5 Data-Driven Marketing Tools To Boost Your ROI

Data-driven marketing is pretty much a standard practice in modern day marketing, as data has slowly but surely become the holy grail of successful strategies and campaigns, in terms of driving traffic, engagement and conversions. With customers looking for personalised experiences by brands, it has become more vital than ever to gather valuable insights into the behaviour, interests and trends that are ever-changing by users. 

Ultimately, the market has always been consumer-driven at its essence, as shoppers and clients have consistently been the ones to show the way in terms of preferences and changing tendencies. Data collection and analysis merely offers the option for marketers to make more informed and targeted decisions, while revolutionising their marketing execution. 

The varied options for data-driven marketing tools and platforms that are available at the moment is another indication that data is pretty much the driving force behind all marketing decisions. 

Let’s talk about 5 data-driven marketing tools that will help boost your ROI to new heights. 

Google Analytics is a leading tool that allows you to track and report on website user behaviour, with insights when it comes to visitor frequency and activity, engagement and traffic. It gives you a much clearer and representative understanding of your website’s traffic, bounce rates, demographics of customers and sales. 

HubSpot’s Marketing Hub is a top-notch, integrated marketing tool with a large suite of products that allow you to track all sorts of imperatives in assisting your brand to attract, engage and convert leads into customers. From optimised content and monitoring social media activity to retargeting ad campaigns and launching segmented email campaigns, it is a vital step forward in integrating your data-driven practices. We are proud to call ourselves a certified HubSpot partner, and this is definitely a life-changing tool for your marketing objectives! 

Buzzsumo allows you to get the inside scoop on your industry by tracking your social media analysis and content marketing goals. It gives a thorough understanding on what content might be the best performing for your brand, as well as what your competitors are up to. By tracking your competitors’ content on top of your own, you can make informed comparisons and decide on your next steps in a more targeted way. You can also use the tool to research for trends through keywords, content types and published content that you can then successfully implement into your own data-driven marketing strategies and campaigns. 

SEMrush is an SEO data-driven marketing tool and visualisation platform that puts search engine optimisation at the forefront of your marketing objectives. It enables you to find the right keywords for your target audience, so you can be as searchable as possible within the digital search landscape and surpass your competitors with an informed advertising strategy. Additionally, through SEMrush’s CRM software, you get full visibility and access to a customer’s journey from their first engagement with the brand all the way to final sale or outcome, which again can provide you with valuable insights for more optimised strategies. 

AdRoll is an ecommerce marketing platform that allows brands to connect with customers across a multitude of digital channels by optimising their advertising to drive conversions. The tool can ensure that your focus on targeting the right kind of audience is on point in order to increase your engagement and strengthen your strategies based on the accurate kind of data. It gives you that extra boost to re-engage and re-target your potential customers by providing you with all the valuable insights to create personalised campaigns that will make you as memorable and visible as possible throughout their journey. 

And there you have it! It’s time to put your data-driven marketing efforts at the foundation of your strategies and campaigns and let all these data-focused tools and platforms speed up your engagement and conversions! 

Source: https://blog.hubspot.com/agency/data-driven-marketing#data-driven-marketing-tools