How high-quality design affects your marketing campaigns

Throughout the past few weeks, business plans had to be revised due to the lockdown and many businesses have transferred their activities online....

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Why should you keep spending on digital advertising through Covid 19 recession?

Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now,  is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes. ...

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What is colour psychology in design and why it matters

Design and colours have been messing with our psychology subconsciously over the years. All the information processed by the brain comes from sight. Visual tools can be very powerful, especially with the use of the right colours. ...

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Νέα stickers Food Delivery & Gift Card στο Instagram!

Πώς να τα χρησιμοποιήσετε μόλις φτάσουν στη Κύπρο!...

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Voice Search Marketing: Turn it up

Voice search technology has been around for years, specifically since 2011. Since then, voice search and voice recognition have come a long way....

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COVID 19: Campaigns around the world

A pandemic is not easy to handle. No one knows what to expect. However, brands are doing a remarkable job on educating and promoting important messages around the world. Their message does not revolve around buying products or services but spreads ...

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Why invest in good design?

Many people have distorted ideas regarding how design can benefit a business. Some small businesses invest in design and get no results, claiming it to be a waste of time and money. Others invest in design and believe that it will automatically ...

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Blogging & SEO: Dish it Out

So, right now I’m blogging :)  I’m blogging to give you some ideas and to guide you with some ‘best practice’ tips for getting your company out there....

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3+1 Digital Marketing Ideas to Consider During the Coronavirus

Our world is facing a huge social and economic crisis due to coronavirus. On a positive note, China has ended its lockdown of Wuhan, the original epicentre of the coronavirus crisis, after 76 days, but we still have a long way to go. We have to ...

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Spotify: Οι χρήστες στρέφονται στη μουσική λόγω Social Distancing

Καθώς οι άνθρωποι σε όλο τον κόσμο ασκούν social distancing για να παραμείνουν ασφαλείς, η αλλαγή στις ρουτίνες όλων ήταν αναπόφευκτη. Η ομάδα του Spotify έχει παρατηρήσει ότι πολλοί χρήστες έχουν προσφύγει σε μουσική και podcasts τόσο για να μένουν ...

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Famous logos recreated due to coronavirus

Efforts have been made around the world to break the chain of COVID-19 causing massive changes to a range of different fields. Stadiums are now closed, restaurants and cafeterias have shuttered their doors and our own life is restricted in our ...

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Ο αντίκτυπος του COVID-19 στο Influencer Marketing

Όπως πολλές επιχειρήσεις και πρακτικές προώθησης, το COVID-19 έχει επηρεάσει σημαντικά και το influencer μάρκετινγκ. Οι περισσότερες καμπάνιες έχουν τεθεί σε παύση και οι influencers έχουν επηρεαστεί και αυτοί σε μεγάλο βαθμό....

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ΠΩΣ ΤΟ COVID-19 ΕΠΗΡΕΑΖΕΙ ΤΗΝ ΔΟΥΛΕΙΑ ΕΝΟΣ DIGITAL MARKETER

Τον τελευταίο καιρό και με τις καθημερινές εξελίξεις πάνω στο θέμα του Covid-19, “βομβαρδιζόμαστε” συνεχώς από νέες πληροφορίες για features, συμβουλές, διάφορα upgrates γύρω από το θέμα του ιού και πώς εργαζόμενοι και επιχειρήσεις μπορούν να ...

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By Christophoros Tzirtzipis | Apr 15, 2020

in advertising

Η ΕΠΙΣΤΡΟΦΗ ΤΟΥ... DESKTOP ΚΑΙ Η ΑΝΟΔΟΣ ΤΗΣ SMART ΤΗΛΕΟΡΑΣΗΣ

Η Επιστροφή του… Desktop και η άνοδος της Smart τηλεόρασης...

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The skill designers should improve

Is not design.. it’s communication!...

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Brands reacting during the Covid-19 pandemic

Companies and brands, regardless of their size, are currently in uncharted territory whilst weathering the COVID-19 storm. ...

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Social Media tips during COVID-19 lockdown

During the extraordinary days of lockdown all of us, we have realized that the “online mode” is the best way to interact with each other, maintaining on top of our social life....

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Web banner design tips to get more clicks

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Τα Brands, οι Marketers και το lockdown  

Ζούμε σε παράξενους καιρούς, με τον COVID-19 να έχει αλλάξει τις καθημερινές μας συνήθειες και να έχει επηρεάσει την οικονομία, τις επιχειρήσεις αλλά και την συμπεριφορά των καταναλωτών. ...

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Facebook launches a new app for couples!

Facebook has just released (quietly in the background) a brand new app called Tuned. This is reportedly a new messaging app which is designed to provide a "private space" for couples to communicate with....

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Spark your creativity while in quarantine

While life in quarantine is not as bad as it sounds, many of us are struggling to find the motive to stay effective and creatively engaged at work. ...

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THE BRANDING BREAKDOWN

According to the Cambridge English dictionary, branding is: “the act of giving a company a particular design or symbol in order to advertise its products and services”. So why do so many people using different words to describe the same thing?    To ...

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Should you be advertising during COVID-19?

Trust has always been a big issue for many of us- be it the trust we have in our professional or personal relationships, in companies and brands, in politicians, in media... And the list goes on. ...

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Το Facebook δοκιμάζει emoji reaction για COVID-19.

Καθώς οι ενέργειες για την καταπολέμηση της εξάπλωσης του COVID-19, εντείνονται σε παγκόσμιο επίπεδο, πολλές εταιρείες προσπαθούν με τον δικό τους τρόπο να βοηθήσουν. Ανάμεσά τους και το Facebook....

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By Katerina Gregoriou | Apr 8, 2020

WFH? Upgrade your security game with Facebook

Amid the largest ever migration to remote work, one thing that can get overlooked is account security and ensuring that your information is still safe when you work on publicly connected networks. ...

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Covid-19 ΚΑΙ DIGITAL MARKETING. ΤΙ ΓΙΝΕΤΑΙ ΜΕ ΤΟ BUDGET ΣΟΥ;

Σε περιόδους κρίσης και αβεβαιότητας, όλοι χρειάζονται καθοδήγηση και χρήσιμες συμβουλές για να μπορέσουν να αξιολογήσουν σωστά τις επιλογές τους. Όλες οι επιχειρήσεις, τόσο σε τοπικό όσο και σε παγκόσμιο επίπεδο, έχουν επηρεαστεί αρνητικά και ...

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4 hacks for a fast Digital Transformation

This is not an extremely optimistic article written by a company strategist, or a clickbait article. In the following article you will find fast and efficient ways that will help you grow digitally. ...

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By Virginia Sakka | Apr 2, 2020

in Marketing, Copywriting

What is Copywriting, anyway?

You’ve either never heard of the term “Copywriting” before, or you heard it for the first time from your advertising agency that suggested using this service for your brand… and probably you thought…”What the heck is a copywriter and why do I need ...

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Instagram ReFashion & Influencer Marketing 

H βιομηχανία της μόδας αποτελεί ένα συνεχόμενα εξελισσόμενο χώρο ο οποίος έχει επηρεαστεί όσο τίποτα άλλο από την επίδραση της τεχνολογίας! Άλλωστε..”fashion has always been a place to innovate”!...

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ΜΕ ΠΟΙΕΣ ΜΟΡΦΕΣ INSTAGRAM STORIES ΚΑΝΕΙ ΤΟ ΚΟΙΝΟ ΠΕΡΙΣΣΟΤΕΡΟ ENGAGE;

Το 2019, τα Instagram Stories χτύπησαν 500 εκατομμύρια καθημερινούς χρήστες....

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Tik Tok WHAT? What makes a successful TikTok influencer campaign!

My beloved marketeers, since TikTok launched in 2017, brands have been trying to wrap their minds around this video platform. ...

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By Eleonora Xenophontos | Apr 2, 2020

in Marketing

5 Digital Marketing Myths Debunked

Even though Digital Marketing has been around for years now, people still seem to have the wrong idea regarding some things....

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