Get The Scoop On The 5 Finger-Licking Good Ice Cream Campaigns
Just in time for the hot weather! There’s no better association to summer than ice cream itself,...
Cracking The Code: Data-Driven Marketing & The Best Practices To Know About
As much as some of us may have chosen a more creative path, there’s no escaping numbers. Especially...
Next-Level Strategies For Data-Driven Marketing Success
The newfound, success-driven era of data-driven marketing has been the hidden key that has unlocked...
GIF It A Shot! Instagram’s New Comments Feature!
Instagram has gone and done a thing, finally, which will inevitably change once again the way we...
OW Digital Goes To The Cyprus Social Media & Influencer Marketing Conference!
It was a different kind of work day for some members of the team, as we attended the 2nd Cyprus...
Infusing Flavours: Heinz x Absolut Vodka Collaborate For A Pasta Sauce Revolution
Who doesn’t love an unlikely collaboration? At first sight, it may not be the most obvious blend of...
Meta Introduces Search Ads Into Instagram’s Marketing API
Imagine going down a deep rabbit hole search on Instagram, trying to find everything from the...
7 Brands That Are Crushing The TikTok Marketing Game
TikTok is very much a thing of the present. As the fastest-growing social media platform, with more...
5 Data-Driven Marketing Tools To Boost Your ROI
Data-driven marketing is pretty much a standard practice in modern day marketing, as data has...
From BANNED to BUZZWORTHY: The Story of Nike’s Air Jordan 1 Marketing Triumph!
When Nike released the Air Jordan 1 in 1985, it was unlike any other basketball shoe on the market....
20 AI Prompt Examples: A Guide For Marketers
There’s no escaping AI tools these days. The beginning of 2023 saw the advancement of artificial...
We are going to Cannes! 🦁
With two wins and tickets for Cannes, the teams of OW Digital will represent Cyprus at the Cannes...