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Cheers to Beers: International Digital Campaigns & Ads That Are Worth A Toast

4 Aug 2023
Andreas Soleas

Amidst the kaleidoscope of international holidays and celebrations that we look out for on our...

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Digital Advertising, #DigitalCampaign

Tips For An A+ Back-To-School Campaign: Why Your Brand Needs One

28 Jul 2023
Mariella Kasapi

It’s that time of the year, again. As unlikely as it may seem that we should be talking about...

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#DigitalMarketing, #SocialMedia, #BackToSchool

How to Use the Draw of Nostalgia for Your Summer Campaign

27 Jul 2023
Giorgos Fytrakis

What constitutes a successful advertising campaign? One that turns up numbers that were set as...

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#DigitalMarketing, Storytelling, Summer Campaigns, #DigitalCampaign

From Endorsements to Social Media Stardom: The History of Influencer Marketing

26 Jul 2023
Danae Philippides

The concept of influencer marketing may have emerged in recent years after the catapulting launch...

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#DigitalMarketing, influencermarketing

8 Rebranding Stories & Everything We Can Learn From Them

17 Jul 2023
Margarita Orlova

Rebranding can be a challenging task. It’s like your business is undergoing a metamorphosis of...

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#DigitalMarketing, #Rebrand

3 Ways To Unlock The Power of AI For Your Marketing Success

16 Jul 2023
Danae Philippides

Artificial intelligence has very much already established itself as a game-changer in the world of...

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#DigitalMarketing, #ArtificialIntelligence

How Pinterest Is Paving The Way For Marketers In A Cookie-Less World

14 Jul 2023
Danae Philippides

With rising privacy concerns paving the way for the digital future, marketers are looking for ways...

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#DigitalMarketing, pinterest, #ThirdPartyCookies

Meta Introduces Threads: An Instagram App, Twitter’s Rival & A New Social Experience

10 Jul 2023
Danae Philippides

Are you thready? Sorry, we had to. 

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#DigitalMarketing, #SocialMedia, meta, #Threads

Summer Moments: Pinterest’s Ultimate Trend Guide

8 Jul 2023
Danae Philippides

Summer is about to get a whole lot more exciting! From outdoor activities, festival bonanzas and...

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#DigitalMarketing, PinterestAdvertising, pinterest, Summer Campaigns

Sweet & Tempting Campaigns by Chocolate Brands That Melted Hearts

7 Jul 2023
Opium Works

It’s World Chocolate Day, not that we needed any excuse to revisit some of the most tempting and...

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#DigitalMarketing, #ViralCampaigns, #WorldChocolateDay

A Barbie Girl In A Digital World: A Masterclass In Marketing

5 Jul 2023
Opium Works

The popular doll, Barbie, has long been established as a cultural icon in the realm of digital...

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#DigitalMarketing, #ViralCampaigns, #BarbieMarketing

Roaring Success: Learn More About Our Cannes Young Lions Experience

4 Jul 2023
Rafaela Bakaliaou

We went, we saw, we conquered! Our once in a lifetime experience at the Cannes Young Lions festival...

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#DigitalMarketing, #YoungLions
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