Digital Marketing, Tech & Development News

By Melina Kontou | Sep 17, 2020

in Digital Advertising, Social Media Strategy, #DigitalMarketing, Social Channels

Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

By Michael Demetriades | Sep 17, 2020

in Digital Marketing, website traffic, Google AdWords, Digital Marketing Strategy, Google Ads, Business Digital Marketing, #DigitalMarketing, SEO, Digital transformation

Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...

By Rafaela Bakaliaou | Sep 11, 2020

in social media, Instagram, #DigitalMarketing, #SocialMedia

Reels & Companies

As you already know, Instagram Reels are now available in over 50 countries, including Cyprus. ...

By Rafaela Bakaliaou | Sep 10, 2020

in social media, Instagram, Social Media Strategy, #DigitalMarketing

Welcoming Reels to Cyprus!

It’s official, people! From August 5th 2020, Instagram Reels are available in our little Mediteranean island among another 50 countries! ...

By Rafaela Bakaliaou | Sep 10, 2020

in social media, Instagram, #DigitalMarketing, e-commerce, Instagram Shop

Instagram Shop

In a previous blog we discussed E-commerce and the high impact it has during a campaign. ...

By Melina Kontou | Jul 24, 2020

in Digital Advertising, Google Ads, #DigitalMarketing, Video ads

Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily? That’s impressive. For brands and advertisers, that’s a massive opportunity. ...

By Christina Pastou | Jul 23, 2020

in Instagram, #DigitalMarketing, #SocialMedia, Social Platforms

Πώς να σχεδιάσετε οπτικά το Instagram feed σας

Το Instagram feed σας είναι ένα από τα πρώτα πράγματα που βλέπει κανείς όταν επισκεφτεί το προφίλ σας. Αφιερώνοντας χρόνο για να σχεδιάσετε εκ των προτέρων το Instagram feed σας, μπορείτε να δημιουργήσετε ένα συνεκτικό περιεχόμενο που ...

By Melina Kontou | Jul 16, 2020

in Google AdWords, Google Ads, PPC Ads, #DigitalMarketing

PPC Marketing: Every penny counts

It’s 2020. By this point, we all know that PPC (Pay Per Click) Marketing matters, PPC Marketing is highly effective....

By Stavriana Nathanail | Jul 15, 2020

in #DigitalMarketing, #SocialMedia, tik tok

TOP Tik Tok STATISTICS: DEMOGRAPHICS, ENGAGEMENT, & FACTS

What is TikTok? And should your brand be creating content for the highly addictive video platform? As marketers, we need to be aware of every trend coming our way, so we can build better campaigns and stay on top of the competition. Many marketing ...

By Michael Demetriades | Jul 14, 2020

in #DigitalMarketing, Video Content

Interactive Video: Definition and Benefits

Interactive Videos are a type of digital video and in contrast with the traditional videos, they’re meant to prompt user interaction. For the traditional video users just click the ‘’play’’ button and sit back and watch what’s happening. However ...

By Anastasia Dalakoura | Jul 13, 2020

in social media, Social Media Strategy, WorkingEnvironment, digital, #DigitalMarketing, #SocialMedia, influencer, influential marketing, Blogging, Marketing, Social, Media, internet, marketing trends 2020, marketing trends

Η δύναμη των Social Media και των Millennials στη νέα εποχή που διανύουμε!

Τα τελευταία χρόνια η μαζική αύξηση των startup εταιρειών, αλλά και η συνεχής και δυναμική χρήση των Social Media έχει επιφέρει δραστικές και καινοτόμες αλλαγές σε κάθε είδος δραστηριότητας του επιχειρείν. Οι καινοτόμες πρωτοβουλίες, η σύγχρονη ...

By Rafaela Bakaliaou | Jul 10, 2020

in Digital Advertising, digital, #DigitalMarketing, marketing trends, e-commerce

E-commerce: Should it stay or should it go?

Good news guys!! Lockdown is now over and we can move around freely. Well.. with a little care and caution, but still. We have started going back to work, for a coffee or after-work drinks. However, there is something that we adopted during ...