Digital Marketing, Tech & Development News

By Melina Kontou | Oct 11, 2020

in Digital Advertising, Marketing Tips, #DigitalMarketing

Who’s Buying? The Buyer Persona

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have to say right? ...

By Jenny Zaragka | Oct 7, 2020

in Digital Advertising, Design, VisualEffects, Editing

What is VFX?

First things first, if you are not already aware of what VFX means, now will get a grip of its meaning. Basically, it’s short for Visual effects. ...

By Eleonora Xenophontos | Sep 30, 2020

in Digital Advertising, Digital Marketing Strategy, #DigitalMarketing, apps, app installs

Running App Install Campaigns? Read 3 Examples of Successful Strategies

Getting those app installs and even more so building a proper campaign, can be darn tricky. You surely have several questions! Should you go with Android or iOS? Which locations are you targeting? What about the budget? Well, it all depends on your ...

By Melina Kontou | Sep 17, 2020

in Digital Advertising, Social Media Strategy, #DigitalMarketing, Social Channels

Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

By Melina Kontou | Jul 24, 2020

in Digital Advertising, Google Ads, #DigitalMarketing, Video ads

Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily? That’s impressive. For brands and advertisers, that’s a massive opportunity. ...

By Niki Metaxa | Jul 13, 2020

in Digital Advertising, Design, Graphic Design, covid-19

7 TYPE OF LOGO DESIGN

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

By Rafaela Bakaliaou | Jul 10, 2020

in Digital Advertising, digital, #DigitalMarketing, marketing trends, e-commerce

E-commerce: Should it stay or should it go?

Good news guys!! Lockdown is now over and we can move around freely. Well.. with a little care and caution, but still. We have started going back to work, for a coffee or after-work drinks. However, there is something that we adopted during ...

By Jenny Zaragka | Jul 1, 2020

in Digital Advertising, Content Marketing, #DigitalMarketing, #SocialMedia, Best Practices, Design, 3D

5 brilliant 3D advertisements

Why pay more for 3D art? Can’t we just do a photoshoot? ...

By Niki Metaxa | Jun 10, 2020

in Digital Advertising, Design, Graphic Design, covid-19

GRAPHIC DESIGN TERMS GLOSSARY

Just a couple of graphic design terms for non-graphic designers, to help you gain a better understanding of some of the most common graphic designers terms. Knowing these terms will allow you to communicate more effectively with your marketing ...

By George Constantinou | May 14, 2020

in Digital Advertising, #DigitalMarketing, spotify advertising, spotify, MarketingCampaigns

5 TIPS ΓΙΑ ΤΗ ΔΗΜΙΟΥΡΓΙΑ SPOTIFY ADS

Το digital marketing στις μέρες μας αναπτύσσεται ολοένα και περισσότερο. Ο κόσμος χρησιμοποιεί συσκευές μέσω των οποίων επικοινωνεί με άλλους, εργάζεται, είναι ενεργός σε διάφορες δραστηριότητες και ψυχαγωγείται. Αυτό ωθεί όλο και περισσότερο τους ...

By Niki Metaxa | May 12, 2020

in Digital Advertising, Design, Graphic Design, covid-19

VISUALIZE YOUR BRAND

Most people know what they want their brand to look like, but they don't know how to visualize it in their heads. Here’s a tip: Step outside of the design world. Listen to your gut....