Digital Marketing, Tech & Development News

By Jenny Zaragka | Oct 7, 2020

in Digital Advertising, Design, VisualEffects, Editing

What is VFX?

First things first, if you are not already aware of what VFX means, now will get a grip of its meaning. Basically, it’s short for Visual effects. ...

By Niki Metaxa | Jul 13, 2020

in Digital Advertising, Design, Graphic Design, covid-19

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

By Jenny Zaragka | Jul 1, 2020

in Digital Advertising, Content Marketing, #DigitalMarketing, #SocialMedia, Best Practices, Design, 3D

5 brilliant 3D advertisements

Why pay more for 3D art? Can’t we just do a photoshoot? ...

By Niki Metaxa | Jun 10, 2020

in Digital Advertising, Design, Graphic Design, covid-19

GRAPHIC DESIGN TERMS GLOSSARY

Just a couple of graphic design terms for non-graphic designers, to help you gain a better understanding of some of the most common graphic designers terms. Knowing these terms will allow you to communicate more effectively with your marketing ...

By Jenny Zaragka | Jun 10, 2020

in Digital Marketing, Digital Marketing Strategy, Storytelling, Design, concept creation

Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier. Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...

By Niki Metaxa | May 12, 2020

in Digital Advertising, Design, Graphic Design, covid-19

VISUALIZE YOUR BRAND

Most people know what they want their brand to look like, but they don't know how to visualize it in their heads. Here’s a tip: Step outside of the design world. Listen to your gut....

By Niki Metaxa | May 8, 2020

in Digital Advertising, Design, Graphic Design, covid-19

The 7 types of graphic design

If you are outside of the world of graphic design, it can sometimes be confusing distinguishing one type from another. This can be particularly frustrating when you are looking to hire a specialist, and aren’t quite sure what you should be asking ...

By Jenny Zaragka | Apr 30, 2020

in Marketing, Design, Graphic Design, advertising

How high-quality design affects your marketing campaigns

Throughout the past few weeks, business plans had to be revised due to the lockdown and many businesses have transferred their activities online....

By Niki Metaxa | Apr 29, 2020

in Digital Advertising, Design, Graphic Design, covid-19

What is colour psychology in design and why it matters

Design and colours have been messing with our psychology subconsciously over the years. All the information processed by the brain comes from sight. Visual tools can be very powerful, especially with the use of the right colours. ...

By Niki Metaxa | Apr 23, 2020

in Digital Advertising, Design, Graphic Design, covid-19

Why invest in good design?

By Jenny Zaragka | Apr 22, 2020

in social media, Branding, #DigitalMarketing, Social, Design, inspiration, marketing trends 2020, covid-19

Famous logos recreated due to coronavirus

Efforts have been made around the world to break the chain of COVID-19 causing massive changes to a range of different fields. Stadiums are now closed, restaurants and cafeterias have shuttered their doors and our own life is restricted in our ...