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1. Τι είναι το Brand Lift και που το Χρησιμοποιούμε; Το Brand Lift αποτελεί μία διαφημιστική μέτρηση η οποία μπορεί να ‘’μετρήσει’’ κατά πόσο μία καμπάνια ή ενέργεια έχει φέρει αποτελέσματα σε επίπεδα Awareness. Ταυτόχρονα, μπορεί να αναδείξει την ...
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Nowadays, Influencer Marketing is one of the most important communication channels that each brand incorporates in its strategy in order to leverage awareness, engagement, sales, increase website visits, and so on. ...
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Brands are always looking for ways to engage and communicate with their target audience. For a brand to be successful in the digital world, it needs to set a strong presence on its social media platforms. ...
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We are super excited to announce that we partnered up with Pinterest and organized a 2-day workshop for our Client Partners with the aim to discover the possibilities of advertising with Pinterest! The workshop took place at O.W. Digital offices ...
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Pinterest is the platform of tomorrow. Users are able to pin their likings to create boards of ideas for their future purchases and likings. Furthermore, a brand can see into the future as well and prepare accordingly, in order to keep up with the ...
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Pinterest is one of the most popular social media platforms. What’s unique about it? The different approach it took from the rest! Professionals like architects, interior designers, graphic designers and marketeers, along with amateurs have been ...
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Creators can tell their stories, grow and increase their earnings with the new native affiliate tool that has been created by Instagram!...
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Pinterest has over 440 million active users on its platform. Its users are dedicated to discovering new ideas about their everyday life and their active data are crucial to a brand’s campaign success. ...
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The past few years have brought many changes to all the industries. The global campaign brought with it many different challenges to businesses, from small to international, but also opened new doors. Since people were quarantined in their homes, ...
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Thoughts of the different must-have SM Channels that your company should already be on. ...
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TikTok is a global phenomenon that was recently named one of the fastest-growing apps in history. It’s no surprise that brands want to get in on the action as well. However, TikTok is a platform with its own language which one has to familiarize ...
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When promoting your brand, business, or products, there is usually a natural process. This process has different names, the most common and easy one to remember is the AIDA model. AIDA stands for Awareness, Interest, Desire, and Action. Basically, ...
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