Generate Content That is Compelling, Relatable, and Real
Mother’s Day has always been associated with a generally positive, celebratory vibe which is hardly surprising given its roots and the period during which it is celebrated. There is, however, a different aspect of Mother’s Day which holds an interesting story that needs to be told and heard. And that is Mother’s Day from the standpoint of the Health and Wellness Industry.
When it comes to creating content related to health, wellness, and issues that may affect and concern people, there is a thin line between being real and helpful and being outright negative. Treading a careful line in such marketing endeavors is of high importance as it could be the difference between a hugely successful campaign and one that does not meet expectations.
Wellness and Health marketing should be focusing on conveying its message genuinely and adding a positive spin to it. It is important to make readers feel invested in your story but by no means should they be leaving your website feeling disheartened.
In order to give your Mother’s Day posts a sense of authenticity, it is a good idea to make a real, actual working mother, the face of your campaign. Words that come uninterrupted from their source are bound to feel more genuine and sincere than a script read by a professional. It would also be ideal to include several different women in your marketing campaign so as to promote diversity and give a sense of relatability to anyone who may come across your content.
Also, one of the main focus points of the said campaign should be to associate the stories told and their messages with the services you provide. Making the ways you could positively influence a person’s well-being apparent should be at the forefront of your marketing strategy. Let people know your business is there for them and showcase your services and everything that makes you stand out from the competition.
All of these tips and ideas are vital to creating a successful marketing campaign that will yield the results you want. Make sure to study them and identify where your own approach may feel lacking in comparison to these guidelines.
Don’t worry though, we know all of this is easier said than done and that is exactly why we’re here. Contact us for more information and we will be happy to answer any questions you may have.
