SEO struggles in 2022

From the time it was first introduced in 1990, SEO (Search Engine Optimization), has changed significantly. Back then all you had to do to succeed was to use keywords so your website could rank higher on search results,  but a lot of things have ...

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How To Make Your Email Subject Line Eye-Catching

At least once in one’s life, everyone has experienced the annoying and overwhelming email inbox from brands who are desperately trying to grab the attention of their target audience. This phenomenon happens only when brands or copywriters have ...

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4 Ways To Make Your Valentine Copy Pop

Valentine’s day is here and companies have already started implementing their marketing strategy, visuals and copy. Being one of the most profitable events of the year, Valentine’s Day can be an excellent opportunity for a brand to connect with its ...

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Social E-Commerce Trends for 2022

By now we all heard the term ‘e-commerce’ and we all know pretty much what it is. To provide a general meaning of the term, its the electronic transactions (buying or selling) of goods and services, over an electronic network that usually is the ...

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Omnichannel Marketing; The ultimate user experience.

Omnichannel is defined as a fully integrated multichannel sales approach that provides the user with a seamless consistent user experience, no matter the channel they’re reaching out from.  It’s all about one single holistic approach; that is the ...

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4 reasons why you need SEO

SEO is something that we all heard about at least once in our daily lives. But what is SEO and why is something that you must know?   Well SEO stands for Search Engine Optimization and it’s the process of optimizing your website in order to be more ...

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8 Simple Rules For A Successful Christmas Campaign

The festive period is approaching and it’s time to reach out to your consumers with the best current social media marketing techniques. With consumers already browsing online for Christmas gifts, there is no better time to start your social media ...

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Have you thought about adding LinkedIn in your Social Media Strategy?

Have you thought about adding LinkedIn in your Social Media Strategy?...

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Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...

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3D Content: The Way of the Future

Take a minute to consider how much social media content you consume daily. In all the noise, what remains memorable is impressive content. So as a brand, how can you beat the noise? ...

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Πώς το Instagram «απαντάει» στο Tik Tok;

Είναι πλέον γεγονός ότι το Tik Tok αποτελεί τον μεγαλύτερο ανταγωνιστή του Instagram την τελευταία χρονιά. Το Instagram πρόκειται να λανσάρει παγκοσμίως τη δική του πλατφόρμα για παραγωγή βίντεο μικρής διάρκειας, το Instagram Reels! Έχοντας ήδη το ...

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Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier.    Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...

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