Creating engaging and entertaining content on TikTok is no easy task. Though it might seem that filming a TikTok video is easy, believe me, it can still be intimidating to figure out what and how to film and publish. That’s why we have listed 4 TikTok insights you need to know about while creating your TikTok channel and content.
1. Choose a unique username
Your TikTok name might be your brand’s name. However, remember that your username on TikTok is also your identity! You need something memorable! Come on! Let those creative juices flow and go with that username that you already considered.
2. “Label” your account
TikTok wants to label your account in a specific category. “Cooking channel”, “Dog lover”, “Comedy”. And you know what?! Those first 5 videos count! TikTok’s algorithm is cray-cray and you might not yet understand it, but worry no more! This is why we are sharing this with you. Think wisely about which will be the first videos you upload and why they matter for your account’s progression!
3. Be authentic
Don’t be a copycat. Stay true to your brand. If you begin copying other brands’ content and tactics, it will not end well. Yes, follow the trends, but remember to adjust them accordingly to your needs with your brand’s identity always in mind. Experiment with content and find content that is suitable for your brand. 
4. Engage
Once you reach the point where users comment on your content and engage with you, engage back! Show some love, be there for them and stay present! And you might ask, what if there is a negative comment?! Come on guys, reply to that one as well! Be confident and go ahead and respond! Yes, online users can be “savage”, but find your tone of voice and keep that in all your content and engagement. And well, as they say, there is no such thing as bad publicity. Buzz around your brand is still a buzz, you just need to know how to turn that wheel to your advantage! 
Level Up Your TikTok Game
Congrats! Now, you are able to say that you understand TikTok’s algorithm slightly better. However, remember: things are moving so fast that even Flash would have difficulty keeping up with that kind of speedy pace. Algorithms change, fresh trends appear and new features make their debut. Be true to yourself and your brand, make a native type of content as much as possible, experiment, and keep going strong!
