Digital Marketing, Tech & Development News

By Melina Kontou | Dec 21, 2021

in Digital Marketing, Inbound Marketing, #DigitalMarketing, MarketingCampaigns

Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with a seamless consistent user experience, no matter the channel they’re reaching out from. It’s all about one single holistic approach; that is the ...

By Constantinos Agathocleous | Dec 21, 2021

in Digital Marketing, SEO, Keywords, Search Engines, Google Search

4 reasons why you need SEO

SEO is something that we all heard about at least once in our daily lives. But what is SEO and why is something that you must know? Well SEO stands for Search Engine Optimization and it’s the process of optimizing your website in order to be more ...

By Fay Xanthopoulou | Dec 21, 2021

in Digital Marketing, Social Media Strategy, Social Channels, personalized content, christmasads

8 Simple Rules For A Successful Christmas Campaign

The festive period is approaching and it’s time to reach out to your consumers with the best current social media marketing techniques. With consumers already browsing online for Christmas gifts, there is no better time to start your social media ...

By Spyros Mavrikis | Oct 21, 2020

in Digital Marketing, Social Media Strategy, LinkedIn

Have you thought about adding LinkedIn in your Social Media Strategy?

Have you thought about adding LinkedIn in your Social Media Strategy?...

By Michael Demetriades | Sep 17, 2020

in Digital Marketing, website traffic, Google AdWords, Digital Marketing Strategy, Google Ads, Business Digital Marketing, #DigitalMarketing, SEO, Digital transformation

Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...

By Melina Kontou | Jul 31, 2020

in Digital Marketing, social media, content creation, 3D

3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...

By Katerina Gregoriou | Jul 13, 2020

in Digital Marketing, content creation, Instagram, Content Marketing, influential marketing, tik tok

Πώς το Instagram «απαντάει» στο Tik Tok;

Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...

By Jenny Zaragka | Jun 10, 2020

in Digital Marketing, Digital Marketing Strategy, Storytelling, Design, concept creation

Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier. Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...

By Melina Kontou | May 30, 2020

in Digital Marketing, Digital Marketing Strategy, #DigitalMarketing, covid-19

What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times. Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now. And the testing period is not over. ...

By Katerina Gregoriou | May 28, 2020

in Digital Marketing, B2B, Business Digital Marketing, Content Marketing, #DigitalMarketing, Blog, Best Practices, performance

3 tips for Highly Converting Landing Pages

It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain ...

By Michael Demetriades | May 28, 2020

in Digital Marketing, Marketing Tips, GDPR, Blogging, Email, email marketing

Tips for successful email marketing

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By Rafaela Andreou | May 22, 2020

in Digital Marketing, Digital Marketing Strategy, Business Digital Marketing, #DigitalMarketing, Marketing, Digital transformation

5+1 ΛΟΓΟΙ ΓΙΑ ΤΟΥΣ ΟΠΟΙΟΥΣ Η ΕΠΙΧΕΙΡΗΣΗ ΣΑΣ ΧΡΕΙΑΖΕΤΑΙ DIGITAL MARKETING ΣΤΡΑΤΗΓΙΚΗ!

Το να μην έχετε διαδικτυακό “πρόσωπο” το 2020, για την επιχείρησή σας, μοιάζει εξωπραγματικό. Μπορεί να πιστεύετε πως η φύση αυτού που κάνετε δεν έχει ανάγκη την επιπλέον προβολή μέσω διαδικτύου, αλλά πλέον η κατάσταση έχει αλλάξει! Αν πάλι έχετε ...