10 Key Strategies for Launching a Beauty Product.

10 Key Strategies for Launching a Beauty Product

You might have already established a Marketing Strategy for your Beauty brand, but what will you do if you have a new product or a collection to launch? How do you ensure that your new product will reach your clientele? 

Here are 10 key strategies you need to consider when launching a new beauty product.

1.  Define Your Target Audience: Before launching your beauty product, it's essential to have a clear understanding of who your target audience is. 
   
   
2. Create a Unique Selling Proposition (USP): A USP is a unique benefit or feature that sets your product apart from the competition. This will help you create a compelling message that resonates with your target audience. USPs for skincare products can be, among others, the ingredients of the product, product testing methods (cruelty-free products & in vitro tests), etc.
   
   
3. Test Your Product: Before launching your beauty product, it's essential to test it with a focus group of your target audience to help you identify any issues with the product and apply any necessary changes. This testing phase can be incorporated into the launch strategy by showcasing the expertise of influencers and micro-influencers who align with your target audience. By inviting a selected group of influencers to participate in a retreat, you can provide them with the opportunity to test your products over a weekend. This gives you the opportunity to receive valuable feedback on the product, but also create a buzz around the launch, and generate social proof for their followers, who might become potential customers.
   
   
4. Optimize Your Packaging: The packaging of your beauty product plays a crucial role in its success. Make sure your packaging is visually appealing and easy to open, and ensure that it adheres to basic environmentally friendly standards.
   • Use recycled paper
   • Decrease the use of foil/plastic
   • Biodegradable loose fill (dissolves in water)
     
     
5. Build a Strong Social Media Presence: Social media is a powerful tool for promoting your beauty product. Build a strong presence on platforms like Instagram, Tik Tok and Facebook to reach a wider audience and raise awareness around your product.
   
   
6. Utilize Influencer Marketing: Influencer marketing is a cost-effective way to reach a very targeted audience. Partner with influencers in the beauty industry, who align with your brand's values and target audience.
   
   
7. Create Platform Native Content
   Content creation is crucial, especially when it comes to launching a new product. You need to create enough content to cover the launch campaign. Test different content types such as pictures, videos, infographics, etc.
   • How-to mini tutorials
   • Show your product’s texture
   • Show the packaging

See how we launched the new skincare of Yves Rocher Cyprus

8. Have a Solid Marketing Plan: A comprehensive marketing plan that includes traditional and digital marketing strategies like Social Media, Influencer Marketing, Email Marketing, and PR, will help you reach your target audience effectively.
   
   
9. Create a Launch Event: Host a private launch event for beauty editors, content creators, partners and influencers to present the new product. In this way, you can create additional content for your campaign, as all invitees will share stories and articles from the event.
   
   
10. Follow-up and Measure Results: Once your beauty product is launched, it's essential to monitor its performance and gather feedback from customers. Use this information to make any necessary future adjustments to your marketing strategy and improve your product's performance over time.