8 Influencer Marketing KPIs to Track for Success in 2024
Influencers are a modern-day phenomenon that has taken the digital world by storm. Such is their...
Influencer Campaigns That Went Viral & What We Can Learn
Influencer-based campaigns are all the rage in 2024, with multiple brands of all sizes and...
The State of Influencer Marketing in 2024
Marketing is an ever-changing affair that waits for no one. Depending on global developments, new...
From Endorsements to Social Media Stardom: The History of Influencer Marketing
The concept of influencer marketing may have emerged in recent years after the catapulting launch...
OW Digital Goes To The Cyprus Social Media & Influencer Marketing Conference!
It was a different kind of work day for some members of the team, as we attended the 2nd Cyprus...
10 Beauty & Fashion Influencers you need to know about in 2023 (CY + Global)
The influencer landscape is constantly evolving and new faces are emerging all the time.
However,...
Influencer Marketing: How to Measure Success?
Nowadays, Influencer Marketing is one of the most important communication channels that each brand...