It’s World Chocolate Day, not that we needed any excuse to revisit some of the most tempting and mouth-watering campaigns and content creations throughout the years. Chocolate lovers and enthusiasts around the globe seek to indulge in their favourite sweet temptations with any excuse possible, and brands have a way of making their products irresistible with strategic branding, catchy taglines and a messaging that fully resonates with their audience.
Read more about some of the most popular international campaigns by chocolate brands, and some local inspiration from our own work!
Cadbury - Gorilla Ad
Can’t you already listen to the song playing in your head just by thinking about this ad? It was such an iconic execution based on a rather whimsical and unexpected concept: a gorilla drumming to the beat of Phil Collins’ song ‘In The Air Tonight’. It ended up having an incredibly emotional connection to the audience, and remains such a memorable ad until this day.
M&M’s - Melts In Your Mouth, Not Your Hands
This particular campaign was a big cornerstone for the brand. M&M’s put out a vibrant and joyful ad and has maintained the tagline for decades now, as it speaks to the true values of the brand and has become a highly recognisable one among audiences around the world. Ridiculously catchy, immediately conveys what the product does exactly and promotes cleanliness and convenience at the same time.
Kit Kat - Have A Break, Have A Kit Kat
Speaking of popular taglines, has anyone really topped this one? It has transcended generations since its introduction in 1957 and taking a break will forever be associated with a Kit Kat, which is an incredible accomplishment. The brand cleverly tapped into the common, humane and universal need of taking a break, whether from work, school, friends or family, and attached it with their product. It’s become ingrained in popular culture and there’s no forgetting about this one.
Snickers - You Are Not You When You’re Hungry
Snickers’ more humorous approach surely paid off. In an attempt to up their sales growth and imprint the brand into people’s thoughts for their compulsive purchases, Snickers teased how our human behaviour and code of conduct are altered if we miss out on a meal or simply delay in having it. The brand’s strategy tapped into a universal thinking and utilised influencer marketing and recruited a whole lot of celebrities to embrace their messaging. They provided a solution to a problem, while using a lot of humour in the process.
Heraclis Ice Cream:
Our very own lifestyle production and content creation for one of our newest clients, Heraclis Ice Cream, was immensely mouth-watering. The purpose was to showcase the ice-creams themselves and have them be the protagonist of the photoshoot, in order to entice all people to picture themselves indulging in a refreshing, delicious ice cream. Our chocolate snapshots could not be missing from this list!
Pralina Confectioneries & Experience:
There’s nothing more iconic or irresistible than the sweet delights by Pralina. Their visually-appealing and indulging chocolate bars was the focus of our campaign, where we created a production with the feeling of movement with pieces of chopped chocolate bars and a melting element, which fully enticed the audiences to go out and get some.
WTF by KEAN:
When humour meets deliciousness and food innovation! For the eccentric, out-of-this-world food channel, WTF by KEAN, we go all out for our content creation and productions, since the limits are, well, non-existent. With inventive thematics and inspiring, fast recipes, we give out amazing inspiration to the brand’s audience, while bringing out all our creativity!
