TikTok is a global phenomenon that was recently named one of the fastest-growing apps in history. It’s no surprise that brands want to get in on the action as well. However, TikTok is a platform with its own language which one has to familiarize with. Unlike more traditional platforms like Instagram or Twitter, where you manually curate your feed by choosing to follow others, TikTok uses an algorithm to curate highly personalized feed of videos. Just how do brands hop on the new algorithm and make the most of their investment into TikTok? We’re here to break it down for you.
The TikTok app has an endless feed of content – like Instagram’s Explore page but tailored to each individual user. It is called For You Page, and it takes several strategic steps to reach your audience:
Use analytics 📈
Check out your TikTok analytics so you can get an idea of the gender, location and peak times of your audience. If you don’t have a lot of data to work with, use Instagram as a starting point.
This will help you to better adapt the content’s style and posting time.
Express your creativity 🎨
TikTok can be used to showcase the best of your business. Highlight your brand’s personality, by creating enjoyable content which resonates with your audience. TikTok is a fun and easy way to unleash your creativity, as users are always on a search for outstanding unique profiles.
Be strategically engaging 🤔
The platform’s content is built on the idea of a short attention span. If you catch the eye of the user in the first 3 seconds, you have higher chances to increase the completion and rewatch rates of your video. So build the curiosity strategically to hook your audience, compelling them to interact and engage with your content.
Use effective hashtags #️⃣
3-5 hashtags are necessary to get on For You Page and organic growth. Use of tactical relevant hashtags will teach the platform’s algorithm about the niche of your content, and further on will be recommended to your target audience of similar interests.
Jump on trends 🦘
TikTok is an app built on trends, so If you want to make it on For You Page you must work with them. Select a trendy relevant audio clip or a filter, and get creative. To find out what the TikTok community is talking about, you can browse the content that's trending on Discovery or just check out the For You Page yourself.
Inspired by these tips, but still unsure how to create an effective TikTok strategy? How about we help you?