Food photography is an important part of any restaurant or FMCG brand's marketing strategy. However, there are certain mistakes that can be made when taking photos of food that can make them look unappealing and unappetizing. In this blog post, we will take a look at five examples of bad food photography and provide tips on how to avoid them.
1. Using Stock Photos
One of the biggest mistakes a restaurant or FMCG brand can make is using stock photos of food. While these photos may be convenient and instantly available, they can make your brand appear unoriginal and uninspired. Instead, invest in quality photography of your own products to make your brand stand out and give your customers an accurate representation of your food.
2. Poor Lighting
Lighting is a crucial component of food photography. Poor lighting can make food appear dull and unappetizing. Using natural light is always the best option, but if you're shooting indoors, invest in good lighting equipment to help capture the natural colors and textures of your food.
3. Overuse of Templates
Using templates can be a great way to save time and keep your branding consistent, but overusing them can make your content appear stale and uninteresting. Instead, try mixing up your layouts and experimenting with different angles and compositions to keep your content fresh and engaging.
4. Using the Wrong Props
Props can be a great way of adding interest and texture to your food photography, but using the wrong ones can be a major mistake. Avoid using props that distract from the food, or ones that clash with the colors and textures of the dish. Instead, choose props that complement the food and enhance the overall aesthetic.
5. Poor Composition
Composition is a critical element of any good photograph, and this is especially true for food photography. Poor composition can make your food appear flat and unappealing. Avoid centering your food in the frame, and instead experiment with different angles and compositions to find the best way to showcase your food.
Give us a call and we will go through everything you need to keep in mind, before organizing your next food photography production.