Why should you keep spending on digital advertising through Covid 19 recession?

Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now,  is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes. ...

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What is colour psychology in design and why it matters

Design and colours have been messing with our psychology subconsciously over the years. All the information processed by the brain comes from sight. Visual tools can be very powerful, especially with the use of the right colours. ...

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COVID 19: Campaigns around the world

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a remarkable job on educating and promoting important messages around the world. Their message does not revolve around buying products or services but spreads ...

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Why invest in good design?

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

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Blogging & SEO: Dish it Out

So, right now I’m blogging :)  I’m blogging to give you some ideas and to guide you with some ‘best practice’ tips for getting your company out there....

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The skill designers should improve

Is not design.. it’s communication!...

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THE BRANDING BREAKDOWN

According to the Cambridge English dictionary, branding is: “the act of giving a company a particular design or symbol in order to advertise its products and services”. So why do so many people using different words to describe the same thing?    To ...

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Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...

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Digital Marketing Reports - Όλα όσα πρέπει να ξέρεις!

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Instagram Stories 101: Making your Stories Current & appealing

Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and video sequences that disappear 24 hours after being posted. It allows you to tell a “story” throughout the course of a single day. Modelled after ...

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How To Increase Engagement On Facebook

Finding your customers on social media is one thing, but having them engage with your page and posts is a whole other story!User engagement has been given a lot of thought this past year, especially with the constant algorithm changes on ...

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By Opium Works | Oct 6, 2018

in Digital Advertising

How to use Google Data Studio to monitor your Google Ads

It's a fact that not every marketer monitors their Google Ads the same way and it's understandable that everyone has a different success formula to skyrocket their clients' results. In this article, we are going to talk about our way of monitoring ...

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