New & Hot Instagram Updates of 2022!

Now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. In fact, there are new Instagram features almost every week!...

Read More

How Interactive Marketing can take your content from “Fine” to “Exceptional”

What is interactive marketing? It is true that interactive marketing provides marketers with a great opportunity to boost engagement with their audiences at a record level. However, as a first step, it is vital to understand what interactive ...

Read More

Check out the 20 Social Media mistakes you should avoid

We crawled the internet and found the 20 mistakes you should avoid on social so you won't have to! 😁 Well some of our learnings come from experience 😉 #OhWell...

Read More

Top 4 Inspiring Summer Campaigns Of 2021

Summer is one of the most important seasons for brands. During this period, fun and inspiring content are being released to create new connections with the target audience. One of the most impactful ways which a brand can communicate its values and ...

Read More
By Opium Works | May 21, 2022

in #DigitalMarketing

2 Βραβεία στα Digital Marketing Awards #DMACY

 ...

Read More

Brand Lift- Μετρώντας την επιτυχία του Awareness!

1. Τι είναι το Brand Lift και που το Χρησιμοποιούμε; Το Brand Lift αποτελεί μία διαφημιστική μέτρηση η οποία μπορεί να ‘’μετρήσει’’ κατά πόσο μία καμπάνια ή ενέργεια έχει φέρει αποτελέσματα σε επίπεδα Awareness. Ταυτόχρονα, μπορεί να αναδείξει την ...

Read More

Influencer Marketing: How to Measure Success?

Nowadays, Influencer Marketing is one of the most important communication channels that each brand incorporates in its strategy in order to leverage awareness, engagement, sales, increase website visits, and so on. ...

Read More

4 Reasons Why Copy & Design Are The Ultimate Content Combo

Brands are always looking for ways to engage and communicate with their target audience. For a brand to be successful in the digital world, it needs to set a strong presence on its social media platforms. ...

Read More

We partnered up with Pinterest and we organized an exclusive workshop!

  We are super excited to announce that we partnered up with Pinterest and organized a 2-day workshop for our Client Partners with the aim to discover the possibilities of advertising with Pinterest!   The workshop took place at O.W. Digital offices ...

Read More

2022 Pinterest Trends That Are A Must For Brands

Pinterest is the platform of tomorrow. Users are able to pin their likings to create boards of ideas for their future purchases and likings. Furthermore, a brand can see into the future as well and prepare accordingly, in order to keep up with the ...

Read More

Pinterest Ad Placements

Pinterest is one of the most popular social media platforms. What’s unique about it? The different approach it took from the rest! Professionals like architects, interior designers, graphic designers and marketeers, along with amateurs have been ...

Read More

Instagram tests a NEW Affiliate Tool for Creators

Creators can tell their stories, grow and increase their earnings with the new native affiliate tool that has been created by Instagram!...

Read More
1 2 3 4 5