It’s been more than 25 years since Bill Gates stated that “Content is King”. Until today, this is still so true! Content is the voice of your brand, expertise, product or service. Now let’s share some content marketing statistics, to see how businesses use content to approach their target groups.
Why invest in blogging? Blogs are a great way to create your brand’s personality. As a business, blogging provides you the opportunity to introduce your brand and share information about your products and services to your target audience. By giving a voice to your brand, trust and engagement increase. According to the results of a research contacted by Hubspot, 56% of marketers who use blogging in their strategies, say it is effective for their business and 10% say it generates the biggest return on investment.
We love static visuals, but how about something more interactive, engaging and attractive? Well we should admit it, videos must not be missed from any content strategy in 2022. According to a research that has been conducted in 2020, 87% of video marketers say that their website traffic has increased due to the use of videos, whilst, according to the same research, 80% support that the use of videos has led to an increase in the number of sales.
A trend that has arisen during the last few years is audio content. The limited free time of people, nowadays, leads audio content and podcasts to be a great solution for businesses to communicate their messages while saving their target audiences’ time. According to research by Infinite Dial in 2021, the average listener spends 16:14 hours per week listening to audio content and listens on average eight podcasts per week.
Marketers today create content for different target groups. Having three audience segments is the most common approach among businesses. How to measure success though? According to research by Hubspot, more than 60% of marketers use sales to measure the success of their content marketing strategy, while web traffic is the second most popular indicator for measuring content marketing success.
Are you still thinking of investing in content marketing? The statistics have spoken. We can't wait to read your blogs, watch your videos and listen to your audios!