Food photography is an essential part of any restaurant's marketing strategy. The way a dish is presented can greatly impact a customer's decision to visit your establishment. With the rise of social media, the standards for food photography have become higher, making it challenging for restaurants to keep up. But don't worry, we have some tips and tricks to help you create stunning food photography that will make your dishes stand out on social media.
1. Use Natural Lighting
One of the key elements of stunning food photography is lighting. Natural lighting is the most desirable, as it creates soft and warm tones that bring out the best in your dishes. If you don't have access to natural light, use soft lighting to achieve a similar effect.
2. Play with Angles
Another important aspect of food photography is the angle at which a shot is taken. Experimenting with different angles can bring a new and interesting perspective to your dishes. Try shooting from above, at eye-level, or even from below. Each angle will bring a different feel to your food photos.
To illustrate these tips, let's take a look at two international restaurants that are currently killing it in the food photography game.
1. The Avocado Cafe (Australia)
The Avocado Cafe, based in Sydney, Australia, is known for its stunning food photography. The cafe makes use of natural lighting and interesting angles to showcase its dishes in the best light possible. Their food photos are not only appetizing but also visually appealing, making them a hit on social media.
2. Comal (USA)
Comal, a Mexican-inspired restaurant based in Berkeley, California, is another great example of food photography done right. The restaurant uses warm and inviting lighting to highlight the vibrant colors of its dishes. Additionally, they play with angles, taking shots from above, at eye-level, and even from below, to bring a new perspective to their food photography.
By following these tips and looking for inspiration in restaurants like The Avocado Cafe and Comal, you can elevate your food photography and make it look like it came straight out of Pinterest.
And if you're looking for professional and stunning food photography, look no further. OW Digital specializes in creating captivating food photography that will make your dishes stand out on social media and attract new customers.