Instagram Videos Reconditioned

Over the past 3 months, 5 updates were applied which had to do with the improvement of Reels. We have witnessed the updates of:...

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By Anna Iacovou | Aug 2, 2022

in social media, advertising

Why a data strategy is key for the future of marketing

When it comes to audience data strategies data access, identity resolution and the utilization of these insights into action are only a few of the struggles that marketers face nowadays, according to Nielsen’s 2022 Global Annual Marketing Report....

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How Interactive Marketing can take your content from “Fine” to “Exceptional”

What is interactive marketing? It is true that interactive marketing provides marketers with a great opportunity to boost engagement with their audiences at a record level. However, as a first step, it is vital to understand what interactive ...

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Check out the 20 Social Media mistakes you should avoid

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to! 😁 Well some of our learnings come from experience 😉 #OhWell...

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By Virginia Sakka | Jul 15, 2022

The relationship between data and creative

Earlier this month, The Drum Network hosted a roundtable discussion with six of its member, to analyze the ways in which data affect creativity – and how that relationship is evolving at speed. So, we read their five biggest takeaways and we ...

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SEO struggles in 2022

From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed significantly. Back then all you had to do to succeed was to use keywords so your website could rank higher on search results,  but a lot of things have ...

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5 Trendy Features To Level Up Your TikTok

Even with all the ways to create, consume and share video online, there’s something about TikTok that makes it special. We are going to share 5 creative features that you must start using as soon as possible, whether you are a user or a business. ...

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Top 4 Inspiring Summer Campaigns Of 2021

Summer is one of the most important seasons for brands. During this period, fun and inspiring content are being released to create new connections with the target audience. One of the most impactful ways which a brand can communicate its values and ...

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By Opium Works | May 21, 2022

in #DigitalMarketing

2 Βραβεία στα Digital Marketing Awards #DMACY


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Brand Lift- Μετρώντας την επιτυχία του Awareness!

1. Τι είναι το Brand Lift και που το Χρησιμοποιούμε; Το Brand Lift αποτελεί μία διαφημιστική μέτρηση η οποία μπορεί να ‘’μετρήσει’’ κατά πόσο μία καμπάνια ή ενέργεια έχει φέρει αποτελέσματα σε επίπεδα Awareness. Ταυτόχρονα, μπορεί να αναδείξει την ...

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Influencer Marketing: How to Measure Success?

Nowadays, Influencer Marketing is one of the most important communication channels that each brand incorporates in its strategy in order to leverage awareness, engagement, sales, increase website visits, and so on. ...

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We attended Pinterest Presents and here’s what you need to know

If you missed Pinterest Presents, we've got you covered! Consider this your cheat sheet to the biggest announcements from Pinterest Presents 2022....

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