Digital Marketing, Tech & Development News

By Anastasia Dalakoura | Jul 13, 2020

in social media, Social Media Strategy, WorkingEnvironment, digital, #DigitalMarketing, #SocialMedia, influencer, influential marketing, Blogging, Marketing, Social, Media, internet, marketing trends 2020, marketing trends

Η δύναμη των Social Media και των Millennials στη νέα εποχή που διανύουμε!

Τα τελευταία χρόνια η μαζική αύξηση των startup εταιρειών, αλλά και η συνεχής και δυναμική χρήση των Social Media έχει επιφέρει δραστικές και καινοτόμες αλλαγές σε κάθε είδος δραστηριότητας του επιχειρείν. Οι καινοτόμες πρωτοβουλίες, η σύγχρονη ...

By Rafaela Andreou | May 22, 2020

in Digital Marketing, Digital Marketing Strategy, Business Digital Marketing, #DigitalMarketing, Marketing, Digital transformation

5+1 ΛΟΓΟΙ ΓΙΑ ΤΟΥΣ ΟΠΟΙΟΥΣ Η ΕΠΙΧΕΙΡΗΣΗ ΣΑΣ ΧΡΕΙΑΖΕΤΑΙ DIGITAL MARKETING ΣΤΡΑΤΗΓΙΚΗ!

Το να μην έχετε διαδικτυακό “πρόσωπο” το 2020, για την επιχείρησή σας, μοιάζει εξωπραγματικό. Μπορεί να πιστεύετε πως η φύση αυτού που κάνετε δεν έχει ανάγκη την επιπλέον προβολή μέσω διαδικτύου, αλλά πλέον η κατάσταση έχει αλλάξει! Αν πάλι έχετε ...

By Michael Demetriades | May 20, 2020

in Blogging, Marketing, Email

Mailchimp and Email-marketing

Mailchimp, one of Opium Works partners, is one of the leading email marketing platforms worldwide as it offers a variety of tools to its customers. It's easy to use and it has proven its worth through thousands of success stories. The platform ...

By Jenny Zaragka | Apr 30, 2020

in Marketing, Design, Graphic Design, advertising

How high-quality design affects your marketing campaigns

Throughout the past few weeks, business plans had to be revised due to the lockdown and many businesses have transferred their activities online....

By Melina Kontou | Apr 28, 2020

in Digital Marketing, website traffic, content creation, Digital Marketing Strategy, Marketing Tips, SEO, Marketing, marketing trends 2020

Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

By Koulla Papachristoforou | Apr 16, 2020

in social media, Instagram, influencer, influential marketing, Marketing, covid-19, brands

Ο αντίκτυπος του COVID-19 στο Influencer Marketing

Όπως πολλές επιχειρήσεις και πρακτικές προώθησης, το COVID-19 έχει επηρεάσει σημαντικά και το influencer μάρκετινγκ. Οι περισσότερες καμπάνιες έχουν τεθεί σε παύση και οι influencers έχουν επηρεαστεί και αυτοί σε μεγάλο βαθμό....

By Marios Orphanos | Apr 10, 2020

in Google Analytics, Business Digital Marketing, SEO, Best Practices, Marketing, Design, Tips, Media, Graphic Design, Copywriting, animation, conversions, internet, web banner

Web banner design tips to get more clicks

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By Virginia Sakka | Apr 2, 2020

in Marketing, Copywriting

What is Copywriting, anyway?

You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from your advertising agency that suggested using this service for your brand… and probably you thought…”What the heck is a copywriter and why do I need ...

By Eleonora Xenophontos | Apr 2, 2020

in Marketing

5 Digital Marketing Myths Debunked

Even though Digital Marketing has been around for years now, people still seem to have the wrong idea regarding some things....

By Opium Works | Jul 3, 2019

in social media, Marketing, conversion rate, conversions

8 τρόποι για να αυξήσετε το conversion rate στα Social Media!

Στις μέρες μας οι καταναλωτές βρίσκονται (και) στα Social Media, γεγονός που αυξάνει κατακόρυφα την Αγοραστική Δύναμη (Purchasing Power) τους. ...

By George Constantinou | Jun 14, 2019

in Facebook Ads, Digital Marketing, Digital Advertising, social media, Instagram, Google Ads, Business Digital Marketing, Marketing

Digital Marketing Reports - Όλα όσα πρέπει να ξέρεις!

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By Virginia Sakka | May 24, 2019

in Marketing, Goggle I/O

Google I/O: From a company that helps your finances to a company that helps you get things done

Since 2008, Google has been organising its annual developer conference, called Google I/O. This year the conference is held from Tuesday, May 8, through Thursday, May 10, at the Shoreline Amphitheater in Mountain View, California. For the past five ...