The Impact of Social Media on Sports

The rise of social media could not leave unaffected the sports industry. Social media is making it easier for sports fans to be more engaged with their favorite athletes and for them to express their happiness, anger, and sadness by leaving a ...

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Must-Have Social Media Channels For 2022

Thoughts of the different must-have SM Channels that your company should already be on. ...

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TikTok Kitchen: how to stay at the top of the food chain!

  If you’ve been on the internet in the past year you have definitely heard of recipes such as Feta pasta, Dalgona coffee, Pancake cereal, Mariko salmon rice and Garden focaccia. Especially if you’ve been on TikTok 🤤...

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The new Instagram Feed is almost here! Find out what’s changing.

With another new year rolling in, we expected to begin seeing some changes rolling out as well! ...

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8 Simple Rules For A Successful Christmas Campaign

The festive period is approaching and it’s time to reach out to your consumers with the best current social media marketing techniques. With consumers already browsing online for Christmas gifts, there is no better time to start your social media ...

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Let’s ‘talk’ about Christmas ads of 2021

As marketers we always look forward to the festive season because festive season means festive ads from the biggest brands around the globe! Although brands have faced global delays with their Christmas products due to international shipments and ...

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Eίστε έτοιμοι για τον 3D κόσμο της 'meta' (aka facebook group);

Ο Μαρκ Ζούκερμπεργκ, CEO της Facebook έχει ανακοινώσει την αλλαγή του ονόματος της εταιρείας από Facebook Group σε Meta και την εξέλιξη του κόσμου των social media όπως δεν τον έχουμε ξαναδεί!...

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Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

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Tik Tok WHAT? What makes a successful TikTok influencer campaign!

My beloved marketeers, since TikTok launched in 2017, brands have been trying to wrap their minds around this video platform. ...

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“The Future is Private.” - Mark Zuckerberg, 2019

“The Future is Private.” Με αυτό το μότο πορεύεται ο Mark Zuckerberg και το Facebook το 2019. Μετά το τεράστιο σκάνδαλο που αποκαλύφθηκε ότι η εταιρεία Facebook Inc δημοσίευσε τα emails 1,5 εκατομμυρίων χρηστών της, επιστρέφει με σχέδια αύξησης της ...

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Γιατι πρεπει να χρησιμοποιουμε Hashtags στο Instagram!

Στο Instagram έχουν γίνει άπειρες  αλλαγές το χρόνο που έφυγε, με προσθήκη αρκετών νέων λειτουργιών και  εργαλείων. Ωστόσο, εκείνο που παραμένει σταθερό, είναι η σημασία των hashtags, η χρήση των οποίων - όταν αυτά είναι στοχευμένα και κατάλληλα για ...

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5 Things To Avoid When Writing For Social Media

What distinguishes a good writer from a poor one? I can think of two things: empathy and adaptability....

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