Digital Marketing, Tech & Development News

By Melina Kontou | Oct 11, 2020

in Digital Advertising, Marketing Tips, #DigitalMarketing

Who’s Buying? The Buyer Persona

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have to say right? ...

By Melina Kontou | Sep 17, 2020

in Digital Advertising, Social Media Strategy, #DigitalMarketing, Social Channels

Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

By Melina Kontou | Jul 31, 2020

in Digital Marketing, social media, content creation, 3D

3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...

By Melina Kontou | Jul 24, 2020

in Digital Advertising, Google Ads, #DigitalMarketing, Video ads

Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily? That’s impressive. For brands and advertisers, that’s a massive opportunity. ...

By Melina Kontou | Jul 16, 2020

in Google AdWords, Google Ads, PPC Ads, #DigitalMarketing

PPC Marketing: Every penny counts

It’s 2020. By this point, we all know that PPC (Pay Per Click) Marketing matters, PPC Marketing is highly effective....

By Melina Kontou | May 30, 2020

in Digital Marketing, Digital Marketing Strategy, #DigitalMarketing, covid-19

What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times. Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now. And the testing period is not over. ...

By Melina Kontou | May 30, 2020

in Digital Marketing, Inbound Marketing, #DigitalMarketing, MarketingCampaigns

Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with seamless consistent user experience, no matter the channel they’re reaching out from. It’s all about one single holistic approach; that is the ...

By Melina Kontou | May 4, 2020

in Digital Advertising, Web Development, Video Content, marketing trends 2020, Digital transformation

Events & the Apocalypse: Go with the stream

I guess we could describe what we’re living through as (what feels like) somewhat of an apocalypse; granted we all thought we’d be looking like Lara Croft and Rick Grimes but instead we look like Bridget Jones getting over her breakup and Chuck ...

By Melina Kontou | Apr 28, 2020

in Digital Marketing, website traffic, content creation, Digital Marketing Strategy, Marketing Tips, SEO, Marketing, marketing trends 2020

Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

By Melina Kontou | Apr 22, 2020

in Digital Marketing, Digital Advertising, SEO, Blog, Blogging

Blogging & SEO: Dish it Out

So, right now I’m blogging :) I’m blogging to give you some ideas and to guide you with some ‘best practice’ tips for getting your company out there....

By Melina Kontou | Apr 8, 2020

in Digital Marketing, Digital Advertising, social media, covid-19

Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...

Melina Kontou

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