The relationship between data and creative
Earlier this month, The Drum Network hosted a roundtable discussion with six of its member, to...
5+1 "less is more" copywriting examples
Since the beginning of advertising, marketers have known that producing carefully crafted,...
How to be a social word ninja
Many copywriting basics still apply to social media. That includes tested and proved formulas...
What is Copywriting, anyway?
You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from...
Google I/O: From a company that helps your finances to a company that helps you get things done
Since 2008, Google has been organising its annual developer conference, called Google I/O. This...
Inspiring Presentations
Google I/O is a developers conference that focuses on technology. I/O stands for input/output, as...
The time after- What to expect next
The big fuss is gone and Google has announced all the important developments they had! Focusing on...