Social Media Image Sizes 2022: Cheat Sheet for Every Network

Social platforms are always updating their image formatting and layout options, and if you’re not on top of the latest, you could end up giving users a lesser representation of your brand, with blocky, pixelated header images, or out of date profile logos that no longer fit the frame.

 

If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on social media. Social platforms change their preferred image sizing and formatting every year.

 

Every platform seems to want different sized images. Some prefer horizontal images, others vertical, and some even prefer square images. To help you with your posting, we present our guide to the best image sizes for social media. We cover all the leading social media networks in this guide.

 

INSTAGRAM IMAGE SIZES:

PROFILE PHOTO:

320 x 320 pixels

 

FEED PHOTOS:

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

 

THUMBNAILS:

Display size: 161 x 161 pixels

Recommended upload size: 1080 pixels wide

 

STORIES:

1080 X1920 pixels

 

CAROUSELS:

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

 

REELS:

1080 x 1920 pixels



ADS:

Landscape: 1080 x 566 pixels

Square: 1080 x 1080 pixels

Min. width: 320 pixels

Max. width: 1080 pixels



STORIES ADS:

1080 x 1920 pixels

 

FACEBOOK IMAGE SIZES:

PROFILE PHOTO:

170 x 170 pixels

 

COVER PHOTOS:

851 x315 pixels (Recommended) 

820 x 312 pixels (Display size desktop)

640 x 360 pixels ( Display size smartphone)

400 x 150 pixels (Minimum size) 



POSTS & TIMELINE PHOTOS:

1200 x630 pixels (Recommended)

600 x 315 pixels (Minimum size) 

 

COVER PHOTOS:

1200 x 628 pixels (Recommended)

 

PANORAMA OR 360 PHOTOS:

30,000 pixels in any dimension, and less than 135,000,00 in total size

 

STORIES:

1080 x 1920 pixels

 

ADS:

Feed ads: 

1080 x 1080 pixels

Minimum size 600 x 600 pixels



Right Column ads:

At least 1080 x1080 pixels

 

Instant Articles:

At least 1080 x1080 pixels

 

Marketplace ads:

At least 1080 x1080 pixels

 

Search:

At least 1080 x1080 pixels

Minimum size 600 x 600 pixels

 

Sponsored Messages:

At least 1080 x1080 pixels

 

Messenger inbox ads:

At least 1080 x1080 pixels

Minimum size 245 x 133 pixels

 

Messenger Stories ads:

At least 1080 x1080 pixels

Minimum width of 500 pixels

 

TWITTER IMAGE SIZES:

PROFILE PHOTO:

400 x400 pixels (Recommended) 

200 x200 pixels (Minimum size) 



HEADER PHOTOS

1500 x 500 pixels

 

IN-STREAM PHOTOS

1600 x 1900 pixels(Recommended) 

600 x 335 pixels (Minimum size) 

 

CARD IMAGE:

120 x120 pixels (Minimum size) 



ADS:

Single and multi-image tweets: 

600 x 335 pixels (Minimum size) 

 

Website card image:

800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB

 

App card image:

800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB

 

Carousels: 

800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards

 

Direct Message card: 

800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB

 

Conversation card:

800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB

 

LINKEDIN IMAGE SIZES:

PROFILE PHOTO:

400 x 400 pixels (Recommended) 

 

PROFILE COVER PHOTO:

1584 x 396 pixels

 

BLOG POST LINK IMAGES:

1200 x 627 pixels

 

SHARING A LINK IN AN UPDATE:

1200 x 627 pixels

 

ADS:

 

Company logo size for ads:

100 x 100 pixels



Spotlight ads logo size:

100 x 100 pixels

 

Spotlight ads custom background image: 

300 x 250 pixels

 

Sponsored content images: 

1200 x 627 pixels 

 

Sponsored content carousel images: 

1080 x 1080 pixels 

 

PINTEREST IMAGE SIZES:

PROFILE PHOTO:

165 x 165 pixels (Recommended) 

 

PROFILE COVER PHOTO:

800 x 450 pixels

 

PINS:

1000 x 1000 pixels

1000 x 1500 pixels (Recommended) 

 

STORY PINS:

1080 x 1920 pixels (Recommended) 

 

FLEETS:

1080 x 1920 pixels

 

ADS AND CAROUSELS:

 

App install ads:

A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.

 

Carousel Pins and ads: 

An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.

 

Shopping ads: 

A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.

 

YOUTUBE IMAGE SIZES:

PROFILE PHOTO:

800 x 800 pixels (Recommended) 

 

BANNERS:

2048 x 1152 pixels (at minimum)

 

VIDEO:

1280 x720 pixels (at minimum)

 

THUMBNAIL:

1280 x720 pixels (at minimum)



TIK TOK IMAGE SIZES:

PROFILE PHOTO:

20 x 20 pixels (minimum)

 

VIDEO:

1920 x1080 pixels

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