With two wins and tickets for Cannes, the teams of OW Digital will represent Cyprus at the Cannes Lions International Festival of Creativity, for youngsters until the age of 30.
After the most creatively challenging hours of their professional lives, Koulla Papachristoforou, Andreas Soleas, Rafaela Bakaliaou and Christina Fasoulidou combined their imaginations in the categories of Digital and Film respectively, within the framework of the regulations and conditions of the competition.
In the Digital category, with the theme being focused on mental health awareness, our team integrated modern elements such as Spotify and Discord to create the notion of a united and supportive community, with the title ‘I’m Hear For You’. The concept was based on people anonymously voicing their biggest concerns and worries, which would work as an integral element in opening up conversations about mental health and bringing them to the forefront of everyday discussions. Along with the component of expert advice by professionals, the concept would come full circle in contributing to raising mental health awareness in the digital world in an inclusive and professional manner.
In the Film category, the main topic was a focus on Cyprus Pride and the acknowledgement of human rights, as the team created a short video by shining a light on individuality and respect, regardless of gender, race and sexual orientation. The project was named ‘I Stand With You’ and in merely 60 seconds, they were able to showcase how the truest, most honest essence of every human being comes from within and their inherent values, rather than their exterior.
Their hard work and dedication to creativity paid off as the visionary intention of their projects came through, while always upholding the respect and sensitivity that both topics required, and we are incredibly proud of their immense success and recognition.
The organization of the Young Lions Cyprus competition is carried out by the Cyprus Advertising-Communication Association, the official representative of Cannes Lions in Cyprus, and thus our teams will be attending the international competition in June at Cannes.
We would like to offer our deepest thanks to Digital Tree EPublishers Ltd, Cube Productions, and the entire team of Opium Works.
aaaand something fun for the end - because why not! 😎