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The State of Influencer Marketing in 2024

14 Mar 2024
Opium Works

Marketing is an ever-changing affair that waits for no one. Depending on global developments, new...

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#DigitalMarketing, trends, influencermarketing

How to Use Targeted Advertising & Best Practices for Success

29 Feb 2024
Opium Works

Targeted advertising keeps on emerging as a powerhouse marketing tool and strategy that allows...

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Digital Advertising, #DigitalMarketing, advertising, #TargetedAdvertising

How To Make The Most of Social Media in 2024 With These Trends

20 Feb 2024
Opium Works

Social media is showing no indication of slowing down and a big part of that has to do with how...

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social media, #DigitalMarketing, social media trends, #AudienceEngagement

The Future of SEO in 2024: Everything You Need to Know

8 Feb 2024
Opium Works

As we step into 2024, Search Engine Optimisation (SEO) is continuing to evolve at a rapid pace and...

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#DigitalMarketing, SEO, trends, Search Engines

SEO for Pinterest: How to Drive Clicks

7 Feb 2024
Opium Works

Pinterest keeps emerging as a driving force when it comes to social lifestyle and ecommerce brands,...

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#DigitalMarketing, SEO, PinterestAdvertising, pinterest

6 Valentine's Day Strategies That Will Win Hearts in 2024

30 Jan 2024
Opium Works

In today’s competitive marketplace, are there still original and innovative ways left that break...

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#DigitalMarketing, #ValentinesDay, #DigitalCampaign

How SEO Insights Can Enhance Your Marketing Strategy

23 Jan 2024
Opium Works

When done right, Search Engine Optimisation has the potential to elevate your marketing strategy...

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Digital Marketing Strategy, #DigitalMarketing, SEO, marketingstrategy, Search Engines

Customer Retention: How Your Strategy Can Keep Your Audience Loyal & Engaged

16 Jan 2024
Opium Works

Competition for consumer attention is at an all time high and the concept of customer retention has...

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#DigitalMarketing, #AudienceEngagement, #CustomerRetention, #Loyalty

Audience Engagement: How To Get It And Why It’s Important

9 Jan 2024
Opium Works

Audience engagement isn’t merely a buzzword. For some marketing strategies, it can be the entire...

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#DigitalMarketing, #Engagement, #AudienceEngagement

10 Graphic Design Trends That Will Take Over In 2024

21 Dec 2023
Opium Works

As 2024 is approaching, everyone’s already settling in on the graphic design trends that will take...

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#DigitalMarketing, Graphic Design, trends

7 Digital Marketing Trends That Will Dominate in 2024

20 Dec 2023
Opium Works
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#DigitalMarketing, augmented reality, influencermarketing, #ArtificialIntelligence

How to Turn Christmas Consumers into A Loyal Audience

15 Dec 2023
Opium Works

The festive period is a prime opportunity to get the attention of new consumers and ideally have...

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#DigitalMarketing, #BrandLoyalty, #Christmas, #ChristmasMarketing
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