://blog.opiumworks.com/brands-reacting-during-the-covid-19-pandemic)

[social media](https://blog.opiumworks.com/topic/social-media), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [covid-19](https://blog.opiumworks.com/topic/covid-19), [advertising](https://blog.opiumworks.com/topic/advertising)

[![](https://blog.opiumworks.com/hubfs/15%20(2)-1.jpg)](https://blog.opiumworks.com/social-media-tips-during-covid-19-lockdown)

[![](https://blog.opiumworks.com/hubfs/15%20(2)-1.jpg)](https://blog.opiumworks.com/social-media-tips-during-covid-19-lockdown)

## [Social Media tips during COVID-19 lockdown](https://blog.opiumworks.com/social-media-tips-during-covid-19-lockdown)

 13 Apr 2020

[Anastasia Dalakoura](https://blog.opiumworks.com/author/anastasia-dalakoura)

During the extraordinary days of lockdown all of us, we have realized that the “online mode” is the...

[Read More](https://blog.opiumworks.com/social-media-tips-during-covid-19-lockdown)

[Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [social media](https://blog.opiumworks.com/topic/social-media), [Digital Marketing Strategy](https://blog.opiumworks.com/topic/digital-marketing-strategy), [Social Media Strategy](https://blog.opiumworks.com/topic/social-media-strategy), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [Social](https://blog.opiumworks.com/topic/social), [Media](https://blog.opiumworks.com/topic/media), [inspiration](https://blog.opiumworks.com/topic/inspiration), [tik tok](https://blog.opiumworks.com/topic/tik-tok), [marketing trends 2020](https://blog.opiumworks.com/topic/marketing-trends-2020), [covid-19](https://blog.opiumworks.com/topic/covid-19)

[![cover-seagull](https://blog.opiumworks.com/hubfs/cover-seagull.jpg)](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing)

[![cover-seagull](https://blog.opiumworks.com/hubfs/cover-seagull.jpg)](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing)

## [Instagram Stories 101: Making your Stories Current & appealing](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing)

 20 Feb 2019

[Opium Works](https://blog.opiumworks.com/author/opium-works)

Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and...

[Read More](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing)

[Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [content creation](https://blog.opiumworks.com/topic/content-creation), [Instagram](https://blog.opiumworks.com/topic/instagram), [Digital Marketing Strategy](https://blog.opiumworks.com/topic/digital-marketing-strategy), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [Blog](https://blog.opiumworks.com/topic/blog), [Best Practices](https://blog.opiumworks.com/topic/best-practices), [Storytelling](https://blog.opiumworks.com/topic/storytelling), [Social](https://blog.opiumworks.com/topic/social), [Tips](https://blog.opiumworks.com/topic/tips), [Media](https://blog.opiumworks.com/topic/media), [Brand Voice](https://blog.opiumworks.com/topic/brand-voice), [Social Platforms](https://blog.opiumworks.com/topic/social-platforms), [inspiration](https://blog.opiumworks.com/topic/inspiration), [Instagram Stories](https://blog.opiumworks.com/topic/instagram-stories)

[1](https://blog.opiumworks.com) [2](https://blog.opiumworks.com/topic/marketing-tips/page/2) <https://blog.opiumworks.com/topic/marketing-tips/page/2> <https://blog.opiumworks.com/topic/marketing-tips/page/2>

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