Earlier this month, The Drum Network hosted a roundtable discussion with six of its member, to analyze the ways in which data affect creativity – and how that relationship is evolving at speed. So, we read their five biggest takeaways and we ...
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Since the beginning of advertising, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on how customers perceive the brand they represent....
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Many copywriting basics still apply to social media. That includes tested and proved formulas (which most marketers should be familiar with) and with a quick Google search, you can find tons. However, finding the most effective ones is always ...
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You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from your advertising agency that suggested using this service for your brand… and probably you thought…”What the heck is a copywriter and why do I need ...
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Since 2008, Google has been organising its annual developer conference, called Google I/O. This year the conference is held from Tuesday, May 8, through Thursday, May 10, at the Shoreline Amphitheater in Mountain View, California. For the past five ...
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Google I/O is a developers conference that focuses on technology. I/O stands for input/output, as well as the slogan “Innovation in the Open”. I/O, basically, brings together developers from around the globe for talks, hands-on learning with Google ...
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The big fuss is gone and Google has announced all the important developments they had! Focusing on AR and how the company is growing to become your everyday assistant, Google plans to give a unique experience to its users. All we can expect from now ...
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