Ho(t), Ho(t), Ho(t)!

Christmas Advertising Campaigns To Inspire Your Inner Child!...

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5 All-Time Favourite Christmas Ads

The festive season of Christmas is pretty much synonymous with memorable campaigns by renowned brands that add some good ol’ holiday spirit to our everyday lives. Many campaigns throughout the years have been so successful, momentous and catchy that ...

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Need Reels Ideas? Learn how to repurpose your content!

  Have you heard about repurposing your content? If not, you have to catch up on it ASAP, as it will benefit your brand and your personal time in many ways. So, what exactly is content-repurposing? The concept of content repurposing is all about ...

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5 Reasons Why Copywriting Will Lead A Brand To Success

When it comes to a brand’s overall success, copywriting plays a significant role. If a brand does not choose to have its own brand voice or use the right copywriting strategies, it should not expect to have great results and meaningful connections ...

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10 Steps To Go Viral in Reels & TikTok

So, you want to go viral? OK then, repeat after me: Going viral is not just pure luck, it’s a strategy 👏 Wait no longer! In this article, we will share the 10 steps you need to go viral on Instagram Reels and TikTok in 2022.  The very first step ...

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Santa tell me..What's the Best Advertising Strategy for Christmas?

Many people will argue that it's quite early to start thinking about a Christmas Strategy, but is it really? Well.. Christmas is not like any other holiday, it is known for having that holiday spirit, that majestic atmosphere with red and green ...

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New & Hot Instagram Updates of 2022!

Now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. In fact, there are new Instagram features almost every week!...

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Instagram Videos Reconditioned

Over the past 3 months, 5 updates were applied which had to do with the improvement of Reels. We have witnessed the updates of:...

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By Anna Iacovou | Aug 2, 2022

in social media, advertising

Why a data strategy is key for the future of marketing

When it comes to audience data strategies data access, identity resolution and the utilization of these insights into action are only a few of the struggles that marketers face nowadays, according to Nielsen’s 2022 Global Annual Marketing Report....

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How Interactive Marketing can take your content from “Fine” to “Exceptional”

What is interactive marketing? It is true that interactive marketing provides marketers with a great opportunity to boost engagement with their audiences at a record level. However, as a first step, it is vital to understand what interactive ...

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Check out the 20 Social Media mistakes you should avoid

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to! 😁 Well some of our learnings come from experience 😉 #OhWell...

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By Virginia Sakka | Jul 15, 2022

The relationship between data and creative

Earlier this month, The Drum Network hosted a roundtable discussion with six of its member, to analyze the ways in which data affect creativity – and how that relationship is evolving at speed. So, we read their five biggest takeaways and we ...

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