Santa tell me..What's the Best Advertising Strategy for Christmas?

Many people will argue that it's quite early to start thinking about a Christmas Strategy, but is it really? Well.. Christmas is not like any other holiday, it is known for having that holiday spirit, that majestic atmosphere with red and green ...

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Brand Lift- Μετρώντας την επιτυχία του Awareness!

1. Τι είναι το Brand Lift και που το Χρησιμοποιούμε; Το Brand Lift αποτελεί μία διαφημιστική μέτρηση η οποία μπορεί να ‘’μετρήσει’’ κατά πόσο μία καμπάνια ή ενέργεια έχει φέρει αποτελέσματα σε επίπεδα Awareness. Ταυτόχρονα, μπορεί να αναδείξει την ...

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Social Media Image Sizes 2022: Cheat Sheet for Every Network

Social platforms are always updating their image formatting and layout options, and if you’re not on top of the latest, you could end up giving users a lesser representation of your brand, with blocky, pixelated header images, or out of date profile ...

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E-commerce is here to stay. What does that mean for digital advertising?

Last summer, between the pandemic, a few back-to-back lockdowns and self-crisis we discussed e-commerce as something that came to stay. Then a year ago, we paid attention to the new Instagram Shop and what it’s features would be. A year later, we ...

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8 essential designer books you seriously have to invest in

While the Internet offers unlimited access to sources of inspiration, there’s nothing like sitting down with a good book. As designers it is essential to, not only keep practicing and keeping up with the trends, but invest in our knowledge as well. ...

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Who’s Buying? The Buyer Persona

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have to say right? ...

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What is VFX?

First things first, if you are not already aware of what VFX means, now will get a grip of its meaning. Basically, it’s short for Visual effects. ...

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Running App Install Campaigns? Read 3 Examples of Successful Strategies

Getting those app installs and even more so building a proper campaign, can be darn tricky. You surely have several questions! Should you go with Android or iOS? Which locations are you targeting? What about the budget? Well, it all depends on your ...

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Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

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Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily?  That’s impressive.  For brands and advertisers, that’s a massive opportunity. ...

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7 TYPE OF LOGO DESIGN

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

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E-commerce: Should it stay or should it go?

Good news guys!! Lockdown is now over and we can move around freely. Well.. with a little care and caution, but still. We have started going back to work, for a coffee or after-work drinks. However, there is something that we adopted during ...

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