Digital Marketing, Tech & Development News

By Rafaela Bakaliaou | Feb 17, 2022

in social media, Facebook, #DigitalMarketing, Social Channels, marketing trends, personalized content, TikTok

Must-Have Social Media Channels For 2022

Thoughts of the different must-have SM Channels that your company should already be on. ...

By Rafaela Bakaliaou | Oct 12, 2021

in Digital Advertising, social media, Inbound Marketing, marketing trends, e-commerce

E-commerce is here to stay. What does that mean for digital advertising?

Last summer, between the pandemic, a few back-to-back lockdowns and self-crisis we discussed e-commerce as something that came to stay. Then a year ago, we paid attention to the new Instagram Shop and what it’s features would be. A year later, we ...

By Rafaela Bakaliaou | Sep 11, 2020

in social media, Instagram, #DigitalMarketing, #SocialMedia

Reels & Companies

As you already know, Instagram Reels are now available in over 50 countries, including Cyprus. ...

By Rafaela Bakaliaou | Sep 10, 2020

in social media, Instagram, Social Media Strategy, #DigitalMarketing

Welcoming Reels to Cyprus!

It’s official, people! From August 5th 2020, Instagram Reels are available in our little Mediteranean island among another 50 countries! ...

By Rafaela Bakaliaou | Sep 10, 2020

in social media, Instagram, #DigitalMarketing, e-commerce, Instagram Shop

Instagram Shop

In a previous blog we discussed E-commerce and the high impact it has during a campaign. ...

By Rafaela Bakaliaou | Jul 10, 2020

in Digital Advertising, digital, #DigitalMarketing, marketing trends, e-commerce

E-commerce: Should it stay or should it go?

Good news guys!! Lockdown is now over and we can move around freely. Well.. with a little care and caution, but still. We have started going back to work, for a coffee or after-work drinks. However, there is something that we adopted during ...

By Rafaela Bakaliaou | Jun 16, 2020

in Instagram, Twitter, #DigitalMarketing, #SocialMedia, Hashtags

Hashtags and different ways to use them

Hashtags are not a new trend. Actually, by now, anyone that is using social media platforms should know that they are used as an added element of attraction!...

By Rafaela Bakaliaou | May 25, 2020

in Instagram, Digital Marketing Strategy, #DigitalMarketing, #SocialMedia, Instagram Stories

Instagram Stories and how they can help promote your business

...

By Rafaela Bakaliaou | May 11, 2020

in Digital Advertising, #DigitalMarketing, marketing trends, marketing trends 2021

2021 Digital Marketing Trends Predictions

As many say, 2020 might have been canceled but 2021 is not far! And we cannot wait to see what this means for the world of Digital Marketing! ...

By Rafaela Bakaliaou | Apr 30, 2020

in Digital Advertising, #DigitalMarketing, covid-19, advertising

Why should you keep spending on digital advertising through Covid 19 recession?

Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now, is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes. ...

By Rafaela Bakaliaou | Apr 27, 2020

in Digital Marketing, Digital Advertising, world, #DigitalMarketing, inspiration, covid-19, advertising

COVID 19: Campaigns around the world

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a remarkable job on educating and promoting important messages around the world. Their message does not revolve around buying products or services but spreads ...

By Rafaela Bakaliaou | Apr 14, 2020

in social media, Marketing Tips, #DigitalMarketing, covid-19, advertising

Brands reacting during the Covid-19 pandemic

Companies and brands, regardless of their size, are currently in uncharted territory whilst weathering the COVID-19 storm. ...

Rafaela Bakaliaou

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