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The Countdown Begins: Why You Should Start Your Christmas Planning in October

12 Oct 2023
Opium Works

‘Tis almost the season of festivities and joyful marketing campaigns! As peculiar as it may seem to...

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#DigitalMarketing, #SeasonalMarketing, #Christmas, #Strategy

What Is Seasonal Marketing And How Can It Multiply Your Reach

11 Oct 2023
Opium Works

There’s no better time than now to take advantage of all the seasonal marketing opportunities that...

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#DigitalMarketing, #BrandLoyalty, #SeasonalMarketing

The CRM Revolution: Why Your Old Marketing Methods Are Outdated

29 Sep 2023
Opium Works

Customer Relationship Management has led to a great transformation of marketing methods and...

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#DigitalMarketing, #DataDrivenMarketing, #CustomerRelationshipManagement, #CRM

The Data Gold Rush: How to Use Data for Marketing Gold Using CRM

26 Sep 2023
Opium Works

Within the digital realm of marketing, data is not just a buzzword anymore, but more of a trusted...

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#DigitalMarketing, #CustomerRelationshipManagement, #CRM

The 3 Steps to CRM Success: Segment, Contextualise, Personalise

22 Sep 2023
Opium Works

Adaptability and innovation have proven to be powerful tools for marketing success. Similarly,...

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#DigitalMarketing, #CustomerRelationshipManagement, #CRM, #Personalisation, #Segmentation

7 CRM Best Practices for Long-Lasting Customer Relationships

20 Sep 2023
Opium Works

Establishing healthy and long-lasting customer relationships can be the ground for building a...

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#DigitalMarketing, #BrandLoyalty, #CustomerRelationshipManagement

Turning Leads into Loyal Customers: CRM’s Role in the Sales Funnel

15 Sep 2023
Opium Works

The merging worlds of sales and marketing create a dynamic space where customer relations can...

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#DigitalMarketing, #CRM, #SalesFunnel

A Comprehensive Guide to CRM-Powered Marketing

12 Sep 2023
Opium Works

It’s no secret that things move fast in the digital landscape. From newly discovered trends to an...

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#DigitalMarketing, #CustomerRelationshipManagement, #CRM

Advertising on TikTok as an FMCG Brand

5 Aug 2023
Giorgos Fytrakis

Over the past decade social media has taken over the world in multiple ways. Aspects of everyday...

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Digital Advertising, #DigitalMarketing, #TikTokMarketing, #FMCG

8 Standout Back-to-School Campaigns That Get Extra Credit For Creativity

5 Aug 2023
Danae Philippides

The back-to-school period provides a golden opportunity for brands. The mass appeal of the BTS...

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Digital Advertising, #DigitalMarketing, #BackToSchool, #DigitalCampaign

Take Your Pinterest Game to the Next Level

5 Aug 2023
Giorgos Fytrakis

In a day and age when social media dominates our day to day lives and creative digital marketing is...

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#DigitalMarketing, PinterestAdvertising, pinterest

Twitter’s Rebranding from a Marketing Standpoint

5 Aug 2023
Giorgos Fytrakis

The current technological and social landscape has been shaken by the rebranding recently announced...

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Digital Marketing, Digital Advertising, Twitter, #Rebrand
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