As we dive into 2025, TikTok remains one of the most influential social media platforms, shaping trends, driving creativity, and offering immense opportunities for content creators. With over a billion active users worldwide, the app is evolving rapidly, and staying ahead of the curve is crucial for creators looking to grow their presence and engagement.
To help you plan your content strategy and make the most of TikTok's unique features, we’ve compiled the most relevant statistics from 2024 that will guide you in 2025.
Whether you aim to grow your follower base, boost engagement, or optimize your content for TikTok’s latest trends, these stats will provide you with the insights you need to succeed in the new year.
1. TikTok Time Keeps Growing!
TikTok users now spend an average of 58 minutes and 24 seconds daily on the app, up from 55 minutes and 28 seconds in 2023, marking an increase of 2 minutes and 36 seconds. This growth is part of a larger trend, as daily TikTok usage has surged by 113.14% from 2019 to 2024, highlighting the platform's expanding influence and user engagement over the years.
How It Helps Creators in 2025: For creators, this statistic highlights the importance of consistency. Posting regularly ensures that you remain visible to your audience, and the more often you appear in their feeds, the more likely they are to engage with your content. In 2025, tapping into this high engagement time through daily posting will increase your chances of growing your follower base and staying top of mind.
2. Live Streaming Continues to Gain Popularity.png?width=1270&height=476&name=1%20(2).png)
In 2024, TikTok live streams accounted for 15% of overall platform engagement, and creators who used live streaming saw an average 23% increase in followers. Live streaming offers a direct, real-time connection with audiences, making it one of the most effective ways to interact with followers, answer questions, and build a deeper community.
How It Helps Creators in 2025: As the trend of live streaming continues to grow, creators should consider incorporating this feature into their content strategy in 2025. Going live allows you to showcase your personality, engage with fans directly, and create a sense of community. This real-time engagement will be essential for fostering deeper relationships with your audience and attracting new followers.
3. Gen Z Still Dominates, But Millennial Engagement Is Soaring
In 2024, 60% of TikTok users were under 30, with Gen Z accounting for the largest share. However, Millennial engagement grew by a significant 25%, signaling that this demographic is becoming increasingly active on TikTok. This shift presents a unique opportunity for creators to target both younger and older audiences with content that resonates across generations.
How It Helps Creators in 2025: As a creator, targeting both Gen Z and Millennials means you need to diversify your content. Gen Z loves trends, humor, and fast-paced content, while Millennials may respond better to lifestyle-focused or informative content. By balancing content types, creators can cater to a wider audience and expand their reach in 2025
4. Audio & Music Trends Have a Major Impact on Virality.png?width=1058&height=770&name=3%20(3).png)
TikTok’s focus on music and audio tracks has remained a key driver of virality. In 2024, videos using trending audio had a much higher likelihood of going viral. TikTok’s algorithm tends to prioritize videos that use popular songs or sounds, making them more likely to be discovered by a broader audience.
How It Helps Creators in 2025: Staying on top of trending audio is crucial for creators who want to boost their discoverability. Whether you’re participating in a viral challenge, using a trending song, or creating original audio, integrating popular sounds into your content can help you reach new audiences and increase your chances of going viral. In 2025, creators who align their content with audio trends will have a significant edge in the algorithm.
5. TikTok Ads Revenue Surpassed $15 Billion.png?width=990&height=584&name=4%20(2).png)
TikTok’s advertising revenue reached more than $15 billion in 2024, signaling a major shift towards paid content. Brands are increasingly investing in TikTok Ads, and creators have the opportunity to capitalize on this trend by partnering with brands for sponsored content or leveraging native ad formats like Branded Hashtag Challenges and In-Feed Ads.
How It Helps Creators in 2025: For creators, this presents a wealth of monetization opportunities. Brands are eager to partner with influencers who can authentically promote their products. If you're a creator with a strong following and engagement, collaborating with brands on sponsored content or using TikTok’s native ad features can provide a solid income stream and help you grow your brand presence.
6. 71% of Users Buy Based on TikTok Recommendations
A study in 2024 revealed that 71% of TikTok users made a purchase after seeing a product recommended by a TikTok video. This highlights the platform’s growing influence over consumer purchasing decisions, making it an essential tool for both brands and creators who wish to capitalize on product recommendations.
How It Helps Creators in 2025: Creators can leverage this statistic by promoting products they love or partnering with brands for affiliate marketing. With TikTok’s shoppable content features, creators can directly link to products they feature, driving sales and earning commissions. For brands, influencer partnerships and product placements on TikTok are an increasingly effective way to drive conversions and reach consumers in an organic, engaging manner.
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7. Longer Videos Are Now Key to Boosting Engagement and Visibility on TikTok
TikTok’s algorithm has evolved to prioritize longer videos (over 60 seconds), favoring content that encourages higher watch times and deeper engagement. In 2024, videos longer than 60 seconds received 30% more engagement through comments and shares compared to shorter clips. With TikTok now allowing videos up to 10 minutes, creators have more room to develop engaging, in-depth content.
How It Helps Creators in 2025: Creators should embrace longer-form content to take full advantage of TikTok's algorithm. Videos that encourage deeper interaction - like tutorials, in-depth storytelling, or detailed product reviews - are more likely to generate higher engagement and appear on the For You Page. In 2025, diversifying your content with a mix of shorter, viral clips and longer, more thoughtful videos will help you connect with your audience in new and meaningful ways.
For TikTok creators in 2025, understanding these 2024 statistics is essential for navigating the platform’s evolving landscape. Whether it's mastering the algorithm, leveraging e-commerce features, or jumping on audio trends, there are endless opportunities to grow your audience and improve your engagement.
Stay informed, stay consistent, and always be ready to adapt to new trends and platform changes. With the right strategies and insights, TikTok can continue to be a powerful tool for creators in 2025 and beyond.