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Targeting With Precision: A Deep Dive Into Audience Segmentation

22 May 2024
Opium Works

One-size-fits-all is not the way to go in digital marketing standards. Its fast-paced nature...

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#DigitalMarketing, #Segmentation, #AudienceEngagement, #TargetedAdvertising

8 Influencer Marketing KPIs to Track for Success in 2024

26 Apr 2024
Opium Works

Influencers are a modern-day phenomenon that has taken the digital world by storm. Such is their...

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#DigitalMarketing, Influencers, influencermarketing, #AudienceEngagement, #CustomerRetention, KPIs

Influencer Campaigns That Went Viral & What We Can Learn

17 Apr 2024
Opium Works

Influencer-based campaigns are all the rage in 2024, with multiple brands of all sizes and...

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#DigitalMarketing, influencermarketing, #DigitalCampaign

The State of Influencer Marketing in 2024

14 Mar 2024
Opium Works

Marketing is an ever-changing affair that waits for no one. Depending on global developments, new...

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#DigitalMarketing, trends, influencermarketing

How to Use Targeted Advertising & Best Practices for Success

29 Feb 2024
Opium Works

Targeted advertising keeps on emerging as a powerhouse marketing tool and strategy that allows...

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Digital Advertising, #DigitalMarketing, advertising, #TargetedAdvertising

How To Make The Most of Social Media in 2024 With These Trends

20 Feb 2024
Opium Works

Social media is showing no indication of slowing down and a big part of that has to do with how...

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social media, #DigitalMarketing, social media trends, #AudienceEngagement

The Future of SEO in 2024: Everything You Need to Know

8 Feb 2024
Opium Works

As we step into 2024, Search Engine Optimisation (SEO) is continuing to evolve at a rapid pace and...

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#DigitalMarketing, SEO, trends, Search Engines

SEO for Pinterest: How to Drive Clicks

7 Feb 2024
Opium Works

Pinterest keeps emerging as a driving force when it comes to social lifestyle and ecommerce brands,...

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#DigitalMarketing, SEO, PinterestAdvertising, pinterest

6 Valentine's Day Strategies That Will Win Hearts in 2024

30 Jan 2024
Opium Works

In today’s competitive marketplace, are there still original and innovative ways left that break...

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#DigitalMarketing, #ValentinesDay, #DigitalCampaign

How SEO Insights Can Enhance Your Marketing Strategy

23 Jan 2024
Opium Works

When done right, Search Engine Optimisation has the potential to elevate your marketing strategy...

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Digital Marketing Strategy, #DigitalMarketing, SEO, marketingstrategy, Search Engines

Customer Retention: How Your Strategy Can Keep Your Audience Loyal & Engaged

16 Jan 2024
Opium Works

Competition for consumer attention is at an all time high and the concept of customer retention has...

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#DigitalMarketing, #AudienceEngagement, #CustomerRetention, #Loyalty

Audience Engagement: How To Get It And Why It’s Important

9 Jan 2024
Opium Works

Audience engagement isn’t merely a buzzword. For some marketing strategies, it can be the entire...

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#DigitalMarketing, #Engagement, #AudienceEngagement
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