Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...

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LinkedIn Stories? It’s happening..

What Snapchat pioneered back in 2013 and Instagram successfully implemented into its platform, at the present is being tested by another Social Media platform with enormous reach, LinkedIn. Clearly, we are talking about the Stories feature, a ...

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App up and away - Part II

The moment you‘ve all been waiting for is here. Well, that is if you have read the App up and away - Part I....

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Αpp up and away - Part I

More than 2.2 million apps are available for download on the Apple Store. The Google Play Store on the other hand, hosts more than 2.8 million apps. Having said this, and in combination with the fact that 57% of all digital media usage comes from ...

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Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier.    Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...

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What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times.  Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now.  And the testing period is not over. ...

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Instagram Stories and how they can help promote your business

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5+1 ΛΟΓΟΙ ΓΙΑ ΤΟΥΣ ΟΠΟΙΟΥΣ Η ΕΠΙΧΕΙΡΗΣΗ ΣΑΣ ΧΡΕΙΑΖΕΤΑΙ DIGITAL MARKETING ΣΤΡΑΤΗΓΙΚΗ!

Το να μην έχετε διαδικτυακό “πρόσωπο” το 2020, για την επιχείρησή σας, μοιάζει εξωπραγματικό. Μπορεί να πιστεύετε πως η φύση αυτού που κάνετε δεν έχει ανάγκη την επιπλέον προβολή μέσω διαδικτύου, αλλά πλέον η κατάσταση έχει αλλάξει! Αν πάλι έχετε ...

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Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

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Social Media tips during COVID-19 lockdown

During the extraordinary days of lockdown all of us, we have realized that the “online mode” is the best way to interact with each other, maintaining on top of our social life....

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4 hacks for a fast Digital Transformation

This is not an extremely optimistic article written by a company strategist, or a clickbait article. In the following article you will find fast and efficient ways that will help you grow digitally. ...

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ChatBots: Η Νεα ταση στο Digital Marketing

Μπορεί να μην γνωρίζεις τι ακριβώς είναι το ChatBot αλλά πιο πιθανό είναι πως έχεις επικοινωνήσει μαζί του, απλά δεν το είχες καταλάβει! . Για να πάψεις να αναρωτιέσαι αν όντως έχει συμβεί αυτό, ας δούμε μαζί τι ακριβώς είναι, ποιες είναι οι ...

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