Digital Marketing, Tech & Development News

By Niki Metaxa | Apr 28, 2021

in Digital Advertising, Design, Graphic Design, covid-19

8 essential designer books you seriously have to invest in

While the Internet offers unlimited access to sources of inspiration, there’s nothing like sitting down with a good book. As designers it is essential to, not only keep practicing and keeping up with the trends, but invest in our knowledge as well. ...

By Stavriana Nathanail | Feb 8, 2021

in social media, #DigitalMarketing, sales

ΠΩΣ Ο Covid-19 ΕΧΕΙ ΕΠΗΡΕΑΣΕΙ ΤΟ RETAIL!

Μπορεί να είναι μια νέα χρονιά, αλλά η συνεχιζόμενη πανδημία Covid-19 σημαίνει ότι οι προκλήσεις για τα καταστήματα και γενικά για το λιανικό εμπόριο όλο και αυξάνονται. Και ενώ διανύουμε “πανηγυρικά” το 2ο μας lockdown, το οποίο έχει αναγκάσει όλα ...

By Spyros Mavrikis | Oct 21, 2020

in Digital Marketing, Social Media Strategy, LinkedIn

Have you thought about adding LinkedIn in your Social Media Strategy?

Have you thought about adding LinkedIn in your Social Media Strategy?...

By Melina Kontou | Oct 11, 2020

in Digital Advertising, Marketing Tips, #DigitalMarketing

Who’s Buying? The Buyer Persona

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have to say right? ...

By Jenny Zaragka | Oct 7, 2020

in Digital Advertising, Design, VisualEffects, Editing

What is VFX?

First things first, if you are not already aware of what VFX means, now will get a grip of its meaning. Basically, it’s short for Visual effects. ...

By Michael Demetriades | Oct 6, 2020

in #DigitalMarketing, SEO, Marketing, performance, meta-tags

Meta-Tags and SEO

Aν διαχειρίζεσαι κάποια ιστοσελίδα ή προσπαθείς να οργανώσεις τον χρόνο σου έτσι ώστε να αποκτήσεις τη δική σου, τότε θα έχεις ακούσει για τα title tags, image alt attributes, meta description, SEO και διάφορα άλλα. ...

By Eleonora Xenophontos | Sep 30, 2020

in Digital Advertising, Digital Marketing Strategy, #DigitalMarketing, apps, app installs

Running App Install Campaigns? Read 3 Examples of Successful Strategies

Getting those app installs and even more so building a proper campaign, can be darn tricky. You surely have several questions! Should you go with Android or iOS? Which locations are you targeting? What about the budget? Well, it all depends on your ...

By Rafaela Andreou | Sep 29, 2020

in #DigitalMarketing, #SocialMedia, tik tok, trends

Δες ποια είναι τα top 5 brands που εκτοξεύτηκαν στο Tik Tok to 2020!

Το Tik Tok είναι ο πιο φθηνός και γρήγορος τρόπος παραγωγής υλικού....

By Daphne Papaioannou | Sep 25, 2020

in SEO, Blog, Blogging

Update your old blog posts to improve SEO ranking (Part 1)

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By Christophoros Tzirtzipis | Sep 21, 2020

in Illustrations, animation

Covve - First Time Users animations - The process

We have been working with Covve for the past few years. Throughout our collaboration, the app has evolved and altered in many ways. ...

By Melina Kontou | Sep 17, 2020

in Digital Advertising, Social Media Strategy, #DigitalMarketing, Social Channels

Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

By Michael Demetriades | Sep 17, 2020

in Digital Marketing, website traffic, Google AdWords, Digital Marketing Strategy, Google Ads, Business Digital Marketing, #DigitalMarketing, SEO, Digital transformation

Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...