Who Am I Speaking To? Identify Your Brand Voice

Due to the increased digital content online, the attention span of users is getting shorter throughout the years. Having a distinctive tone of voice is vital to leave a strong first impression of a business. A successful tone of voice reflects the ...

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Instagram Stories 101: Making your Stories Current & appealing

Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and video sequences that disappear 24 hours after being posted. It allows you to tell a “story” throughout the course of a single day. Modelled after ...

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5 Things To Avoid When Writing For Social Media

What distinguishes a good writer from a poor one? I can think of two things: empathy and adaptability....

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