Digital Marketing, Tech & Development News

By Koulla Papachristoforou | May 20, 2020

in Digital Marketing, social media, Instagram, Social Platforms, advertising

ΠΩΣ ΟΙ ΕΠΙΧΕΙΡΗΣΕΙΣ ΜΠΟΡΟΥΝ ΝΑ ΒΓΑΛΟΥΝ ΧΡΗΜΑΤΑ ΜΕΣΩ ΤΟΥ INSTAGRAM!

Εάν η κοινωνική αποστασιοποίηση έχει ρίξει τη στρατηγική πωλήσεων σας το 2020, δεν είστε μόνοι. Όλες οι επιχειρήσεις αισθάνονται την πίεση....

By Christophoros Tzirtzipis | May 16, 2020

in covid-19, advertising, MarketingCampaigns

Tomorrow Never Dies - The Post-Lockdown era, now what?!

A global lockdown - Who would imagine. Yet here we are, on the verge of the lockdown measures being lifted up. ...

By Marios Orphanos | May 15, 2020

in Insider, Brand Awareness, Brand Id, Branding, Marketing Tips, Blog, Best Practices, Tips, Graphic Design, communication, marketing trends, advertising, logo

What is brand identity? And how to design a strong one

Just like your identity makes you “uniquely you”, your brand identity is the special recipe of your business that sets you apart from every other business on the block. Why do you need to design one you may ask. Well, because it’s what shapes your ...

By Jenny Zaragka | Apr 30, 2020

in Marketing, Design, Graphic Design, advertising

How high-quality design affects your marketing campaigns

Throughout the past few weeks, business plans had to be revised due to the lockdown and many businesses have transferred their activities online....

By Rafaela Bakaliaou | Apr 30, 2020

in Digital Advertising, #DigitalMarketing, covid-19, advertising

Why should you keep spending on digital advertising through Covid 19 recession?

Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now, is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes. ...

By Rafaela Bakaliaou | Apr 27, 2020

in Digital Marketing, Digital Advertising, world, #DigitalMarketing, inspiration, covid-19, advertising

COVID 19: Campaigns around the world

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a remarkable job on educating and promoting important messages around the world. Their message does not revolve around buying products or services but spreads ...

By Katerina Gregoriou | Apr 22, 2020

in covid-19, social distancing, spotify advertising, music, podcasts, advertising, spotify

Spotify: Οι χρήστες στρέφονται στη μουσική λόγω Social Distancing

Καθώς οι άνθρωποι σε όλο τον κόσμο ασκούν social distancing για να παραμείνουν ασφαλείς, η αλλαγή στις ρουτίνες όλων ήταν αναπόφευκτη. Η ομάδα του Spotify έχει παρατηρήσει ότι πολλοί χρήστες έχουν προσφύγει σε μουσική και podcasts τόσο για να μένουν ...