How to be a social word ninja

How to be a social word ninja

Many copywriting basics still apply to social media. That includes tested and proved formulas (which most marketers should be familiar with) and with a quick Google search, you can find tons. However, finding the most effective ones is always helpful. 

So, check out what we’ve pulled together to help you tweet, post and share!

Formula no1:

PAS (Problem, Agitate, Solve)

A copywriting classic. And it’s a classic for a reason.

Here’s how it works:

  • State a problem. 
  • Agitate that problem. 
  • Roll out the solution. 

Show your audience what life is right now. Then show them how much better things would be with your product.


AIDA (Attention, Interest, Desire, Action)

Another classic, with a clearer path to getting your audience’s attention. 


  • Grab their attention with a post or a headline.
  • Provide some details to keep them interested.
  • Generate desire.
  • Give them a clear call-to-action to learn more.

4 C’s (Clear, Concise, Compelling, Credible)

A simple and clear formula, that every social media post should follow! 


  • Clear language. No complex sentences.  
  • Concise. Keep it short and sweet.
  • Compelling. It needs to be interesting and relevant to your audience.
  • Credible. Make sure what you write is true and you can back it up.


4 P’s (Picture, Promise, Prove, Push)

Here’s another four-letter formula, this time with P’s instead of C’s.


  • Picture. On social media, you set the scene with your post image.
  • Promise. Give your readers something they’re interested in.
  • Prove. Then, prove you can deliver on that promise.
  • Push. Give them a subtle shove to click and take the next step.


The “Open Loops” Technique

When you are able, let your story unfold in different posts. Don’t tell the complete story in only one. Create a gap and build suspense by using the “open loops” technique and have your readers wondering how you got from point A to point B. Of course, your content should be interesting and gently pushing them to engage with your brand.

Using formulas usually helps us solve problems faster and easier, but you should always have in mind your client or your brand and use whatever works best for you!




Virginia Sakka

Related posts

Search Hashtags and different ways to use them
5+1 "less is more" copywriting examples Search