Brand Lift- Μετρώντας την επιτυχία του Awareness!

1. Τι είναι το Brand Lift και που το Χρησιμοποιούμε; Το Brand Lift αποτελεί μία διαφημιστική μέτρηση η οποία μπορεί να ‘’μετρήσει’’ κατά πόσο μία καμπάνια ή ενέργεια έχει φέρει αποτελέσματα σε επίπεδα Awareness. Ταυτόχρονα, μπορεί να αναδείξει την ...

Read More

Influencer Marketing: How to Measure Success?

Nowadays, Influencer Marketing is one of the most important communication channels that each brand incorporates in its strategy in order to leverage awareness, engagement, sales, increase website visits, and so on. ...

Read More

We attended Pinterest Presents and here’s what you need to know

If you missed Pinterest Presents, we've got you covered! Consider this your cheat sheet to the biggest announcements from Pinterest Presents 2022....

Read More

ΠΩΣ Η GEN Z ΑΝΑΠΛΑΣΕ ΤΟΝ ΤΡΟΠΟ ΑΝΑΖΗΤΗΣΗΣ ΕΡΓΑΣΙΑΣ ΜΕΣΩ ΤΟΥ LINKEDIN

  Οι περισσότεροι νέοι που εντάσσονται στην κοινωνική πλατφόρμα κατά τη διάρκεια ή μετά το γυμνάσιο, χρησιμοποιούν το LinkedIn περισσότερο από άλλα μέσα κοινωνικής δικτύωσης για σκοπούς δικτύωσης, έρευνας, και  μάθησης....

Read More

INSPIRING PINTEREST BOARDS TO BOOST YOUR CREATIVITY

As of today, there are more than 444 million people who use Pinterest on a monthly basis. What is really exciting though is the way all those people use the platform. The Internet nowadays can be very negative at times, but it’s remarkable that half ...

Read More

4 Reasons Why Copy & Design Are The Ultimate Content Combo

Brands are always looking for ways to engage and communicate with their target audience. For a brand to be successful in the digital world, it needs to set a strong presence on its social media platforms. ...

Read More

We partnered up with Pinterest and we organized an exclusive workshop!

  We are super excited to announce that we partnered up with Pinterest and organized a 2-day workshop for our Client Partners with the aim to discover the possibilities of advertising with Pinterest!   The workshop took place at O.W. Digital offices ...

Read More

2022 Pinterest Trends That Are A Must For Brands

Pinterest is the platform of tomorrow. Users are able to pin their likings to create boards of ideas for their future purchases and likings. Furthermore, a brand can see into the future as well and prepare accordingly, in order to keep up with the ...

Read More

Pinterest Ad Placements

Pinterest is one of the most popular social media platforms. What’s unique about it? The different approach it took from the rest! Professionals like architects, interior designers, graphic designers and marketeers, along with amateurs have been ...

Read More

Instagram tests a NEW Affiliate Tool for Creators

Creators can tell their stories, grow and increase their earnings with the new native affiliate tool that has been created by Instagram!...

Read More

The Top 3 Reasons A Brand Needs To Join Pinterest

Pinterest has over 440 million active users on its platform. Its users are dedicated to discovering new ideas about their everyday life and their active data are crucial to a brand’s campaign success. ...

Read More

The Impact of Social Media on Sports

The rise of social media could not leave unaffected the sports industry. Social media is making it easier for sports fans to be more engaged with their favorite athletes and for them to express their happiness, anger, and sadness by leaving a ...

Read More
1 2 3 4 5