According to the Cambridge English dictionary, branding is: “the act of giving a company a particular design or symbol in order to advertise its products and services”. So why do so many people using different words to describe the same thing?    To ...

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Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...

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Το Facebook δοκιμάζει emoji reaction για COVID-19.

Καθώς οι ενέργειες για την καταπολέμηση της εξάπλωσης του COVID-19, εντείνονται σε παγκόσμιο επίπεδο, πολλές εταιρείες προσπαθούν με τον δικό τους τρόπο να βοηθήσουν. Ανάμεσά τους και το Facebook....

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By Katerina Gregoriou | Apr 8, 2020

WFH? Upgrade your security game with Facebook

Amid the largest ever migration to remote work, one thing that can get overlooked is account security and ensuring that your information is still safe when you work on publicly connected networks. ...

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Σε περιόδους κρίσης και αβεβαιότητας, όλοι χρειάζονται καθοδήγηση και χρήσιμες συμβουλές για να μπορέσουν να αξιολογήσουν σωστά τις επιλογές τους. Όλες οι επιχειρήσεις, τόσο σε τοπικό όσο και σε παγκόσμιο επίπεδο, έχουν επηρεαστεί αρνητικά και ...

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4 hacks for a fast Digital Transformation

This is not an extremely optimistic article written by a company strategist, or a clickbait article. In the following article you will find fast and efficient ways that will help you grow digitally. ...

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By Virginia Sakka | Apr 2, 2020

in Marketing, Copywriting

What is Copywriting, anyway?

You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from your advertising agency that suggested using this service for your brand… and probably you thought…”What the heck is a copywriter and why do I need ...

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Instagram ReFashion & Influencer Marketing 

H βιομηχανία της μόδας αποτελεί ένα συνεχόμενα εξελισσόμενο χώρο ο οποίος έχει επηρεαστεί όσο τίποτα άλλο από την επίδραση της τεχνολογίας! Άλλωστε..”fashion has always been a place to innovate”!...

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Το 2019, τα Instagram Stories χτύπησαν 500 εκατομμύρια καθημερινούς χρήστες....

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Tik Tok WHAT? What makes a successful TikTok influencer campaign!

My beloved marketeers, since TikTok launched in 2017, brands have been trying to wrap their minds around this video platform. ...

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By Eleonora Xenophontos | Apr 2, 2020

in Marketing

5 Digital Marketing Myths Debunked

Even though Digital Marketing has been around for years now, people still seem to have the wrong idea regarding some things....

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By Phanos Demetriou | Mar 30, 2020

Our response to Covid-19

Opium Works, alongside Tabs & Spaces and Drama llama, that together form Digital Tree Services are like every other company affected by the current situation. We are lucky enough, to be completely remote since March 15th and all 114  team ...

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