If you are outside of the world of graphic design, it can sometimes be confusing distinguishing one type from another. This can be particularly frustrating when you are looking to hire a specialist, and aren’t quite sure what you should be asking and who you should be looking for.
Here, I’ve broken down the graphic design term into 7 distinct sections that accurately show the various different fields; some that you may have already come across, and some of which you may be new to you.
BRANDING & IDENTITY DESIGN
What people will most likely think when you tell them that you’re a Graphic Designer. This can encompass everything regarding a business/product’s branding, such as logos, colour schemes, images, layouts and more.
This refers to the design work that can be seen in and around public spaces. Think about being in a coffee shop, are the walls blank? Of course not. Stores will often be decorated with the elements of that particular business branding.
Simply put, this refers to any form of design that includes elements that are in motion. This can often include a number of mediums, such as animation, typography, audio and more. As technology has advanced and became more readily accessible, motion design is becoming more and more common.
This could be further broken down into Web design and App design, but to keep it simple both are being referred to as Interface Design. Simply put, this form of design refers to the creation of an interface that an end-user is going to interact with. Things like websites, apps on your phone, ATM’s, etc.
Literally what the name suggests, the design of any form of packaging. This can be packaging that is required for shipping or packaging that is designed to appeal to the consumer. A packaging designer will need to take into account the product’s overall branding when designing its packaging.
This primarily focuses on printed/physical publications, such as newspapers, magazines, etc. However, as we’re moving closer and closer to a paperless world, publications are beginning to embrace digital mediums for their products. It’s now possible to embed animation, video and audio into digital publications.
ART & ILLUSTRATION
Although this isn’t necessarily a form of design as such, it’s so often associated with design that it’s worth including in the discussion. This is the creation of any form of bespoke artwork, which can include cover art, murals, posters, concept art and more.
Thanks for reading! :)