--- title: Digital Marketing, Tech & Development News | Digital Advertising (4) description: Digital Advertising | Opium Works Blog, Digital Marketing, Development, Drupal, Social Media (4) --- [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [![](https://blog.opiumworks.com/hs-fs/hubfs/logo-May-04-2026-12-09-10-0641-PM.png?width=316&height=36&name=logo-May-04-2026-12-09-10-0641-PM.png)](http://www.opiumworks.com) [Follow us on Instagram](https://www.instagram.com/ow.digital/) [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://www.youtube.com/channel/UCv0DSTHNNX4yRADwrXz9Z7Q) [Follow us on Facebook](https://www.facebook.com) # Digital Advertising (4) [![](https://blog.opiumworks.com/hubfs/branding_cover-1.jpg)](https://blog.opiumworks.com/the-branding-breakdown) [![](https://blog.opiumworks.com/hubfs/branding_cover-1.jpg)](https://blog.opiumworks.com/the-branding-breakdown) ## [THE BRANDING BREAKDOWN](https://blog.opiumworks.com/the-branding-breakdown) 9 Apr 2020 [Niki Metaxa](https://blog.opiumworks.com/author/niki-metaxa) According to the Cambridge English dictionary, branding is: “the act of giving a company a... [Read More](https://blog.opiumworks.com/the-branding-breakdown) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [Design](https://blog.opiumworks.com/topic/design), [covid-19](https://blog.opiumworks.com/topic/covid-19) [![Opium Works- Should you be advertising during COVID-19? ](https://blog.opiumworks.com/hubfs/7b%20(1).jpg)](https://blog.opiumworks.com/should-you-be-advertising) [![Opium Works- Should you be advertising during COVID-19? ](https://blog.opiumworks.com/hubfs/7b%20(1).jpg)](https://blog.opiumworks.com/should-you-be-advertising) ## [Should you be advertising during COVID-19?](https://blog.opiumworks.com/should-you-be-advertising) 8 Apr 2020 [Melina Kontou](https://blog.opiumworks.com/author/melina-kontou) Trust has always been a big issue for many of us- be it the trust we have in our professional or... [Read More](https://blog.opiumworks.com/should-you-be-advertising) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [covid-19](https://blog.opiumworks.com/topic/covid-19) [![george (1)](https://blog.opiumworks.com/hubfs/george%20(1).jpg)](https://blog.opiumworks.com/digital-marketing-reports-ola-osa-prepei-na-xereis) [![george (1)](https://blog.opiumworks.com/hubfs/george%20(1).jpg)](https://blog.opiumworks.com/digital-marketing-reports-ola-osa-prepei-na-xereis) ## [Digital Marketing Reports - Όλα όσα πρέπει να ξέρεις!](https://blog.opiumworks.com/digital-marketing-reports-ola-osa-prepei-na-xereis) 14 Jun 2019 [George Constantinou](https://blog.opiumworks.com/author/george-constantinou) [Read More](https://blog.opiumworks.com/digital-marketing-reports-ola-osa-prepei-na-xereis) [Facebook Ads](https://blog.opiumworks.com/topic/facebook-ads), [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [Instagram](https://blog.opiumworks.com/topic/instagram), [Google Ads](https://blog.opiumworks.com/topic/google-ads), [Business Digital Marketing](https://blog.opiumworks.com/topic/business-digital-marketing), [Marketing](https://blog.opiumworks.com/topic/marketing) [![cover-seagull](https://blog.opiumworks.com/hubfs/cover-seagull.jpg)](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing) [![cover-seagull](https://blog.opiumworks.com/hubfs/cover-seagull.jpg)](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing) ## [Instagram Stories 101: Making your Stories Current & appealing](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing) 20 Feb 2019 [Opium Works](https://blog.opiumworks.com/author/opium-works) Instagram Stories, a feature on Instagram used by over 300 million people. It creates photo and... [Read More](https://blog.opiumworks.com/instagram-stories-101-making-your-stories-current-appealing) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [content creation](https://blog.opiumworks.com/topic/content-creation), [Instagram](https://blog.opiumworks.com/topic/instagram), [Digital Marketing Strategy](https://blog.opiumworks.com/topic/digital-marketing-strategy), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [Blog](https://blog.opiumworks.com/topic/blog), [Best Practices](https://blog.opiumworks.com/topic/best-practices), [Storytelling](https://blog.opiumworks.com/topic/storytelling), [Social](https://blog.opiumworks.com/topic/social), [Tips](https://blog.opiumworks.com/topic/tips), [Media](https://blog.opiumworks.com/topic/media), [Brand Voice](https://blog.opiumworks.com/topic/brand-voice), [Social Platforms](https://blog.opiumworks.com/topic/social-platforms), [inspiration](https://blog.opiumworks.com/topic/inspiration), [Instagram Stories](https://blog.opiumworks.com/topic/instagram-stories) [![blog-cover-koula](https://blog.opiumworks.com/hubfs/blog-cover-koula.jpg)](https://blog.opiumworks.com/how-to-increase-engagement-on-facebook) [![blog-cover-koula](https://blog.opiumworks.com/hubfs/blog-cover-koula.jpg)](https://blog.opiumworks.com/how-to-increase-engagement-on-facebook) ## [How To Increase Engagement On Facebook](https://blog.opiumworks.com/how-to-increase-engagement-on-facebook) 1 Nov 2018 [Eleonora Xenophontos](https://blog.opiumworks.com/author/eleonora-xenophontos) Finding your customers on social media is one thing, but having them engage with your page and... [Read More](https://blog.opiumworks.com/how-to-increase-engagement-on-facebook) [Facebook Ads](https://blog.opiumworks.com/topic/facebook-ads), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [Facebook](https://blog.opiumworks.com/topic/facebook), [Brand Awareness](https://blog.opiumworks.com/topic/brand-awareness), [Business Digital Marketing](https://blog.opiumworks.com/topic/business-digital-marketing), [Inbound Marketing](https://blog.opiumworks.com/topic/inbound-marketing), [Social Media Optimization](https://blog.opiumworks.com/topic/social-media-optimization), [Marketing Tips](https://blog.opiumworks.com/topic/marketing-tips), [digital](https://blog.opiumworks.com/topic/digital), [#DigitalMarketing](https://blog.opiumworks.com/topic/digitalmarketing), [Blog](https://blog.opiumworks.com/topic/blog), [Marketing](https://blog.opiumworks.com/topic/marketing), [Social](https://blog.opiumworks.com/topic/social), [Tips](https://blog.opiumworks.com/topic/tips), [Media](https://blog.opiumworks.com/topic/media) [![Screen Shot 2018-08-30 at 14.39.39](https://blog.opiumworks.com/hubfs/Screen%20Shot%202018-08-30%20at%2014.39.39.png)](https://blog.opiumworks.com/how-to-use-google-data-studio-to-monitor-your-google-ads) [![Screen Shot 2018-08-30 at 14.39.39](https://blog.opiumworks.com/hubfs/Screen%20Shot%202018-08-30%20at%2014.39.39.png)](https://blog.opiumworks.com/how-to-use-google-data-studio-to-monitor-your-google-ads) ## [How to use Google Data Studio to monitor your Google Ads](https://blog.opiumworks.com/how-to-use-google-data-studio-to-monitor-your-google-ads) 5 Oct 2018 [Opium Works](https://blog.opiumworks.com/author/opium-works) It's a fact that not every marketer monitors their Google Ads the same way and it's understandable... [Read More](https://blog.opiumworks.com/how-to-use-google-data-studio-to-monitor-your-google-ads) [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising) [![marios-cover](https://blog.opiumworks.com/hubfs/marios-cover.jpg)](https://blog.opiumworks.com/7-design-tips-to-improve-your-social-media-images) [![marios-cover](https://blog.opiumworks.com/hubfs/marios-cover.jpg)](https://blog.opiumworks.com/7-design-tips-to-improve-your-social-media-images) ## [7 Design Tips to Improve Your Social Media Images](https://blog.opiumworks.com/7-design-tips-to-improve-your-social-media-images) 30 Aug 2018 [Marios Orphanos](https://blog.opiumworks.com/author/marios-orphanos) Creating the most engaging images for social media is always tough and time-consuming! As an expert... [Read More](https://blog.opiumworks.com/7-design-tips-to-improve-your-social-media-images) [Facebook Ads](https://blog.opiumworks.com/topic/facebook-ads), [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [content creation](https://blog.opiumworks.com/topic/content-creation), [Instagram](https://blog.opiumworks.com/topic/instagram), [Facebook](https://blog.opiumworks.com/topic/facebook), [Web Design](https://blog.opiumworks.com/topic/web-design), [Brand Awareness](https://blog.opiumworks.com/topic/brand-awareness), [Branding](https://blog.opiumworks.com/topic/branding), [Blog](https://blog.opiumworks.com/topic/blog), [Social](https://blog.opiumworks.com/topic/social), [Design](https://blog.opiumworks.com/topic/design), [Tips](https://blog.opiumworks.com/topic/tips), [Media](https://blog.opiumworks.com/topic/media), [Graphic Design](https://blog.opiumworks.com/topic/graphic-design) [![A-Simple-Way-to-Calculate-Social-Media-ROI.jpg](https://blog.opiumworks.com/hubfs/(STAV)%20Digital%20Marketing%20Campaign%20B2C%20/A-Simple-Way-to-Calculate-Social-Media-ROI.jpg)](https://blog.opiumworks.com/how-to-calculate-social-media-roi) [![A-Simple-Way-to-Calculate-Social-Media-ROI.jpg](https://blog.opiumworks.com/hubfs/(STAV)%20Digital%20Marketing%20Campaign%20B2C%20/A-Simple-Way-to-Calculate-Social-Media-ROI.jpg)](https://blog.opiumworks.com/how-to-calculate-social-media-roi) ## [How to Calculate Social Media ROI](https://blog.opiumworks.com/how-to-calculate-social-media-roi) 20 Feb 2017 [Stavriana Nathanail](https://blog.opiumworks.com/author/stavriana-nathanail) Social media return on investment (ROI) is simply a measurement of efficiency. In other words... [Read More](https://blog.opiumworks.com/how-to-calculate-social-media-roi) [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media) [![What-social-media-do-your-B2B-customers-prefer.jpg](https://blog.opiumworks.com/hubfs/What-social-media-do-your-B2B-customers-prefer.jpg)](https://blog.opiumworks.com/what-social-media-do-your-b2b-customers-prefer) [![What-social-media-do-your-B2B-customers-prefer.jpg](https://blog.opiumworks.com/hubfs/What-social-media-do-your-B2B-customers-prefer.jpg)](https://blog.opiumworks.com/what-social-media-do-your-b2b-customers-prefer) ## [What social media do your B2B customers prefer?](https://blog.opiumworks.com/what-social-media-do-your-b2b-customers-prefer) 17 Feb 2017 [Opium Works](https://blog.opiumworks.com/author/opium-works) In the very beginning you were not using social media at all. Then you wondered: “All my... [Read More](https://blog.opiumworks.com/what-social-media-do-your-b2b-customers-prefer) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [Digital Marketing Strategy](https://blog.opiumworks.com/topic/digital-marketing-strategy), [Social Media Strategy](https://blog.opiumworks.com/topic/social-media-strategy) [![](https://blog.opiumworks.com/hubfs/stav_blog_covers/google_ads_tips.jpg)](https://blog.opiumworks.com/tips-for-pay-per-click-google-adwords) [![](https://blog.opiumworks.com/hubfs/stav_blog_covers/google_ads_tips.jpg)](https://blog.opiumworks.com/tips-for-pay-per-click-google-adwords) ## [Tips for Pay Per Click - Google Adwords](https://blog.opiumworks.com/tips-for-pay-per-click-google-adwords) 27 Sep 2015 [Stavriana Nathanail](https://blog.opiumworks.com/author/stavriana-nathanail) Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in... [Read More](https://blog.opiumworks.com/tips-for-pay-per-click-google-adwords) [Google Analytics](https://blog.opiumworks.com/topic/google-analytics), [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising) [![](https://blog.opiumworks.com/hubfs/stav_blog_covers/how_ppc_google_ads_work.jpg)](https://blog.opiumworks.com/how-pay-per-click-google-ads-work) [![](https://blog.opiumworks.com/hubfs/stav_blog_covers/how_ppc_google_ads_work.jpg)](https://blog.opiumworks.com/how-pay-per-click-google-ads-work) ## [How Pay Per Click Google Ads Work](https://blog.opiumworks.com/how-pay-per-click-google-ads-work) 27 Sep 2015 [Stavriana Nathanail](https://blog.opiumworks.com/author/stavriana-nathanail) [Read More](https://blog.opiumworks.com/how-pay-per-click-google-ads-work) [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [Google AdWords](https://blog.opiumworks.com/topic/google-adwords), [Google Ads](https://blog.opiumworks.com/topic/google-ads) [![](https://blog.opiumworks.com/hubfs/stav_blog_covers/brand_value.jpg)](https://blog.opiumworks.com/how-to-enhance-your-brand-value-online) [![](https://blog.opiumworks.com/hubfs/stav_blog_covers/brand_value.jpg)](https://blog.opiumworks.com/how-to-enhance-your-brand-value-online) ## [How to enhance your brand value online](https://blog.opiumworks.com/how-to-enhance-your-brand-value-online) 27 Sep 2015 [Stavriana Nathanail](https://blog.opiumworks.com/author/stavriana-nathanail) A brand is an intangible yet powerful corporate asset. Like any asset, a brand needs to be... [Read More](https://blog.opiumworks.com/how-to-enhance-your-brand-value-online) [Digital Marketing](https://blog.opiumworks.com/topic/digital-marketing), [Digital Advertising](https://blog.opiumworks.com/topic/digital-advertising), [social media](https://blog.opiumworks.com/topic/social-media), [content creation](https://blog.opiumworks.com/topic/content-creation), [Brand Awareness](https://blog.opiumworks.com/topic/brand-awareness) [1](https://blog.opiumworks.com) [2](https://blog.opiumworks.com/topic/digital-advertising/page/2) [3](https://blog.opiumworks.com/topic/digital-advertising/page/3) [4](https://blog.opiumworks.com/topic/digital-advertising/page/4) [5](https://blog.opiumworks.com/topic/digital-advertising/page/5) ![logo-3](https://blog.opiumworks.com/hubfs/logo-3.svg "logo-3") [Follow us on Facebook](https://www.facebook.com/OpiumWorks) [Follow us on Twitter](https://twitter.com/owdigitalagency) [Follow us on Instagram](https://www.instagram.com/ow.digital/)