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Christmas Advertising Campaigns To Inspire Your Inner Child!


Alongside carols, bells, warm white lights and evergreen trees, nothing signals the start of the Christmas holiday season like the arrival of Christmas ads! Get ready to fill your heart with love as the Christmas spirit arrives in different ways, through the most hot Christmas ads for this year!


Here are our personal selections of Christmas ads that have launched this year around the globe, to inspire your inner child!


  • LEGO - Holiday Hero 2022

For this year and for the very first time in their history, LEGO chose a superstar to be included in their Christmas Holiday Campaign. And of course, Katy Perry added a bit of fireworks in the campaign! The LEGO Group has launched its biggest and most playful Holiday campaign to date. This year, the 90-year-old brand turned to some of the most creative minds on the planet, children, to help super-charge its festive celebrations with fun.

The children were handed creative control behind the cameras, building, unbuilding and rebuilding what the Holidays mean to them. Rather than picture-perfect shots of snow, exquisitely set tables full of festive feasts, and crackling open fires, the children chose to design, build and bring to life a playful vehicle to help them deliver presents and bring the community together over the Holiday season.


ADVERTISING CAMPAIGN VIDEO https://www.youtube.com/watch?v=9LeofxQR_Ps


  • Morrisons Farmer Christmas Advert 2022

Morrisons have brought back Farmer Christmas for the second year (first one was released last year ( https://www.youtube.com/watch?v=L89G9H5U9YE ) running, as it looks to showcase food, farmers and its own foodmakers at the heart of Christmas.

The first of ten Christmas TV adverts to roll out in the run-up to the festive celebrations, Farmer Christmas will be integrated throughout the entire campaign to highlight British farmers as the other heroes of Christmas and the work they do.

ADVERTISING CAMPAIGN VIDEO https://www.youtube.com/watch?v=2Dcrx54AVpE


  • M&S’s “Gifts that Give”

Marks and Spencer has released its new 2022 Christmas clothing advertising campaign, which is set against the vocals of ‘Treat People with Kindness’ by Harry Styles

The campaign was directed by Michael Gracey, the famous director of “The Greatest Showman”, and takes place on Christmas Day.

It features a series of thoughtful gifting moments, but inside each home, something unusual is happening. Every time an M&S gift is opened, something unexpected occurs.

Anna Braithwaite, M&S Clothing & Home Marketing Director, said: "There really is no better feeling than giving – and we hope this feel-good campaign puts a smile on our customers’ faces this festive season!"

ADVERTISING CAMPAIGN VIDEO https://www.dailyrecord.co.uk/lifestyle/ms-christmas-ad-2022-unveiled-28420784


  • Aldi - Feast of Football

Kevin The Carrot returns this Christmas as Aldi poke fun at the World Cup in Qatar and an iconic Nike advert. The footballing puns come in as thick and fast as the custard for a Christmas pudding as Aldi release their 2022 Christmas advert, poking fun at the FIFA World Cup 2022 in Qatar. 

It begins as Kevin The Carrot and family are awaiting their flight at an airport. The video, released on Facebook on 7th November 2022, continues Aldi’s trend of tapping into popular culture with its often fun approach to advertising - along with the popular carrot character the brand is famous for, its pithy quips and hilarious clap backs on social media.

You can watch the pop-culture parody riddled Christmas advert below, as Aldi once again managed to capture the public’s attention with their Christmas campaigns.

ADVERTISING CAMPAIGN VIDEO https://www.youtube.com/watch?v=79CnboGEvcM


  • Lidl Christmas Campaign 2022 - The Story of Lidl Bear

The retailer’s Christmas ad introduced poker-faced Lidl Bear and charted his rise to fame after a young girl puts her dad’s Lidl jumper on her teddy, when he accidentally shrinks it in the wash.

The bear became the face of the supermarket’s Christmas campaign and viewers watched as the teddy enjoyed the highs and lows of fame. 

Lidl Bear has instead been the inspiration for Lidl’s Christmas charitable drive -  Lidl Bear’s Toy Bank is a nationwide donation initiative, giving new or unwrapped toys and games to children across the UK, through the Neighbourly community network. 

ADVERTISING CAMPAIGN VIDEO https://www.youtube.com/watch?v=S-vkJYBJhRA

Vasilis Argiros

Vasilis is a Graphic Designer at Opium Works. He studied Graphic & Advertising Design (BA). He also has a Master's degree in Interdisciplinary Design from Frederick University of Cyprus. Back in 2016 he represented Cyprus in Cannes Young Lions. He is enthusiastic with anything creative, from graphic design to fashion design to photography, arts and crafts etc. He is a dog dad and a sports car lover as well!

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