Social platforms are always updating their image formatting and layout options, and if you’re not on top of the latest, you could end up giving users a lesser representation of your brand, with blocky, pixelated header images, or out of date profile logos that no longer fit the frame.
If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on social media. Social platforms change their preferred image sizing and formatting every year.
Every platform seems to want different sized images. Some prefer horizontal images, others vertical, and some even prefer square images. To help you with your posting, we present our guide to the best image sizes for social media. We cover all the leading social media networks in this guide.
INSTAGRAM IMAGE SIZES:
PROFILE PHOTO:
320 x 320 pixels
FEED PHOTOS:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
THUMBNAILS:
Display size: 161 x 161 pixels
Recommended upload size: 1080 pixels wide
STORIES:
1080 X1920 pixels
CAROUSELS:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
REELS:
1080 x 1920 pixels
ADS:
Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Min. width: 320 pixels
Max. width: 1080 pixels
STORIES ADS:
1080 x 1920 pixels
FACEBOOK IMAGE SIZES:
PROFILE PHOTO:
170 x 170 pixels
COVER PHOTOS:
851 x315 pixels (Recommended)
820 x 312 pixels (Display size desktop)
640 x 360 pixels ( Display size smartphone)
400 x 150 pixels (Minimum size)
POSTS & TIMELINE PHOTOS:
1200 x630 pixels (Recommended)
600 x 315 pixels (Minimum size)
COVER PHOTOS:
1200 x 628 pixels (Recommended)
PANORAMA OR 360 PHOTOS:
30,000 pixels in any dimension, and less than 135,000,00 in total size
STORIES:
1080 x 1920 pixels
ADS:
Feed ads:
1080 x 1080 pixels
Minimum size 600 x 600 pixels
Right Column ads:
At least 1080 x1080 pixels
Instant Articles:
At least 1080 x1080 pixels
Marketplace ads:
At least 1080 x1080 pixels
Search:
At least 1080 x1080 pixels
Minimum size 600 x 600 pixels
Sponsored Messages:
At least 1080 x1080 pixels
Messenger inbox ads:
At least 1080 x1080 pixels
Minimum size 245 x 133 pixels
Messenger Stories ads:
At least 1080 x1080 pixels
Minimum width of 500 pixels
TWITTER IMAGE SIZES:
PROFILE PHOTO:
400 x400 pixels (Recommended)
200 x200 pixels (Minimum size)
HEADER PHOTOS
1500 x 500 pixels
IN-STREAM PHOTOS
1600 x 1900 pixels(Recommended)
600 x 335 pixels (Minimum size)
CARD IMAGE:
120 x120 pixels (Minimum size)
ADS:
Single and multi-image tweets:
600 x 335 pixels (Minimum size)
Website card image:
800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB
App card image:
800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB
Carousels:
800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards
Direct Message card:
800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB
Conversation card:
800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB
LINKEDIN IMAGE SIZES:
PROFILE PHOTO:
400 x 400 pixels (Recommended)
PROFILE COVER PHOTO:
1584 x 396 pixels
BLOG POST LINK IMAGES:
1200 x 627 pixels
SHARING A LINK IN AN UPDATE:
1200 x 627 pixels
ADS:
Company logo size for ads:
100 x 100 pixels
Spotlight ads logo size:
100 x 100 pixels
Spotlight ads custom background image:
300 x 250 pixels
Sponsored content images:
1200 x 627 pixels
Sponsored content carousel images:
1080 x 1080 pixels
PINTEREST IMAGE SIZES:
PROFILE PHOTO:
165 x 165 pixels (Recommended)
PROFILE COVER PHOTO:
800 x 450 pixels
PINS:
1000 x 1000 pixels
1000 x 1500 pixels (Recommended)
STORY PINS:
1080 x 1920 pixels (Recommended)
FLEETS:
1080 x 1920 pixels
ADS AND CAROUSELS:
App install ads:
A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
Carousel Pins and ads:
An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
Shopping ads:
A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
YOUTUBE IMAGE SIZES:
PROFILE PHOTO:
800 x 800 pixels (Recommended)
BANNERS:
2048 x 1152 pixels (at minimum)
VIDEO:
1280 x720 pixels (at minimum)
THUMBNAIL:
1280 x720 pixels (at minimum)
TIK TOK IMAGE SIZES:
PROFILE PHOTO:
20 x 20 pixels (minimum)
VIDEO:
1920 x1080 pixels