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How high-quality design affects your marketing campaigns

30 Apr 2020
Jenny Zaragka

Throughout the past few weeks, business plans had to be revised due to the lockdown and many...

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Marketing, Design, Graphic Design, advertising

Why should you keep spending on digital advertising through Covid 19 recession?

30 Apr 2020
Rafaela Bakaliaou

Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world...

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Digital Advertising, #DigitalMarketing, covid-19, advertising

What is colour psychology in design and why it matters

29 Apr 2020
Niki Metaxa

Design and colours have been messing with our psychology subconsciously over the years. All the...

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Digital Advertising, Design, Graphic Design, covid-19

Νέα stickers Food Delivery & Gift Card στο Instagram!

29 Apr 2020
Koulla Papachristoforou

Πώς να τα χρησιμοποιήσετε μόλις φτάσουν στη Κύπρο!

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Instagram, #DigitalMarketing, #SocialMedia, Instagram Stories
Opium Works Voice Search Marketing: Turn it up
Opium Works Voice Search Marketing: Turn it up

Voice Search Marketing: Turn it up

28 Apr 2020
Melina Kontou

Voice search technology has been around for years, specifically since 2011. Since then, voice...

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Digital Marketing, website traffic, content creation, Digital Marketing Strategy, Marketing Tips, SEO, Marketing, marketing trends 2020
Opium Works COVID 19: Campaigns around the world
Opium Works COVID 19: Campaigns around the world

COVID 19: Campaigns around the world

27 Apr 2020
Rafaela Bakaliaou

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a...

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Digital Marketing, Digital Advertising, world, #DigitalMarketing, inspiration, covid-19, advertising

Why invest in good design?

23 Apr 2020
Niki Metaxa

Many people have distorted ideas regarding how design can benefit a business. Some small businesses...

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Digital Advertising, Design, Graphic Design, covid-19

Blogging & SEO: Dish it Out

22 Apr 2020
Melina Kontou

So, right now I’m blogging :) 

I’m blogging to give you some ideas and to guide you with some ‘best...

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Digital Marketing, Digital Advertising, SEO, Blog, Blogging

3+1 Digital Marketing Ideas to Consider During the Coronavirus

22 Apr 2020
Michael Demetriades

Our world is facing a huge social and economic crisis due to coronavirus. On a positive note, China...

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social media, Business Digital Marketing, SEO, covid-19

Spotify: Οι χρήστες στρέφονται στη μουσική λόγω Social Distancing

22 Apr 2020
Katerina Gregoriou

Καθώς οι άνθρωποι σε όλο τον κόσμο ασκούν social distancing για να παραμείνουν ασφαλείς, η αλλαγή...

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covid-19, social distancing, spotify advertising, music, podcasts, advertising, spotify

Famous logos recreated due to coronavirus

22 Apr 2020
Jenny Zaragka

Efforts have been made around the world to break the chain of COVID-19 causing massive changes to a...

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social media, Branding, #DigitalMarketing, Social, Design, inspiration, marketing trends 2020, covid-19

Ο αντίκτυπος του COVID-19 στο Influencer Marketing

16 Apr 2020
Koulla Papachristoforou

Όπως πολλές επιχειρήσεις και πρακτικές προώθησης, το COVID-19 έχει επηρεάσει σημαντικά και το...

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social media, Instagram, influencer, influential marketing, Marketing, covid-19, brands

ΠΩΣ ΤΟ COVID-19 ΕΠΗΡΕΑΖΕΙ ΤΗΝ ΔΟΥΛΕΙΑ ΕΝΟΣ DIGITAL MARKETER

15 Apr 2020
George Constantinou

Τον τελευταίο καιρό και με τις καθημερινές εξελίξεις πάνω στο θέμα του Covid-19, “βομβαρδιζόμαστε”...

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Digital Marketing, #Marketer, covid-19
Η Επιστροφη του… Desktop και η Ανοδος της Smart τηλεορασης
Η Επιστροφη του… Desktop και η Ανοδος της Smart τηλεορασης

Η ΕΠΙΣΤΡΟΦΗ ΤΟΥ... DESKTOP ΚΑΙ Η ΑΝΟΔΟΣ ΤΗΣ SMART ΤΗΛΕΟΡΑΣΗΣ

15 Apr 2020
Christophoros Tzirtzipis

Η Επιστροφή του… Desktop και η άνοδος της Smart τηλεόρασης

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advertising

The skill designers should improve

15 Apr 2020
Niki Metaxa

Is not design.. it’s communication!

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Digital Advertising, Design, Graphic Design, covid-19

Brands reacting during the Covid-19 pandemic

14 Apr 2020
Rafaela Bakaliaou

Companies and brands, regardless of their size, are currently in uncharted territory whilst...

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social media, Marketing Tips, #DigitalMarketing, covid-19, advertising

Social Media tips during COVID-19 lockdown

13 Apr 2020
Anastasia Dalakoura

During the extraordinary days of lockdown all of us, we have realized that the “online mode” is the...

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Digital Marketing, social media, Digital Marketing Strategy, Social Media Strategy, Marketing Tips, #DigitalMarketing, Social, Media, inspiration, tik tok, marketing trends 2020, covid-19

Web banner design tips to get more clicks

10 Apr 2020
Marios Orphanos
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Google Analytics, Business Digital Marketing, SEO, Best Practices, Marketing, Design, Tips, Media, Graphic Design, Copywriting, animation, conversions, internet, web banner
opium works blog Τα Brands, οι Marketers και το lockdown  
opium works blog Τα Brands, οι Marketers και το lockdown  

Τα Brands, οι Marketers και το lockdown  

9 Apr 2020
Stavriana Nathanail

Ζούμε σε παράξενους καιρούς, με τον COVID-19 να έχει αλλάξει τις καθημερινές μας συνήθειες και να...

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Digital Marketing, social media, covid-19
Facebook New App
Facebook New App

Facebook launches a new app for couples!

9 Apr 2020
Eleonora Xenophontos

Facebook has just released (quietly in the background) a brand new app called Tuned.This is...

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Digital Marketing, Facebook, apps, applications

Spark your creativity while in quarantine

9 Apr 2020
Jenny Zaragka

While life in quarantine is not as bad as it sounds, many of us are struggling to find the motive...

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Graphic Design, Illustrations, covid-19

THE BRANDING BREAKDOWN

9 Apr 2020
Niki Metaxa

According to the Cambridge English dictionary, branding is: “the act of giving a company a...

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Digital Marketing, Digital Advertising, social media, Design, covid-19
Opium Works- Should you be advertising during COVID-19?
Opium Works- Should you be advertising during COVID-19?

Should you be advertising during COVID-19?

8 Apr 2020
Melina Kontou

Trust has always been a big issue for many of us- be it the trust we have in our professional or...

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Digital Marketing, Digital Advertising, social media, covid-19

Το Facebook δοκιμάζει emoji reaction για COVID-19.

8 Apr 2020
Koulla Papachristoforou

Καθώς οι ενέργειες για την καταπολέμηση της εξάπλωσης του COVID-19, εντείνονται σε παγκόσμιο...

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Facebook, marketing trends 2020, reactions, covid-19

WFH? Upgrade your security game with Facebook

8 Apr 2020
Katerina Gregoriou

Amid the largest ever migration to remote work, one thing that can get overlooked is account...

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Covid-19 ΚΑΙ DIGITAL MARKETING. ΤΙ ΓΙΝΕΤΑΙ ΜΕ ΤΟ BUDGET ΣΟΥ;

8 Apr 2020
Phanos Demetriou

Σε περιόδους κρίσης και αβεβαιότητας, όλοι χρειάζονται καθοδήγηση και χρήσιμες συμβουλές για να...

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Digital Marketing, covid-19

4 hacks for a fast Digital Transformation

7 Apr 2020
Christophoros Tzirtzipis

This is not an extremely optimistic article written by a company strategist, or a clickbait...

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Digital Marketing Strategy, Digital transformation
What is Copywriting, anyway?
What is Copywriting, anyway?

What is Copywriting, anyway?

2 Apr 2020
Virginia Sakka

You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from...

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Marketing, Copywriting
Instagram ReFashion & Influencer Marketing 
Instagram ReFashion & Influencer Marketing 

Instagram ReFashion & Influencer Marketing 

2 Apr 2020
Anastasia Dalakoura

H βιομηχανία της μόδας αποτελεί ένα συνεχόμενα εξελισσόμενο χώρο ο οποίος έχει επηρεαστεί όσο...

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social media, Instagram
Instagram Stories - Opium Works Blog
Instagram Stories - Opium Works Blog

ΜΕ ΠΟΙΕΣ ΜΟΡΦΕΣ INSTAGRAM STORIES ΚΑΝΕΙ ΤΟ ΚΟΙΝΟ ΠΕΡΙΣΣΟΤΕΡΟ ENGAGE;

2 Apr 2020
Koulla Papachristoforou

Το 2019, τα Instagram Stories χτύπησαν 500 εκατομμύρια καθημερινούς χρήστες.

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social media, Instagram, Instagram Stories
Tik Tok - Influencer Campaigns - Opium Works Blog
Tik Tok - Influencer Campaigns - Opium Works Blog

Tik Tok WHAT? What makes a successful TikTok influencer campaign!

2 Apr 2020
Stavriana Nathanail

My beloved marketeers, since TikTok launched in 2017, brands have been trying to wrap their minds...

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social media, Social Channels, tik tok
Marketing Myths - Opium Works Blog
Marketing Myths - Opium Works Blog

5 Digital Marketing Myths Debunked

2 Apr 2020
Eleonora Xenophontos

Even though Digital Marketing has been around for years now, people still seem to have the wrong...

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Marketing
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