SEO struggles in 2022

From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed significantly. Back then all you had to do to succeed was to use keywords so your website could rank higher on search results,  but a lot of things have ...

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5 Trendy Features To Level Up Your TikTok

Even with all the ways to create, consume and share video online, there’s something about TikTok that makes it special. We are going to share 5 creative features that you must start using as soon as possible, whether you are a user or a business. ...

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Top 4 Inspiring Summer Campaigns Of 2021

Summer is one of the most important seasons for brands. During this period, fun and inspiring content are being released to create new connections with the target audience. One of the most impactful ways which a brand can communicate its values and ...

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By Opium Works | May 21, 2022

in #DigitalMarketing

2 Βραβεία στα Digital Marketing Awards #DMACY

 ...

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Brand Lift- Μετρώντας την επιτυχία του Awareness!

1. Τι είναι το Brand Lift και που το Χρησιμοποιούμε; Το Brand Lift αποτελεί μία διαφημιστική μέτρηση η οποία μπορεί να ‘’μετρήσει’’ κατά πόσο μία καμπάνια ή ενέργεια έχει φέρει αποτελέσματα σε επίπεδα Awareness. Ταυτόχρονα, μπορεί να αναδείξει την ...

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Influencer Marketing: How to Measure Success?

Nowadays, Influencer Marketing is one of the most important communication channels that each brand incorporates in its strategy in order to leverage awareness, engagement, sales, increase website visits, and so on. ...

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We attended Pinterest Presents and here’s what you need to know

If you missed Pinterest Presents, we've got you covered! Consider this your cheat sheet to the biggest announcements from Pinterest Presents 2022....

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ΠΩΣ Η GEN Z ΑΝΑΠΛΑΣΕ ΤΟΝ ΤΡΟΠΟ ΑΝΑΖΗΤΗΣΗΣ ΕΡΓΑΣΙΑΣ ΜΕΣΩ ΤΟΥ LINKEDIN

  Οι περισσότεροι νέοι που εντάσσονται στην κοινωνική πλατφόρμα κατά τη διάρκεια ή μετά το γυμνάσιο, χρησιμοποιούν το LinkedIn περισσότερο από άλλα μέσα κοινωνικής δικτύωσης για σκοπούς δικτύωσης, έρευνας, και  μάθησης....

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INSPIRING PINTEREST BOARDS TO BOOST YOUR CREATIVITY

As of today, there are more than 444 million people who use Pinterest on a monthly basis. What is really exciting though is the way all those people use the platform. The Internet nowadays can be very negative at times, but it’s remarkable that half ...

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4 Reasons Why Copy & Design Are The Ultimate Content Combo

Brands are always looking for ways to engage and communicate with their target audience. For a brand to be successful in the digital world, it needs to set a strong presence on its social media platforms. ...

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We partnered up with Pinterest and we organized an exclusive workshop!

  We are super excited to announce that we partnered up with Pinterest and organized a 2-day workshop for our Client Partners with the aim to discover the possibilities of advertising with Pinterest!   The workshop took place at O.W. Digital offices ...

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2022 Pinterest Trends That Are A Must For Brands

Pinterest is the platform of tomorrow. Users are able to pin their likings to create boards of ideas for their future purchases and likings. Furthermore, a brand can see into the future as well and prepare accordingly, in order to keep up with the ...

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