Digital Marketing, Tech & Development News

By Christophoros Tzirtzipis | Jul 29, 2020

in Digital Marketing Strategy, applications

App up and away - Part II

The moment you‘ve all been waiting for is here. Well, that is if you have read the App up and away - Part I....

By Christophoros Tzirtzipis | Jul 29, 2020

in Digital Marketing Strategy, applications

More than 2.2 million apps are available for download on the Apple Store. The Google Play Store on the other hand, hosts more than 2.8 million apps. Having said this, and in combination with the fact that 57% of all digital media usage comes from ...

By Melina Kontou | Jul 24, 2020

in Digital Advertising, Google Ads, #DigitalMarketing, Video ads

Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily? That’s impressive. For brands and advertisers, that’s a massive opportunity. ...

By Christina Pastou | Jul 23, 2020

in Instagram, #DigitalMarketing, #SocialMedia, Social Platforms

Πώς να σχεδιάσετε οπτικά το Instagram feed σας

Το Instagram feed σας είναι ένα από τα πρώτα πράγματα που βλέπει κανείς όταν επισκεφτεί το προφίλ σας. Αφιερώνοντας χρόνο για να σχεδιάσετε εκ των προτέρων το Instagram feed σας, μπορείτε να δημιουργήσετε ένα συνεκτικό περιεχόμενο που ...

By Melina Kontou | Jul 16, 2020

in Google AdWords, Google Ads, PPC Ads, #DigitalMarketing

PPC Marketing: Every penny counts

It’s 2020. By this point, we all know that PPC (Pay Per Click) Marketing matters, PPC Marketing is highly effective....

By Stavriana Nathanail | Jul 15, 2020

in #DigitalMarketing, #SocialMedia, tik tok

TOP Tik Tok STATISTICS: DEMOGRAPHICS, ENGAGEMENT, & FACTS

What is TikTok? And should your brand be creating content for the highly addictive video platform? As marketers, we need to be aware of every trend coming our way, so we can build better campaigns and stay on top of the competition. Many marketing ...

By Anastasia Dalakoura | Jul 15, 2020

Instagram Update: Now all Users can pin post comments

Are you a heavy user of Instagram? Now your favorite platform allows you to pin up to three comments within your post-interaction stream. If you haven’t seen the new feature, here’s a picture below 👇 and find out how to pin your favorite comments! ...

By Michael Demetriades | Jul 14, 2020

in #DigitalMarketing, Video Content

Interactive Video: Definition and Benefits

Interactive Videos are a type of digital video and in contrast with the traditional videos, they’re meant to prompt user interaction. For the traditional video users just click the ‘’play’’ button and sit back and watch what’s happening. However ...

By Katerina Gregoriou | Jul 13, 2020

in Digital Marketing, content creation, Instagram, Content Marketing, influential marketing, tik tok

Πώς το Instagram «απαντάει» στο Tik Tok;

Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...

By Anastasia Dalakoura | Jul 13, 2020

6 Ways to Help you Manage the Negative Social Media Comments!

Getting a negative comment on social media it’s bound to happen. Once you see it you instantly want to answer and defend your product or brand. But wait. ...

By Niki Metaxa | Jul 13, 2020

in Digital Advertising, Design, Graphic Design, covid-19

7 TYPE OF LOGO DESIGN

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

By Anastasia Dalakoura | Jul 13, 2020

in social media, Social Media Strategy, WorkingEnvironment, digital, #DigitalMarketing, #SocialMedia, influencer, influential marketing, Blogging, Marketing, Social, Media, internet, marketing trends 2020, marketing trends

Η δύναμη των Social Media και των Millennials στη νέα εποχή που διανύουμε!

Τα τελευταία χρόνια η μαζική αύξηση των startup εταιρειών, αλλά και η συνεχής και δυναμική χρήση των Social Media έχει επιφέρει δραστικές και καινοτόμες αλλαγές σε κάθε είδος δραστηριότητας του επιχειρείν. Οι καινοτόμες πρωτοβουλίες, η σύγχρονη ...