The festive season of Christmas is pretty much synonymous with memorable campaigns by renowned brands that add some good ol’ holiday spirit to our everyday lives. Many campaigns throughout the years have been so successful, momentous and catchy that ...
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From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed significantly. Back then all you had to do to succeed was to use keywords so your website could rank higher on search results, but a lot of things have ...
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At least once in one’s life, everyone has experienced the annoying and overwhelming email inbox from brands who are desperately trying to grab the attention of their target audience. This phenomenon happens only when brands or copywriters have ...
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Valentine’s day is here and companies have already started implementing their marketing strategy, visuals and copy. Being one of the most profitable events of the year, Valentine’s Day can be an excellent opportunity for a brand to connect with its ...
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By now we all heard the term ‘e-commerce’ and we all know pretty much what it is. To provide a general meaning of the term, its the electronic transactions (buying or selling) of goods and services, over an electronic network that usually is the ...
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Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with a seamless consistent user experience, no matter the channel they’re reaching out from. It’s all about one single holistic approach; that is the ...
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SEO is something that we all heard about at least once in our daily lives. But what is SEO and why is something that you must know? Well SEO stands for Search Engine Optimization and it’s the process of optimizing your website in order to be more ...
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The festive period is approaching and it’s time to reach out to your consumers with the best current social media marketing techniques. With consumers already browsing online for Christmas gifts, there is no better time to start your social media ...
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Have you thought about adding LinkedIn in your Social Media Strategy?...
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Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...
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Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...
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Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...
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