E-commerce is here to stay. What does that mean for digital advertising?

Last summer, between the pandemic, a few back-to-back lockdowns and self-crisis we discussed e-commerce as something that came to stay. Then a year ago, we paid attention to the new Instagram Shop and what it’s features would be. A year later, we ...

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By Fay Xanthopoulou | Oct 7, 2021

in #DigitalMarketing

TikTok : Η πλατφόρμα που σε κάνει να νιωθεις ευτυχισμένος!

Θα μπορούσαμε να πούμε ότι το TikTok είναι το απόλυτο ενισχυτικό διάθεσης καθώς οι άνθρωποι που το χρησιμοποιούν αναζητούν ολοένα και περισσότερη διασκέδαση ανάμεσα στα αμέτρητα video που προσφέρει....

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How TikTok is creating fashion trends and driving fashion sales

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Instagram: ΤΕΛΟΣ στα 'swipe up'

  Το Instagram καταργεί το "swipe-up" functionality στα Instagram Stories ξεκινώντας από τις 30 Αυγούστου. 🤯...

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By Georgios Gkaraklídis | May 14, 2021

5+1 ways to make your copy more interesting

Boring or interesting, are subjective adjectives to label something. However when it comes to writing and creating some content during the digital era and the content-saturated world, then things might become a little more demanding and notions such ...

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By Georgios Gkaraklídis | May 14, 2021

Be a better blogger with powerful copywriting tactics

When it comes to blogging, people tend to think that it must be about texts on specific topics, perfect grammar and syntax, and long texts. I'm not saying blogging has nothing to do with the parameters mentioned above, however, perfection is what we ...

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By Georgios Gkaraklídis | May 14, 2021

"Boring" words in copywriting and their alternatives

Being boring is part of the game. Being interesting is part of our personal game and we strive for it on so many different levels. In an era of rapid growth and expansion of almost everything, things tend to be extremely tight for those who try hard ...

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By Georgios Gkaraklídis | May 14, 2021

Understanding the psychology behind copywriting

There's a huge range of science behind successful copywriters and most people think that one just grabs a pen and starts writing lyrics and short captions to accompany an ad or a post. Copywriters need to remove this belief and act according to the ...

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By Georgios Gkaraklídis | May 14, 2021

WHAT MAKES A SUCCESSFUL SLOGAN?

What makes a good company stand out is probably the slogan they use to promote their products or services. The creativity that lies behind is just amazing and a lot of times it just gives that extra special thing to the content and the brand itself. ...

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Opium Works Rocks the Cyprus Digital Marketing Awards

Μπορεί να μας πείτε biased, αλλά πιστεύουμε ότι η ομάδα του Performance Marketing της Opium Works..rocks! 🤘 Στο άρθρο που θα ακολουθήσει μπορείτε να δείτε και μόνοι σας γιατί.....

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8 essential designer books you seriously have to invest in

While the Internet offers unlimited access to sources of inspiration, there’s nothing like sitting down with a good book. As designers it is essential to, not only keep practicing and keeping up with the trends, but invest in our knowledge as well. ...

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ΠΩΣ Ο Covid-19 ΕΧΕΙ ΕΠΗΡΕΑΣΕΙ ΤΟ RETAIL!

Μπορεί να είναι μια νέα χρονιά, αλλά η συνεχιζόμενη πανδημία Covid-19 σημαίνει ότι οι προκλήσεις για τα καταστήματα και γενικά για το λιανικό εμπόριο όλο και αυξάνονται. Και ενώ διανύουμε “πανηγυρικά” το 2ο μας lockdown, το οποίο έχει αναγκάσει όλα ...

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