Digital Marketing, Tech & Development News

By Rafaela Bakaliaou | May 11, 2020

in Digital Advertising, #DigitalMarketing, marketing trends, marketing trends 2021

2021 Digital Marketing Trends Predictions

As many say, 2020 might have been canceled but 2021 is not far! And we cannot wait to see what this means for the world of Digital Marketing! ...

By Niki Metaxa | May 8, 2020

in Digital Advertising, Design, Graphic Design, covid-19

The 7 types of graphic design

If you are outside of the world of graphic design, it can sometimes be confusing distinguishing one type from another. This can be particularly frustrating when you are looking to hire a specialist, and aren’t quite sure what you should be asking ...

By Melina Kontou | May 4, 2020

in Digital Advertising, Web Development, Video Content, marketing trends 2020, Digital transformation

Events & the Apocalypse: Go with the stream

I guess we could describe what we’re living through as (what feels like) somewhat of an apocalypse; granted we all thought we’d be looking like Lara Croft and Rick Grimes but instead we look like Bridget Jones getting over her breakup and Chuck ...

By Rafaela Bakaliaou | Apr 30, 2020

in Digital Advertising, #DigitalMarketing, covid-19, advertising

Why should you keep spending on digital advertising through Covid 19 recession?

Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now, is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes. ...

By Niki Metaxa | Apr 29, 2020

in Digital Advertising, Design, Graphic Design, covid-19

What is colour psychology in design and why it matters

Design and colours have been messing with our psychology subconsciously over the years. All the information processed by the brain comes from sight. Visual tools can be very powerful, especially with the use of the right colours. ...

By Rafaela Bakaliaou | Apr 27, 2020

in Digital Marketing, Digital Advertising, world, #DigitalMarketing, inspiration, covid-19, advertising

COVID 19: Campaigns around the world

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a remarkable job on educating and promoting important messages around the world. Their message does not revolve around buying products or services but spreads ...

By Niki Metaxa | Apr 23, 2020

in Digital Advertising, Design, Graphic Design, covid-19

Why invest in good design?

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

By Melina Kontou | Apr 22, 2020

in Digital Marketing, Digital Advertising, SEO, Blog, Blogging

Blogging & SEO: Dish it Out

So, right now I’m blogging :) I’m blogging to give you some ideas and to guide you with some ‘best practice’ tips for getting your company out there....

By Niki Metaxa | Apr 15, 2020

in Digital Advertising, Design, Graphic Design, covid-19

The skill designers should improve

Is not design.. it’s communication!...

By Niki Metaxa | Apr 9, 2020

in Digital Marketing, Digital Advertising, social media, Design, covid-19

THE BRANDING BREAKDOWN

According to the Cambridge English dictionary, branding is: “the act of giving a company a particular design or symbol in order to advertise its products and services”. So why do so many people using different words to describe the same thing? To ...

By Melina Kontou | Apr 8, 2020

in Digital Marketing, Digital Advertising, social media, covid-19

Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...