Digital Marketing, Tech & Development News

By Melina Kontou | Oct 11, 2020

in Digital Advertising, Marketing Tips, #DigitalMarketing

Who’s Buying? The Buyer Persona

Whatever you’re selling, whatever you have to say, you’re looking for someone to hear what you have to say right? ...

By Michael Demetriades | Oct 6, 2020

in #DigitalMarketing, SEO, Marketing, performance, meta-tags

Meta-Tags and SEO

Aν διαχειρίζεσαι κάποια ιστοσελίδα ή προσπαθείς να οργανώσεις τον χρόνο σου έτσι ώστε να αποκτήσεις τη δική σου, τότε θα έχεις ακούσει για τα title tags, image alt attributes, meta description, SEO και διάφορα άλλα. ...

By Eleonora Xenophontos | Sep 30, 2020

in Digital Advertising, Digital Marketing Strategy, #DigitalMarketing, apps, app installs

Running App Install Campaigns? Read 3 Examples of Successful Strategies

Getting those app installs and even more so building a proper campaign, can be darn tricky. You surely have several questions! Should you go with Android or iOS? Which locations are you targeting? What about the budget? Well, it all depends on your ...

By Rafaela Andreou | Sep 29, 2020

in #DigitalMarketing, #SocialMedia, tik tok, trends

Δες ποια είναι τα top 5 brands που εκτοξεύτηκαν στο Tik Tok to 2020!

Το Tik Tok είναι ο πιο φθηνός και γρήγορος τρόπος παραγωγής υλικού....

By Melina Kontou | Sep 17, 2020

in Digital Advertising, Social Media Strategy, #DigitalMarketing, Social Channels

Facebook: To be or not to be?

Whether you’re a casual or avid user, a business owner or an advertiser, Facebook has been part of your life for years now. ...

By Michael Demetriades | Sep 17, 2020

in Digital Marketing, website traffic, Google AdWords, Digital Marketing Strategy, Google Ads, Business Digital Marketing, #DigitalMarketing, SEO, Digital transformation

Google Search Ads - Keyword Research

Για να στηθεί σωστά μια Google Search καμπάνια, πρέπει πρώτα να γίνει εκτεταμένη μελέτη για το ποιες θα είναι οι λέξεις-κλειδιά (keywords) που θα συμπεριληφθούν σε αυτή. Ακόμη, θα πρέπει να εξακριβωθεί τι αναζητούν οι χρήστες/πιθανοί πελάτες και να ...

By Rafaela Bakaliaou | Sep 11, 2020

in social media, Instagram, #DigitalMarketing, #SocialMedia

Reels & Companies

As you already know, Instagram Reels are now available in over 50 countries, including Cyprus. ...

By Rafaela Bakaliaou | Sep 10, 2020

in social media, Instagram, Social Media Strategy, #DigitalMarketing

Welcoming Reels to Cyprus!

It’s official, people! From August 5th 2020, Instagram Reels are available in our little Mediteranean island among another 50 countries! ...

By Rafaela Bakaliaou | Sep 10, 2020

in social media, Instagram, #DigitalMarketing, e-commerce, Instagram Shop

Instagram Shop

In a previous blog we discussed E-commerce and the high impact it has during a campaign. ...

By Melina Kontou | Jul 24, 2020

in Digital Advertising, Google Ads, #DigitalMarketing, Video ads

Digital Video Advertising: Aim, Shoot, Score

Did you know that YouTube has over 2 billion logged-in users daily? That’s impressive. For brands and advertisers, that’s a massive opportunity. ...

By Christina Pastou | Jul 23, 2020

in Instagram, #DigitalMarketing, #SocialMedia, Social Platforms

Πώς να σχεδιάσετε οπτικά το Instagram feed σας

Το Instagram feed σας είναι ένα από τα πρώτα πράγματα που βλέπει κανείς όταν επισκεφτεί το προφίλ σας. Αφιερώνοντας χρόνο για να σχεδιάσετε εκ των προτέρων το Instagram feed σας, μπορείτε να δημιουργήσετε ένα συνεκτικό περιεχόμενο που ...