How to Create Social Media Content for your Products without the Products

As a business owner, you understand the importance of creating a buzz around your brand and services, regardless of the size of your business. However, you may be facing a challenge when it comes to creating social media content, particularly when you don't have the actual product at hand. Whether it's due to delays or a need for final touches, there are several ways to create engaging and effective content without the need for physical products.

1. Graphic Approach

Utilize digital pack shots of your products to create a visual representation of your offerings. Design the surrounding environment and add complementary elements to showcase your product in the best light possible.


2. Cut Outs

Create your product using just paper and glue. This unique and creative approach can be a fun way to showcase your products and build excitement around your brand. Even if you can't make a physical product out of paper, you can still create elements that are relevant and reflective of your product.

HubSpot Video




3. 3D

Creating 3D versions of your products can bring them to life and showcase your offerings in a visually appealing way that is aligned with your brand.

HubSpot Video

4. Behind-the-Scenes (BTS)

Remember, you're not just selling your product, you're selling your brand. Show your audience what your brand stands for, by highlighting the team behind the creation of your offerings and their creative process.

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For more information on creating social media content without actual products, don't hesitate to click on the link below.
photoshoot checklist

Rafaela Bakaliaou

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