Once again, slowly but surely, Black Friday is making its way into our lives, and there is no time like the present to start preparing your marketing strategies. In this blog, we will go through some of the most promising strategies that you should consider implementing into your business plans.
Creating a Sense of Urgency and Anticipation
Crafting your copy in a way that communicates urgency is highly important as it motivates your audience to spring into action. By focusing on limited-time offers and the concept of products selling out fast, the audience is prompted to act with haste. This strategy is especially effective in the extremely competitive and short time window surrounding Black Friday and it will make your copy stand out.
Optimising your Website’s Content
It is no secret that Google’s first page is the promised land for marketing specialists and businesses in general. Studies have shown that click-through rates decrease drastically from one position to the next, while anything after the first page, may as well not exist. Therefore, it is easy to understand the importance of solidifying your business’s position in Google’s first search page, especially during the Black Friday period.
In order to do so, it is absolutely essential that you use corresponding keywords for your website’s copy, provided that this is done in an organic fashion that doesn’t feel forced or overstuffed. Another vital component of your business’s visibility is how well optimised your website is for mobile phones. Every year, more and more people go about their shopping through their mobile devices, therefore setting up a mobile-friendly website should go a long way.
Utilising Influencer Marketing
One of the most recent forms of marketing that has taken the world by storm over the past few years, is influencer marketing. Even a few minutes of surfing the internet should suffice to see that influencers are absolutely everywhere! Their popularity and influence they have on audiences has skyrocketed, and companies have taken notice.
Numerous studies and surveys have shown that people are more likely to buy a product from someone they know and trust. Influencers bridge the gap between a brand and its buyers by being a familiar, smiling face that brings a sense of calm to any purchases. As a result, the use of an influencer or content creator to boost your brand’s sales is never a bad idea.
Personalising your Email Marketing
Email marketing is a substantial part of Black Friday marketing strategies, as it addresses potential customers directly, in order to grab their attention. However, since it’s such an essential component of Black Friday marketing, it goes without saying that the competition is extremely fierce.
Because of this, it is vital that you curate your emails in a manner that will help them stand out from the crowd. The most effective way of doing this is by creating unique personalised content for different kinds of customers. Instead of focusing solely on basic demographics, it is important to pay attention to the customer’s prior associations with your brand, as well as personal interests, and craft your copy accordingly.
Advertising on Social Media
In 2023, the importance of social media cannot be understated. According to recent statistics, more than 4.8 billion people are using social media, and as a result, social media platforms have become arguably the most beneficial digital place to advertise your business in. An important factor that influences social media advertising campaigns is how they make the audience feel included and motivated to engage with their content.
By promoting special sales, sharing countdowns, as well as other engaging forms of content, brands have the ability to drive traffic to their websites, with the aim of boosting sales.
Creating Gift Guides
A challenging aspect of picking out a gift for someone is finding the right option for each occasion. And who understands your products and their benefits better than you?
By creating unique and compelling gift guides for different buyer personas and situations, you assist potential customers in their search for the ideal present. At the same time, you are able to focus on specific products that you want to promote, or even suggest accompanying products that will elevate your customer’s experience in some way.
Early Bird Offers
‘Early bird gets the worm’; A common phrase we’ve all heard multiple times during our childhood, meaning that those who take initiative and dare to act first, will be rewarded. This same principle applies to sales as well. Through the promotion of special, limited early-bird offers and packages you put your business in the driver’s seat.
Arguably, the most vital aspect of Black Friday is grabbing the audience’s attention as early as possible. By starting your campaign weeks prior to your actual sales period, you allow your brand to make its way into the readers’ minds and influence their final decisions.
Black Friday marketing is a competitive field and efficient navigation of its intricacies is an essential skill for any brand. By internalising and properly applying the above tips into your strategies, you give a substantial boost to your business’s chances of success. However, every kind of market is an ever-evolving ecosystem where nothing is set in stone and adapting is key. Don’t be afraid to think out of the box in order to achieve the goals you have set for your business during this period.