How To Make Your Email Subject Line Eye-Catching

At least once in one’s life, everyone has experienced the annoying and overwhelming email inbox from brands who are desperately trying to grab the attention of their target audience. This phenomenon happens only when brands or copywriters have ...

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Content Marketing Strategies That Businesses Wished They Knew Earlier

It’s been more than 25 years since Bill Gates stated that “Content is King”. Until today, this is still so true! Content is the voice of your brand, expertise, product or service. Now let’s share some content marketing statistics, to see how ...

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6 Tips To Improve Your Christmas Copy

During the Christmas holidays, there is an overwhelming amount of content targeted towards consumers. Consequently, throughout the years' many types of content and writing have become cliches such as ‘Naughty or Nice’, ‘Tis the season', or parodies ...

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Can Instagram Stories Link Stickers Boost Engagement?

Instagram Stories Link Stickers are finally here!...

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Πώς το Instagram «απαντάει» στο Tik Tok;

Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...

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5 brilliant 3D advertisements

Why pay more for 3D art? Can’t we just do a photoshoot?   ...

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5+1 "less is more" copywriting examples

Since the beginning of advertising, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on how customers perceive the brand they represent....

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How to be a social word ninja

Many copywriting basics still apply to social media. That includes tested and proved formulas (which most marketers should be familiar with) and with a quick Google search, you can find tons. However, finding the most effective ones is always ...

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3 tips for Highly Converting Landing Pages

It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain ...

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Email Marketing: Are You Doing It Right?

Email marketing should play an integral part in your company’s overall inbound strategy. Inbound marketing is centred around human connection, and email allows you to build strong relationships with your clients through highly personalised ...

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4 Kinds of Hashtags Your Brand Needs

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Green Dot Κύπρου - Διάλογοι Διαλογής

Οι Διάλογοι Διαλογής είναι μια ψηφιακή καμπάνια μέσω της οποίας προβάλλεται η σωστή διαλογή ανακυκλώσιμων. Δημιουργήθηκαν χιουμοριστικά σποτ στη γραμμή διαλογής με στόχο την καλύτερη ενημέρωση του κοινού και την προβολή των ορθών διαχωρισμών των ...

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