Digital Marketing, Tech & Development News

By Constantinos Agathocleous | Jun 21, 2022

in Digital Marketing, SEO, Keywords, Search Engines, Google Search

SEO struggles in 2022

From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed significantly. Back then all you had to do to succeed was to use keywords so your website could rank higher on search results, but a lot of things have ...

By Theodosia Italou | Feb 18, 2022

in Digital Marketing, Content Marketing, email marketing

How To Make Your Email Subject Line Eye-Catching

At least once in one’s life, everyone has experienced the annoying and overwhelming email inbox from brands who are desperately trying to grab the attention of their target audience. This phenomenon happens only when brands or copywriters have ...

By Theodosia Italou | Feb 14, 2022

in Digital Marketing, Copywriting

4 Ways To Make Your Valentine Copy Pop

Valentine’s day is here and companies have already started implementing their marketing strategy, visuals and copy. Being one of the most profitable events of the year, Valentine’s Day can be an excellent opportunity for a brand to connect with its ...

By Constantinos Agathocleous | Feb 4, 2022

in Digital Marketing, e-commerce, social media trends, online shopping

Social E-Commerce Trends for 2022

By now we all heard the term ‘e-commerce’ and we all know pretty much what it is. To provide a general meaning of the term, its the electronic transactions (buying or selling) of goods and services, over an electronic network that usually is the ...

By Melina Kontou | Dec 21, 2021

in Digital Marketing, Inbound Marketing, #DigitalMarketing, MarketingCampaigns

Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with a seamless consistent user experience, no matter the channel they’re reaching out from. It’s all about one single holistic approach; that is the ...

By Constantinos Agathocleous | Dec 21, 2021

in Digital Marketing, SEO, Keywords, Search Engines, Google Search

4 reasons why you need SEO

SEO is something that we all heard about at least once in our daily lives. But what is SEO and why is something that you must know? Well SEO stands for Search Engine Optimization and it’s the process of optimizing your website in order to be more ...

By Fay Xanthopoulou | Dec 21, 2021

in Digital Marketing, Social Media Strategy, Social Channels, personalized content, christmasads

8 Simple Rules For A Successful Christmas Campaign

The festive period is approaching and it’s time to reach out to your consumers with the best current social media marketing techniques. With consumers already browsing online for Christmas gifts, there is no better time to start your social media ...

By Spyros Mavrikis | Oct 21, 2020

in Digital Marketing, Social Media Strategy, LinkedIn

Have you thought about adding LinkedIn in your Social Media Strategy?

Have you thought about adding LinkedIn in your Social Media Strategy?...

By Michael Demetriades | Sep 17, 2020

in Digital Marketing, website traffic, Google AdWords, Digital Marketing Strategy, Google Ads, Business Digital Marketing, #DigitalMarketing, SEO, Digital transformation

Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...

By Melina Kontou | Jul 31, 2020

in Digital Marketing, social media, content creation, 3D

3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...

By Katerina Gregoriou | Jul 13, 2020

in Digital Marketing, content creation, Instagram, Content Marketing, influential marketing, tik tok

Πώς το Instagram «απαντάει» στο Tik Tok;

Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...

By Jenny Zaragka | Jun 10, 2020

in Digital Marketing, Digital Marketing Strategy, Storytelling, Design, concept creation

Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier. Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...