Digital Marketing, Tech & Development News

By Melina Kontou | Jan 7, 2022

in social media, Social Channels, Social Platforms, social media trends

The new Instagram Feed is almost here! Find out what’s changing.

With another new year rolling in, we expected to begin seeing some changes rolling out as well! ...

By Melina Kontou | Dec 21, 2021

in Digital Marketing, Inbound Marketing, #DigitalMarketing, MarketingCampaigns

Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with a seamless consistent user experience, no matter the channel they’re reaching out from. It’s all about one single holistic approach; that is the ...

By Melina Kontou | Oct 11, 2020

in Digital Advertising, Marketing Tips, #DigitalMarketing

Who’s Buying? The Buyer Persona

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have to say right? ...

By Melina Kontou | Sep 17, 2020

in Digital Advertising, Social Media Strategy, #DigitalMarketing, Social Channels

Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

By Melina Kontou | Jul 31, 2020

in Digital Marketing, social media, content creation, 3D

3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...

By Melina Kontou | Jul 24, 2020

in Digital Advertising, Google Ads, #DigitalMarketing, Video ads

Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily? That’s impressive. For brands and advertisers, that’s a massive opportunity. ...

By Melina Kontou | Jul 16, 2020

in Google AdWords, Google Ads, PPC Ads, #DigitalMarketing

PPC Marketing: Every penny counts

It’s 2020. By this point, we all know that PPC (Pay Per Click) Marketing matters, PPC Marketing is highly effective....

By Melina Kontou | May 30, 2020

in Digital Marketing, Digital Marketing Strategy, #DigitalMarketing, covid-19

What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times. Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now. And the testing period is not over. ...

By Melina Kontou | May 4, 2020

in Digital Advertising, Web Development, Video Content, marketing trends 2020, Digital transformation

Events & the Apocalypse: Go with the stream

I guess we could describe what we’re living through as (what feels like) somewhat of an apocalypse; granted we all thought we’d be looking like Lara Croft and Rick Grimes but instead we look like Bridget Jones getting over her breakup and Chuck ...

By Melina Kontou | Apr 28, 2020

in Digital Marketing, website traffic, content creation, Digital Marketing Strategy, Marketing Tips, SEO, Marketing, marketing trends 2020

Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

By Melina Kontou | Apr 22, 2020

in Digital Marketing, Digital Advertising, SEO, Blog, Blogging

Blogging & SEO: Dish it Out

So, right now I’m blogging :) I’m blogging to give you some ideas and to guide you with some ‘best practice’ tips for getting your company out there....

By Melina Kontou | Apr 8, 2020

in Digital Marketing, Digital Advertising, social media, covid-19

Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...

Melina Kontou

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