What is VFX?

First things first, if you are not already aware of what VFX means, now will get a grip of its meaning. Basically, it’s short for Visual effects. 

If you are a movie lover you should know that each and every movie nowadays is full of VFX. Imagery is manipulated after recording the footage in order to make it more interesting and set the right mood.  Isn’t that CGI you might ask? Well, no. 

 

What’s the difference between CGI and VFX?

Computer-generated imagery (CGI) is a style of animation or illustration created by CGI artists using computer programs, such as Bryce or Blender, to create characters and motion! Remember Drogon from “GOT”? CGI… Old pal, Gollum, from “The Lord of the Rings”? Him too, like many others.

 

On the other hand, as the Bond University Film & Television Awards stated: “VFX encompass any kind of effect that wasn’t shot directly in the camera and was created in post-production”. 

 

Now, how can VFX be used in an advertising campaign? Believe it or not, VFX’s relationship with the marketing world goes way back. Such as these amazing examples below:

 

  1. The iconic Guinness surfer ad visualizing horsepower
    image-placeholder-title

https://www.youtube.com/watch?v=Y9znA_dwjHw

 

  1. The most recent one, Walmart Super BowlCommercial 
    walmart-sb-page-2020

https://www.youtube.com/watch?v=KhLensmQfEQ

  1. Ikea, Tshirts, used special effects to make the audience care about animals in a very creative and smart way, by showing T-shirts instead of birds migrating to find their way home. 
    ikea41

https://www.youtube.com/watch?v=GQsU_2p4atU

 

  1. Canal Kitchen which is a great example of VFX combined with CGI creating car crashes, gunfire, explosions, cartoons and so on. This ad has it all.

CanalKitchen_09_Aufmacher

https://www.youtube.com/watch?v=RLK9WeGJF7o

 

  1. And last but not least, Renault’s “Hulk”. Not many things to say about this amazing ad. 

Hulk-Kwid

https://www.youtube.com/watch?v=eLNSgcNdZNo

 

 

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