Digital Marketing, Tech & Development News (9)

By Stavriana Nathanail | Jul 3, 2020

How to create a marketing plan for your business!

Improve the success of your organization and grow your business When starting your own business, you usually need a business plan. But what about when you want to grow your business and reach more potential clients? That’s when you need a marketing ...

By Jenny Zaragka | Jul 1, 2020

in Digital Advertising, Content Marketing, #DigitalMarketing, #SocialMedia, Best Practices, Design, 3D

5 brilliant 3D advertisements

Why pay more for 3D art? Can’t we just do a photoshoot? ...

By Virginia Sakka | Jun 30, 2020

in Content Marketing, #DigitalMarketing, #SocialMedia, Best Practices, Copywriting

5+1 "less is more" copywriting examples

Since the beginning of advertising, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on how customers perceive the brand they represent....

By Virginia Sakka | Jun 30, 2020

in Content Marketing, #DigitalMarketing, #SocialMedia, Copywriting

How to be a social word ninja

Many copywriting basics still apply to social media. That includes tested and proved formulas (which most marketers should be familiar with) and with a quick Google search, you can find tons. However, finding the most effective ones is always ...

By Rafaela Bakaliaou | Jun 16, 2020

in Instagram, Twitter, #DigitalMarketing, #SocialMedia, Hashtags

Hashtags and different ways to use them

Hashtags are not a new trend. Actually, by now, anyone that is using social media platforms should know that they are used as an added element of attraction!...

By Michael Demetriades | Jun 10, 2020

in Business Digital Marketing, #DigitalMarketing, Google, Google My Business

Τι ειναι το Google My Business και ποια τα οφελη του

Το Google My Business είναι ένα δωρεάν εργαλείο για τους ιδιοκτήτες επιχειρήσεων και τη διαχείριση της διαδικτυακής τους παρουσίας σε ολόκληρο το φάσμα υπηρεσιών και ιστότοπων της Google, όπως η Αναζήτηση Google, η Αναζήτηση για κινητά, η Τοπική ...

By Niki Metaxa | Jun 10, 2020

in Digital Advertising, Design, Graphic Design, covid-19

GRAPHIC DESIGN TERMS GLOSSARY

Just a couple of graphic design terms for non-graphic designers, to help you gain a better understanding of some of the most common graphic designers terms. Knowing these terms will allow you to communicate more effectively with your marketing ...

By Jenny Zaragka | Jun 10, 2020

in Digital Marketing, Digital Marketing Strategy, Storytelling, Design, concept creation

Storytelling and Advertising

Advertising your product is a tricky business. Making it stand out amongst the crowd is even trickier. Nowadays, there are a million different brands with an awesome presence online. So, what will make YOUR product more appealing to the customer? ...

By Melina Kontou | May 30, 2020

in Digital Marketing, Digital Marketing Strategy, #DigitalMarketing, covid-19

What are your customers expecting? Catch up!

We’ve been and are still living through unprecedented times. Marketers & advertisers have been testing the waters, pivoting their strategies and communication for over 3 months now. And the testing period is not over. ...

By Katerina Gregoriou | May 28, 2020

in Digital Marketing, B2B, Business Digital Marketing, Content Marketing, #DigitalMarketing, Blog, Best Practices, performance

3 tips for Highly Converting Landing Pages

It’s often difficult to include all the B2B products and services you want on a single landing page. To make a decision, you often need to deal with a long sales cycle, different decision-makers and a quite complex offering that’s tricky to explain ...