In a day and age when social media dominates our day to day lives and creative digital marketing is the name of the game, platforms that don’t differentiate themselves cannot hope to survive. However, amidst the exponential growth of platforms such as TikTok and Instagram, some very unique, creative and useful platforms tend to be overlooked. Arguably the best example of this is none other than Pinterest. With over 450 million active users, Pinterest is by no means a forgotten platform.
While it’s often ignored in favour of its juggernaut rivals, Pinterest offers a different marketing approach that can be highly effective and is an option you should consider including in your brand’s marketing strategy.
How to Create the Perfect Pin
First impressions are everything, and in the fiercely competitive world of digital marketing these impressions will most likely be made in a second or even less. In other words, one quick glance is all you have to grab someone’s attention. Therefore, it is crucial to bring your ‘’A’’ game for your visual presentation. Whatever you want to promote needs to be as eye-catching as possible, but beware! Eye-catching does not equal appealing, so there is a thin line you need to walk on when creating your pin. Make sure the pictures you use have good lighting, are well framed and have a high resolution. Also, they need to convey what your brand is about through an aesthetically pleasing and clear vision.
Finally, do not forget to use the recommended aspect ratios for Pinterest, which are 2:3 (1000 x 1500 pixels) for standard Pins, and 9:16 (1080 x 1920 pixels) for Idea Pins.
Making your Content Resonate with your Audience
Yes, visual appreciation and aesthetic appeal are important, but they’re hardly the only factor that affects a pin’s performance. Your content needs to provide some kind of value to your audience, so it needs to be useful for their everyday life. It is imperative that you come up with ideas that will actively help your audience improve some aspect of their daily routine, as consumers respond very positively to brands that manage to inspire them in any way. Anyone can create visually stimulating pictures with a bit of practice and guidance, but improving people’s life is a whole other matter. So, start brainstorming and motivate people to act based on what you want to promote!
Target and Retain the Audience you Want
Before your audience can get inspired by your awesome Pinterest content, they need to be able to find you easily. The best way to ensure this, is by writing thorough but to-the-point descriptions that will attract the right kind of followers to your page. By doing this, you make sure that the beautiful pins you worked on won’t be wasted on people that simply aren’t interested in the products and/or services your brand provides.
They say that a picture is worth a thousand words, and we couldn’t agree more. However, when it comes to social media marketing it is not the quantity of words that matters, but which ones you choose. Essentially, what this means is that a good picture will attract people to your brand, but some more nuanced details regarding your product may not come across via picture. That is exactly why your pins need to have clear and interesting descriptions, highlighting your brand’s unique selling points.
Last but definitely not least, attracting people to your brand is one thing, but what is far more important than that, is to retain their attention. In the vast ocean of advertising that are contemporary social media platforms, brands, products and ideas can be forgotten extremely quickly and easily. In order to avoid this fate, you simply need to keep up the good work! Continue posting and updating your content on a frequent basis, so as to keep your potential customers engaged with your brand.