Nailing Text Ads: Create ad copies to help increase your online sales.

opium works blog - performance marketing

Google Search Ads are a crucial aspect of performance marketing and online advertising. 

They are simple yet effective in reaching a wide audience and driving traffic to a website, targeting high-intent customers who are presumably more likely to convert. 

As an e-commerce business, it is crucial to create ad copies that resonate with the target audience and help increase online sales. 

In this blog, we will explore the requirements and best practices for creating great text ads that perform well and drive results. We will also provide tips specifically for e-commerce businesses looking to increase their online sales through text ads.

Requirements for Google Ads Text Ads:

Before diving into the best practices, let's look at the requirements for creating a text ad in Google Ads.  Google Ads has strict character limits for each element of a text ad: headlines, descriptions, and URL. 

  1. Headlines- maximum of 30 characters
  2. Descriptions- maximum of 90 characters
  3. URL- maximum of 15 characters. 

Make use of these characters effectively, as they are the first thing the audience will see. Google Ads has specific requirements for punctuation and symbols that can be used in the ad copy, watch out for those exclamation points!

Best Practices for Creating Great Text Ads:

  • Headlines:

The headline is the first thing the audience will see, so it should grab their attention and clearly communicate the message of the ad. To write an effective headline, keep it short and clear, use strong action words, and highlight a unique selling proposition.

  • Description:

The description should provide more details on the product or service and use persuasive language to convince the audience to take action. The description should convey the value proposition of the product or service and provide enough information to answer any potential questions the user may have.

  • Call-to-Action:

Incorporating a clear and compelling call-to-action is crucial for driving clicks and conversions. Make sure the call-to-action stands out visually and encourages the audience to take action.

  • Keywords:

Using the right keywords in the headlines and descriptions can improve ad rank, visibility and reach of the ad. Research the keywords relevant to your product or service, and incorporate them into the ad copy, naturally.

  • Use of Ad Extensions:

Ad extensions can enhance the visibility and functionality of a text ad, providing more information and making it easier for the audience to take action. Some popular ad extensions include sitelink extensions, callout extensions, and structured snippets.

Additional Tips for E-commerce Text Ads:

  • Highlight Offers and Discounts:
    • Can be a powerful motivator for the audience to take action.
  • Mention Free Shipping:
    • A major selling point for e-commerce businesses
  • Showcase Customer Reviews:
    • Help build trust and credibility with the target audience.
  • Use High-Quality Product Images:
    • Help entice the audience to take action.
  • Make Use of Seasonal Promotions:
    • Increase online sales through text ads.

Creating great text ads for e-commerce requires a combination of strategy, creativity, and attention to detail. Create text ads that effectively reach and engage your target audience, drive clicks and conversions, and ultimately help increase your online sales. 


Click here to plan your e-commerce campaigns. 


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