We’ve officially entered a new era of search and it’s not just about getting clicks anymore. In 2025, users don’t browse results; instead, they ask direct questions to get the information they want. And with tools like ChatGPT, Google SGE (Search Generative Experience), Perplexity and more, becoming part of our daily lives, answers are being served instantly and often without the user ever clicking through to a website.
This shift has made traditional SEO less dominant. Yes, keywords and backlinks still matter, but they’re no longer enough on their own. To stay visible in this AI-first world, your content needs to be ready for the next frontier: GEO—Generative Engine Optimisation.
What Is GEO?
GEO is the strategy of making your content easily discoverable, understandable and usable by generative AI platforms. Unlike traditional SEO, which aims to push your page higher on search results, GEO focuses on getting your brand or content featured within the AI’s response itself.
In simpler terms: you're writing for machines that summarise and answer, so your content needs to be accurate, structured, and easy for AI models to parse and reference. Instead of fighting for clicks, you’re aiming to become the source quoted in those zero-click answers.
How to Apply GEO to Your Business
So, how can you position your business to be featured in generative search results? Here are a few practical strategies to get started:
1. Adopt a Q&A Format
AI systems are trained to look for clear, concise answers to user questions. By formatting your content around FAQs, you increase the chances of being selected.
Tip: Use direct queries like “What is Atokes and how does it work?” and provide short, informative answers (aim for 80–100 words).
2. Use Structured Data (schema.org)
Structured data helps machines understand your content better. By adding schema markup to your pages, you're giving generative engines a roadmap to what's important on your site—your services, products, reviews, and more.
3. Prioritise Mid- & Bottom-Funnel Content
Most businesses still focus on top-of-funnel, awareness-level content. But generative AI is especially interested in content that provides solutions, comparisons, and actionable guidance, i.e. content that speaks to people already in the consideration or decision-making stages.
4. Create Short, Dynamic Video Content
Short-form video, like TikTok Q&As, Instagram Reels, or YouTube Shorts, can become influential in shaping how your brand is perceived by AI. While the videos themselves might not be directly cited, they contribute to a digital footprint that AI models recognise and factor in.
Why GEO Is a Golden Opportunity in Cyprus
Right now, very few Cypriot businesses are thinking about generative search. That gives forward-thinking brands a powerful advantage.
If you’re among the first to adapt your strategy toward GEO, you’re not just increasing your online visibility, but also future-proofing your business. By creating clear, structured, and intent-driven content, you build credibility with users and AI alike.
In a market where trust and relevance are key, being the source that AI engines choose to reference can give you a significant edge, whether you’re in fintech, food & beverage, real estate, or retail.
Generative Engine Optimisation isn’t just a buzzword, but the next big evolution in digital visibility. In a world where clicks are disappearing, your brand’s ability to appear within the answer matters more than ever.
Whether you're just starting your digital strategy or looking to future-proof your content, now’s the time to invest in GEO. The brands that adapt early will shape the answers people see, and trust, sooner rather than later.
Real-World Results – Cyprus Case Studies
Atokes – ROI x8 Through Performance Strategy: Fintech platform Atokes, in collaboration with Opium Works, achieved an 8x ROI using smart remarketing, low CPC bidding, and micro-intent-driven content. This type of high-precision messaging is perfect for appearing in AI-generated search responses.
Wagamama Cyprus – Hanami Campaign: With a TikTok filter, viral reels, and an interactive landing page, Wagamama’s Hanami campaign showed how culturally driven storytelling and user-generated content boost visibility—not just for people, but for AI systems that now cite well-crafted content.
Khalifa Al Falasi – Personal Brand Strategy: Through structured narrative building and clear content pillars, the Opium Works team helped UAE-based drifter Khalifa Al Falasi build a powerful digital presence—just the kind of brand clarity that generative AI recognises and references in user queries.
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