Why invest in good design?

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

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Blogging & SEO: Dish it Out

So, right now I’m blogging :)  I’m blogging to give you some ideas and to guide you with some ‘best practice’ tips for getting your company out there....

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The skill designers should improve

Is not design.. it’s communication!...

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THE BRANDING BREAKDOWN

According to the Cambridge English dictionary, branding is: “the act of giving a company a particular design or symbol in order to advertise its products and services”. So why do so many people using different words to describe the same thing?    To ...

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Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...

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Digital Marketing Reports - Όλα όσα πρέπει να ξέρεις!

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Instagram Stories 101: Making your Stories Current & appealing

Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and video sequences that disappear 24 hours after being posted. It allows you to tell a “story” throughout the course of a single day. Modelled after ...

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How To Increase Engagement On Facebook

Finding your customers on social media is one thing, but having them engage with your page and posts is a whole other story!User engagement has been given a lot of thought this past year, especially with the constant algorithm changes on ...

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By Opium Works | Oct 6, 2018

in Digital Advertising

How to use Google Data Studio to monitor your Google Ads

It's a fact that not every marketer monitors their Google Ads the same way and it's understandable that everyone has a different success formula to skyrocket their clients' results. In this article, we are going to talk about our way of monitoring ...

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7 Design Tips to Improve Your Social Media Images

Creating the most engaging images for social media is always tough and time-consuming! As an expert in this sector, and after lots of practice (and mistakes!), I will share with you the most important graphic design tips and principles to help ...

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How to Calculate Social Media ROI

Social media return on investment (ROI) is simply a measurement of efficiency. In other words Social Media ROI is defined as a measure of the efficiency of a social media marketing campaign. It might sound complicated, but it’s not. What Does ROI ...

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What social media do your B2B customers prefer?

In the very beginning you were not using social media at all. Then you wondered: “All my competitors are using social media, so I have to do it as well!”, so you began creating profiles for your B2B company in every social network. Nowadays a new ...

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